We base our decisions on a host of factors that our conscious mind doesn't always pick up. ----------->
This is what our "gut feeling" is based on (this is going to come up a lot in this course). There is simply WAY too much information out there for our conscious minds to sort through and our minds can hit the reboot button when it gets overwhelmed.
However, when asked, we'll list out our "conscious" reasons for the decision because we can't give up that control (more on that later).