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Chapter 2-business aims and objectives ·         Mission Statement -A summary of the aims and values of a company eg Chanel’s mission statement:  “To be the Ultimate House of Luxury, defining style and creating desire, now and forever." ·         Aims - A purpose or intention; a desired outcome. E.g a business might aim to be the most successful business in county. ·         Maximising profit - making the profit as great as possible e.g advertising, decreasing prices ·         Maximising market shares- The percentage of an industry or market's total sales that is earned by a particular company over a specified time period. ·         Survival ·         Breaking even ·         market growth ·         non-financial aims

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