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26. The most vivid memories are wrong

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Point 26 from "100 Things Every Designer Need to Know About People"
Benjamin Elrod
Slide Set by Benjamin Elrod, updated more than 1 year ago
Benjamin Elrod
Created by Benjamin Elrod almost 6 years ago
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Slide 1

    If you know that someone had a traumatic or otherwise formative experience, it's important to keep two things in mind:

Slide 2

    1. They'll be absolutely convinced that what they remember is true

Slide 3

    2. What they remember might not be true.
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