Evaluation Question 2

Evaluation Question 2

How Effective Is The Combination Of Your Main Product And Ancillary Texts?

Digipak

We wanted our digipak to reflect a real life real life digipak whilst also incorporating the urban themes of our music videos. For the front of our digipak we used a silhouette of a man walking, which is reflective of the song which we created a music video for, walk. We also included the artists name on the front cover, which is a convention of many albums. we used a picture of 'London' for parts of our digipak this would be visually appealing to the audience and also gives our digipak a professional look. The inside of our digipak has a picture of me overlooking a town, this urban environment provides a contrast against the clean look of the city, we incorporated this contrast in our music video so we wanted it reflected on the digipak. The picture of me also makes the digipak feel more personal to the audience.

Magazine Advert

For our magazine advert, we did research into what a typical magazine advert for an album looked like. to do this we looked at magazines like NME and looked at adverts found in entertainments stores like HMV. We found that most magazine adverts featured either the artist or had an appearance similar to the album. We decided that our magazine advert would have a similar appearance to the album cover so that audiences could easily recognize them. We also decided to include reviews from reputable sources like 'the guardian' and 'NME' so that the audience knew that the album was of a high quality. Our magazine advert also has a simple look so that the audiences focus is on the title of the album, and the audience are likely to be drawn towards it.

Combination Of Products

In conclusion we believe that our main product and ancillary texts are an effective combination as they share similar themes and have a professional look. Both the album cover and the magazine advert are also reflective of real life media text, as shown in the examples given.  We developed our magazine advert and digipak based on the feedback we had recieved from fellow classmates and from sites like 'survey monkey' where we could convey our products to a larger audience. The feedback we received was mostly positive, with many comparing it to real life products, however we recieved some criticism such as the image being stretched for the album cover and the stars not being the same size on the magazine advert, so we were able to fix this before we finished the products.