You land in an airport, walk 10 minuted to baggage claim and wait 2 minutes for your bags. How impatient did you feel?
You land in an airport, walk 2 minuted to baggage claim and wait 10 minutes for your bags. How impatient did you feel?
They both take 12 minutes, but there's a big difference between the two. Research shows that most people would rather be busy for the majority of an activity than standing and waiting.
Slide 2
There was an experiment where the participants needed to fill out a form and then take it 15 minutes away or take it right outside the room and then wait for 15 minutes.
A lot of people are lazy and would rather just wait. But the people who wanted to walk the form 15 minutes away reported higher happiness scores.