Mood Influences the Decision-Making Process

Mood and How People React

Some people make their decisions intuitively while others make more deliberate ones.

The estimated value will be higher when people are in their "natural" mood.

If you find out someones natural mood, then you can influence their decisions. 

Influencing Moods

You can influence people's mood.

If people are in a good mood, they will hold items/opinions in a higher value

If people are in a bad mood, they will hold items/opinions in a lower value.