10619727
Descripción
Test por Julia Dubois, actualizado hace más de 1 año
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Creado por Julia Dubois
hace casi 7 años
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Pregunta 1
Pregunta
A "Brand" is confined to the physical name or logo associated with the firm.
Respuesta
-
True
-
False
Pregunta 2
Pregunta
When does activation occur?
Respuesta
-
With social media-based marketing
-
With only internal cues
-
With only external cues
-
with either external or internal cues
Pregunta 3
Pregunta
Brand awareness is associated with the ability of the brand to ____________, who is offering a product or service, while brand association is associated with the ability of the brand to ____________ competitors.
Respuesta
-
differentiate; identify
-
separate; connect
-
identify; differentiate
-
respond; attack
Pregunta 4
Pregunta
The primary value of a brand for the consumers is the:
Respuesta
-
definition of corporate social responsibility
-
association with target groups
-
ability to compare prices
-
reduction or perceived risk
Pregunta 5
Pregunta
Which of these is not a type of brand association
Respuesta
-
brand memories
-
brand benefits
-
brand attributes
-
brand attitudes
Pregunta 6
Pregunta
If oreo cookies come out with a new flavor of s'mores Oreo cookies, what are they using in order to turn brand equity into dollars?
Respuesta
-
Word of Mouth
-
Product Purchase
-
Licensing
-
Promotional Advantage
Pregunta 7
Pregunta
The example of the purchase of the PanAm brand demonstrates how:
Respuesta
-
Promotional advertising can save a business
-
Brands are worthless without assets as collateral
-
Brands can have value beyond the book value of the firm.
-
Brands are unable to expand past their original industries
Pregunta 8
Pregunta
How did changing the name of an island from Hog Island to Paradise Island help that Island's tourism industry?
Respuesta
-
changing the name did not help
-
The book value of the island increased
-
A functional benefit came from changing the island
-
Added value came from a more appealing name
Pregunta 9
Pregunta
Book value of assets + Brand equity=
Respuesta
-
Price of brand
-
Market share in industry
-
Market value of brand
-
Consumer share of brand
Pregunta 10
Pregunta
What is the difinition of a national brand?
Respuesta
-
Brand name carried in at least 60% of national stores
-
Brand that achieved national recognition
-
Brand that has achieved status of generic trademarks
-
Brand name owned by the producer of the product carrying the brand
Pregunta 11
Pregunta
In the Four Viewpoints model, what does the intended image refer to?
Respuesta
-
How insiders view the organization
-
How outsiders view the organization
-
How outsiders want others to see the organization
-
How insiders want others to see the organization
Pregunta 12
Pregunta
If Mariott Hotels suddenly breaks from its current strategy of sub-branding, which guidline of choosing a brand name would they have broken?
Respuesta
-
Appropriateness
-
Institutional Branding
-
Consistency
-
Protectabililty
Pregunta 13
Pregunta
Which of these is the best example of brand fit
Respuesta
-
Proctor and Gamble's broad reach
-
Lyft's name and logo
-
Xerox's accessibility
-
Kodak's distinctive name
Pregunta 14
Pregunta
Which of these companies could be said to follow the guideline on consciseness most closely?
Respuesta
-
Gap
-
Harley-Davidson Motor Company
-
American Eagle Outfitters
-
Jacobs by Marc Jacobs
Pregunta 15
Pregunta
In the Four Viewpoints model, which viewpoint refers to how people inside the organization view the organization?
Respuesta
-
Internal Reputation
-
Identity
-
Construed Image
-
Stakeholder
Pregunta 16
Pregunta
What is the difference between retailing and wholesaling?
Respuesta
-
retailers sells to individuals for end use; wholesalers sell to companies for resale/ company use
-
retailers sell to companies for resale/ company use; wholesalers sells to individuals for end use
-
retailers are unable to mark up prices; wholesalers are free to do so
-
wholesalers are unable to mark up prices; retailers are free to do so
Pregunta 17
Pregunta
In the acronym LAURA, the "U" stabds for understand. What should a marketing professional understand?
Respuesta
-
how the customer will discuss your product to others
-
how the product should be used
-
exactly what happened to cause the problem
-
whose fault the problem is
Pregunta 18
Pregunta
Company employees are only able to act (the last "A" in the acronym LAURA) if the problem was caused by an issue on the firm's side of the transaction.
Respuesta
-
True
-
False
Pregunta 19
Pregunta
Rachel goes to walmart to buy groceries, and checks out a cashier. When Rachel hands her cash to the Walmart employee, what kind of transaction has taken place?
Respuesta
-
Macine summons
-
Human customer, Machine service provider
-
Traditional Interactions
-
Automated Service Delivery
Pregunta 20
Pregunta
Technology has had little impact on organizational frontlines in most industries
Respuesta
-
True
-
False
Pregunta 21
Pregunta
Brands marketed as more luxury options (such as Lexus) are likely to utilize _______ distribution intensity.
Respuesta
-
broad-coverage
-
selective
-
intensive
-
strategically placed
Pregunta 22
Pregunta
A platform that recieves renting fees recieves those fees from the _________ and sharing those fees with the _____________.
Respuesta
-
recommender; seeker
-
owner; seeker
-
platform; owner
-
seeker; owner
Pregunta 23
Pregunta
What is the reason for so many levels existing between the producer and end-user?
Respuesta
-
convienience only
-
prices are lower across the board with a greater number of levels
-
each level adds some kind of value to the end user
-
each level makes some degree of money
Pregunta 24
Pregunta
Which of these is not a potential benefit of increasing a sharing economy?
Respuesta
-
realize potential market gains
-
return economic benefits
-
reduce enviromental and waste impact
-
reverse effects of eroding social trust
Pregunta 25
Pregunta
When it comes to compensation in a channel of distribution, __________ places the most important role.
Respuesta
-
replicability
-
relative importance
-
power
-
market share
Pregunta 26
Pregunta
When employees with high customer orientation are embedded in an organization that emphasizes (and benefits from) customer satisfaction, profits are likely to:
Respuesta
-
decrease
-
increase
-
stay the same
-
exponentially decrease
Pregunta 27
Pregunta
Customer orientation is impossible to "act" or expand.
Respuesta
-
True
-
False
Pregunta 28
Pregunta
What is role conflict?
Respuesta
-
when an employee is unsure about their role in the organization
-
when an employee has many roles that have time conflicts
-
when an employee in a job is asked to complete many, possibly conflicting tasks
-
when an employee in a job is unsure about the tasks necessary for a job
Pregunta 29
Pregunta
Discerning what someone else is thinking and feeling is defined as:
Respuesta
-
management
-
empathy
-
customer service
-
understanding
Pregunta 30
Pregunta
What kinds of jobs are the least likely to be automated?
Respuesta
-
those that make routine decisions only
-
those that deal with routine numbers
-
those that require empathy
-
those that utilize calculations only
Pregunta 31
Pregunta
Which of these is not a step in the personal selling process?
Respuesta
-
approach
-
close
-
prospecting
-
presentation
Pregunta 32
Pregunta
What are the two important outcomes in a marketing interaction?
Respuesta
-
repeat business and low prices
-
competitive advantage and posititve word of mouth
-
repeat business and positive word of mouth
-
profitability and efficiency
Pregunta 33
Pregunta
What are inside sales?
Respuesta
-
a type of sales in which companies within the same industry sell to each other
-
a type of sales in which inside departments sell to each others
-
a type of sales in which interactions are initiated by the buyer
-
a type of sales in which interactions are initiated by the seller
Pregunta 34
Pregunta
When does the initial contact with the potential consumer occur?
Respuesta
-
introduction
-
preapproach
-
approach
-
close
Pregunta 35
Pregunta
Prospecting needs to start with a large amount of potential customers
Respuesta
-
True
-
False
Pregunta 36
Pregunta
What is price skimming?
Respuesta
-
setting a low price to penetrate the market
-
setting a high price for a new product to skim maximum revenues
-
reintroducing an old product at a different price
-
offering customization at a price premium
Pregunta 37
Pregunta
what is market penetration?
Respuesta
-
setting a low price for a new product to penetrate the market
-
lowering the price of old products
-
jumping to a new target market
-
introducing a minimal version of an established product
Pregunta 38
Pregunta
Small changes in price do not have a very large impact on bottom line profits
Respuesta
-
True
-
False
Pregunta 39
Pregunta
Which of these do not happen in a "smart industry"
Respuesta
-
greater use of techniques from other fields
-
greater subtlety of pricing options
-
more complex pricing
-
companies fight with price only
Pregunta 40
Pregunta
What is ala carte pricing?
Respuesta
-
price determined by choice of rigind, set bundles
-
setting a high price to skim maximum revenues
-
variable rate for each customer
-
price assembled as you add options
Pregunta 41
Pregunta
Assume that Netflix has introduced a new bundle service for their streaming services. Bundle 1 includes a base price of $9 to cover 25 hours of streaming for the month and variable price of $0.10 for every 30 minutes over that 25hours.Bundle 2 includes no base price, but at a variable price of $0.25 for every 30minutes of streaming per month. When a consumer attempts decide which bundle to use, what are they determining?
Respuesta
-
Price elasticity
-
value of the brand
-
Effectiveness of bundling
-
Breakeven point
Pregunta 42
Pregunta
What is the main difference between equations for margin and mark-up
Respuesta
-
margin is (price-cost)/ cost and mark-up is (price-cost)/price
-
margin is (price-cost)/price and mark-up is (price-cost)/cost
-
There is no difference, they are synonyms
-
Margin is (price-competition)/price and mark-up is Price-competition
Pregunta 43
Pregunta
A change in price in an elastic market is likely to show ____ change in demand when compared to a similar change in an inelastic market.
Respuesta
-
greater
-
smaller
-
variable
-
equal
Pregunta 44
Pregunta
What is defined as responsiveness of demand to changes in price?
Respuesta
-
cost benefits
-
price variation
-
price elasticity
-
demand sensitivity
Pregunta 45
Pregunta
A grocer has purchased a truckload of frozen dinners for $3 each The grocer operates on a margin of 30% for frozen food items. What is the retail price to the consmer?
Respuesta
-
$4.29
-
$5.78
-
$2.60
-
$3.35
Pregunta 46
Pregunta
What is odd-even pricing?
Respuesta
-
a method used for clearance sales only
-
bundling product in odd or even numbered quantities
-
setting prices a few dollars or cents under an even number
-
setting prices at alternating odd and even values
Pregunta 47
Pregunta
Firm A is selling a product for $40, while their major competition is selling the same product for $50. Firm A is trying to decide whether to market their price as $10 off or 20%off." According to the majority of research, which strategy would be the most effective.
Respuesta
-
$10 off
-
There is no way to determine effectiveness
-
20% off
-
They will be equally effective
Pregunta 48
Pregunta
When pricing a product in other countries, what should companies be sure to do?
Respuesta
-
nothing different from standard pricing strategy
-
always price up
-
always price down
-
set prices that cater to cultural beliefs
Pregunta 49
Pregunta
Psychoogical pricing is primarily concerned with
Respuesta
-
how consumers percieve the price
-
the elasticity of the stock market
-
how employees percieve the price
-
how competitors percieve the price
Pregunta 50
Pregunta
You should quote prices of related items for consumers to use as anchors because using unrelated products is always ineffective
Respuesta
-
True
-
False
Pregunta 51
Pregunta
The "Company" in the communication Triangle represents the
Respuesta
-
Frontline employees
-
Formal company management
-
Customers
-
Company reputation
Pregunta 52
Pregunta
The message put in place by the sender is always identical to the message received by the Receiver
Respuesta
-
True
-
False
Pregunta 53
Pregunta
What is the definition of Promotion?
Respuesta
-
the means of communication with the customer
-
the means of convincing customers to purchase your product
-
the means of communication with employees
-
the means of outbidding competitors in the market
Pregunta 54
Pregunta
What is noise?
Respuesta
-
Anything that interferes with the ability of the receiver to understand the intended message from the sender
-
Anything that interferes with the ability of the sender to understand the intended message from the receiver
-
The channel of communication between sender and receiver
-
The clear transmission of a message to the receiver
Pregunta 55
Pregunta
What is defined as the communications between the company and its customers
Respuesta
-
Interactive communication
-
Active advertising
-
External promotion
-
Internal promotion
Pregunta 56
Pregunta
Which one of these is not one of the Three C's?
Respuesta
-
Concise
-
Clear
-
Consistent
-
Committed
Pregunta 57
Pregunta
The goal of "inform and persuade" is targeted when the consumer base
Respuesta
-
is made of new or potential customers
-
Has demonstrated loyalty over several years
-
Is already knowledgeable about your product
-
Is made of existing customers
Pregunta 58
Pregunta
Advertisements should be run with _____ objectives in mind
Respuesta
-
ambiguous and attainable
-
obvious and committed
-
specific and measurable
-
adjustable and avoidable
Pregunta 59
Pregunta
Advertising is best though of as a(n):
Respuesta
-
dividend
-
ROI
-
Investment
-
Immediate payoff
Pregunta 60
Pregunta
What is a sales promotion?
Respuesta
-
Short term external promtion tactic designed to influence immediate purchase
-
a synonym for advertising
-
Price cuts only
-
Long term external promotion tactic designed to influence future purchase
Pregunta 61
Pregunta
Why is simplicity important for breaking through promtional clutter
Respuesta
-
Complex messages draw consumers in
-
Messages seen as too simple are ignored by consumers
-
Your message is the clearest when it is simple
-
Messages need to be full and complete
Pregunta 62
Pregunta
Which of these is not a goal of promotion?
Respuesta
-
Desire
-
Action
-
Awareness
-
Price Cuts
Pregunta 63
Pregunta
Can the order of the AIDA be changed? Why or why not?
Respuesta
-
Yes, each goal is individual and separate
-
No consumer reactions must drive the order
-
Yes, changing the order keeps the competitors on edge
-
No, each step must be achieved before moving to the next
Pregunta 64
Pregunta
Why is it crucial for a company to break through the promotional clutter?
Respuesta
-
Consumers are constantly, consciously evaluating messages
-
Promotional clutter can be used to a firm's advantage
-
Consumers have a limitedablity to register messages
-
Promotional clutter is the end goal of advertising
Pregunta 65
Pregunta
Promotion is ultimately about making
Respuesta
-
Effective exchanges between the seller and the customer
-
Good communicatin efforts between management and employees
-
Efficient exchange between suppliers and retailers
-
The best sale price possible
Pregunta 66
Pregunta
Compared to digital or broadcast advertising, print advertisements tend to lack
Respuesta
-
Flexibility
-
Words
-
Ingenuity
-
Clarity
Pregunta 67
Pregunta
The advertising examples given in the lecture videos best demonstrate which aspects of the SUCCESs model for cutting through clutter?
Respuesta
-
Simple and Unexpected
-
Credible and Promotional
-
Emotion and Concrete
-
Simple and Concrete
Pregunta 68
Pregunta
Print ads are no longer effective in today's world.
Respuesta
-
True
-
False
Pregunta 69
Pregunta
Which of these is not an example of print media advertising?
Respuesta
-
Newspapers
-
Magazines
-
Radio
-
Directories
Pregunta 70
Pregunta
Which of these is not a reason for the increasing popularity if digital marketing?
Respuesta
-
Cost-effective
-
Difficult to track effectivness
-
Interactive medium
-
Easily Targeted
Pregunta 71
Pregunta
Marketers tend to spend _______ on out-of-home advertisements compared to other methods.
Respuesta
-
The same
-
More
-
Less
-
Inconclusive amounts
Pregunta 72
Pregunta
only Gen X and Millenial demographics are represented on social media.
Respuesta
-
True
-
False
Pregunta 73
Pregunta
What is the main risk of using email promotions
Respuesta
-
Privacy issues
-
Cost of sending mail
-
Consumers ignoring mail
-
Cannot target email effectively
Pregunta 74
Pregunta
When determining which social media platform to use for marketing, what should marketing professionals consider?
Respuesta
-
How the platform fits with your product
-
Which platforms are most conveinient for the firm
-
Pay-per-click advertisements
-
What is cool or trendy
Pregunta 75
Pregunta
Only Certain demograpics can be reached using Facebook
Respuesta
-
True
-
False
Pregunta 76
Pregunta
Pinterest is the only social media platform that is ______- looking
Respuesta
-
Outward
-
Present
-
Forward
-
Backward
Pregunta 77
Pregunta
In social media marketing, who are you representing?
Respuesta
-
Your followers
-
Your brand
-
The media platform
-
Yourself
Pregunta 78
Pregunta
Which of these is a goal of SEO?
Respuesta
-
Be as selective as possible with viewership
-
Be a top result as often as possible
-
Focus only on on-site SEO
-
Include the maximum possible number of advertisments
Pregunta 79
Pregunta
The landing page is the same as the web home page
Respuesta
-
True
-
False
Pregunta 80
Pregunta
Which of these is not a characteristic of a good landing page?
Respuesta
-
Full company information
-
clear offer
-
simple form
-
quality content offer
Pregunta 81
Pregunta
What is the point of on-site SEO?
Respuesta
-
Prove to consumers that your content is popular
-
Increase Pay-per-click
-
improve business to business marketing
-
Prove to Google that your content is relevant
Pregunta 82
Pregunta
Targeting based on "where people have been" is known as
Respuesta
-
Forecasting
-
Remarketing
-
Market Segmenting
-
Coupon Rate
Pregunta 83
Pregunta
Google's display network is huge, with approximately _____________ monthly impressions
Respuesta
-
One trillion
-
6 billion
-
a hundred thousand
-
10 million
Pregunta 84
Pregunta
New advertisements are often required for every possible size on online display.
Respuesta
-
True
-
False
Pregunta 85
Pregunta
Online display advertising is exactly the same as pay-per-click
Respuesta
-
True
-
False
Pregunta 86
Pregunta
Most Services are delivered via which kind of channel distribution?
Respuesta
-
Indirect Channel
-
Direct Channel
Pregunta 87
Pregunta
What is the supply chain?
Respuesta
-
Organizations and activities involved with the flow of products from raw materials to the customers
-
Promotions and offers involoved with the flow of activities from raw materials to the customer.
-
Products and services involved with the flow of cash from the consumer to the firm
-
None of the above
Pregunta 88
Pregunta
How many entities are in a direct channel of distribution
Respuesta
-
Two
-
Four or More
-
Three
-
Four
Pregunta 89
Pregunta
Marketing as a field of stuy originally broke off from which academic discipline?
Respuesta
-
Engineering technology
-
Industrial technology
-
Organizational behavior
-
Agricultural economics
Pregunta 90
Pregunta
There are ____________ intermediaries in most channels of distribution
Respuesta
-
zero
-
one or more
-
exactly two
-
five or more
Pregunta 91
Pregunta
Why are wholesalers, distributors, etc. not described as common intermediaries for services?
Respuesta
-
Most services are delivered directly
-
Service intermediaries are retailers and agents
-
All intermediaries are used equally for delivery of services
-
Services do not follow a marketing channel
Pregunta 92
Pregunta
Which of these is not a marketing function?
Respuesta
-
Physical distribution and warehousing
-
Manufacturing
-
Promotion
-
Risk-taking
Pregunta 93
Pregunta
According to the article, bananas must be monitored for what throughout the supply chain process?
Respuesta
-
Ripeness
-
Price
-
Taste
-
Size
Pregunta 94
Pregunta
What is defined as a channel intermediary that resells products to consumers?
Respuesta
-
Retailer
-
Agent/Broker
-
Wholesaler
-
Distributor
Pregunta 95
Pregunta
What is a significant difference between how Agents/ Brokers conduct business when compared to other types of intermediaries?
Respuesta
-
agents/ brokers take ownership of the product for less than one year
-
Agents/ Brokers charge more per product sold
-
Agents/ Products work on behalf of the end consumer
-
Agents/ brokers never take ownership of the product.
Pregunta 96
Pregunta
What makes a marketing channel a vertical marketing system?
Respuesta
-
The channel is managed by a single channel member
-
Power goes to the member that makes the most money
-
Size of each channel member is roughly equal
-
The channel’s power is equally split between all members
Pregunta 97
Pregunta
Which of the following marketing functions typically are not taken on by the franchisee?
Respuesta
-
Risk taking
-
Physical distribution
-
Promotion
-
Financing
Pregunta 98
Pregunta
The relationship and responsibilities of the franchisee are very clearly spelled out by the franchiser.
Respuesta
-
True
-
False
Pregunta 99
Pregunta
Which of these is the best example of Contractual VMS?
Respuesta
-
Retailing
-
Ownership
-
Franchising
-
Agent/Broker
Pregunta 100
Pregunta
What is defined as the use of a variety of marketing channels to ensure maximum distribution?
Respuesta
-
Market analysis
-
Consumer-based decisions
-
Multichannel distribution
-
Intermediary distribution
Pregunta 101
Pregunta
Which of these is the correct sequence in the Anticipatory Supply Chain?
Respuesta
-
Buy components, Buy Materials, Sell, Produce
-
Manufacture, Warehouse, Sell, Deliver
-
Warehouse, Manufacture, Deliver, Sell
-
Forecast, Manufacture, Deliver, Buy components
Pregunta 102
Pregunta
What is the correct timeline for the Responsive Supply Chain?
Respuesta
-
Manufacture, Warehouse, Sell, Deliver
-
Forecast, Manufacture, Buy components, Deliver
-
Sell, Buy Components, Manufacture, Deliver
-
Buy components, Buy Materials, Sell, Produce
Pregunta 103
Pregunta
Customers in the Responsive supply chain can take on a(n) __________ role
Respuesta
-
Active
-
Passive
-
Competitive
-
Neutral
Pregunta 104
Pregunta
What has been the dominant supply chain model since the Industrial Revolution?
Respuesta
-
Anticipatory Supply Chain
-
Recognition Supply Chain
-
Responsive Supply Chain
-
None of these
Pregunta 105
Pregunta
Customers are always the group that requires the most attention from the firm.
Respuesta
-
True
-
False
Pregunta 106
Pregunta
Integris Hospital in Oklahoma City has forecasted a growing population in the surrounding area, but is also facing a significant nursing shortage. Which aspect of the Marketing Environment is Integris most likely to be focused on?
Respuesta
-
Customers
-
Shareholders
-
Intermediaries
-
Employees
Pregunta 107
Pregunta
What are the two key words in the definition of the Marketing Environment?
Respuesta
-
None of these
-
Dynamic; Context
-
Operate; Compete
-
Competitors; decisions
Pregunta 108
Pregunta
What is defined as groups and organizations that can exert a direct influence on the firm’s ability to accomplish its goals?
Respuesta
-
Immediate Enviroment
-
Regulators
-
Competitors
-
External Enviroment
Pregunta 109
Pregunta
A firm should focus on creating a set of __________, ____________ exchanges with the environment
Respuesta
-
Immediate; external
-
Marketing; inexepensive
-
Sustainable; favorable
-
Competitive; analytical
Pregunta 110
Pregunta
Which of these is not an Intermediary in the Immediate Environment?
Respuesta
-
All of these are intermediaries
-
Retailers
-
Wholesalers
-
Creditors
Pregunta 111
Pregunta
The old CEO of Uber was fired by the board of directors of his company, and Uber therefore had a significant change in leadership of the firm. Which aspect of the Immediate Environment created this change?
Respuesta
-
Suppliers
-
Shareholders
-
Customers
-
Intermediaries
Pregunta 112
Pregunta
In the 2000s, Microsoft came out with the first portable music player – the Zune. When Apple came out with the iPod, consumers viewed it as an improved product when compared to the Zune. From Microsoft’s perspective, which actor in the Immediate Environment was most responsible for the change in their sales?
Respuesta
-
Employees
-
Shareholders
-
Intermediaries
-
Competitors
Pregunta 113
Pregunta
In 2011, Japan was hit with significant natural disasters. Japan is home to many of the supplier companies that car manufacturers depend on. From these manufacturers’ perspective, which actor in the Immediate Environment affected them the most?
Respuesta
-
Natural Disaster
-
Employees
-
Suppliers
-
Shareholders
Pregunta 114
Pregunta
The exchange between the firm and its employees consists of:
Respuesta
-
The employees’ time and skills; the firm’s money
-
The employees’ expertise; the firm’s education
-
None of these
-
The employees’ money; the firm’s time and skills
Pregunta 115
Pregunta
Extremism in politics has the ability to affect businesses in that country.
Respuesta
-
True
-
False
Pregunta 116
Pregunta
Consumer values are moving towards environmental sustainability, and this sentiment has the ability to change how firms both produce products and dispose of waste.
Respuesta
-
True
-
False
Pregunta 117
Pregunta
What is defined as climate, weather, and natural resources that affect human survival and economic activity?
Respuesta
-
Political/ Legal Enviroment
-
Social Enviroment
-
Economic Enviroment
-
Natural Enviroment
Pregunta 118
Pregunta
Which aspect of the External Environment is associated with raw materials that go into the production of products?
Respuesta
-
Economic Enviroment
-
Political/ Legal Environment
-
Natural Enviroment
-
Social Enviroment
Pregunta 119
Pregunta
What is defined as the general state of learning and innovation?
Respuesta
-
Economic Enviroment
-
Technological Enviroment
-
Political/Legal Enviroment
-
Social Enviroment
Pregunta 120
Pregunta
Environmental scanning is mainly concerned with looking for:
Respuesta
-
External opportunities and threats
-
Internal opportunities and threats
-
Internal strengths and weaknesses
-
External strengths and weaknesses
Pregunta 121
Pregunta
Companies must be _________ when scanning the environment for opportunities and threats.
Respuesta
-
Proactive
-
Reactive
-
Formal
-
Detailed
Pregunta 122
Pregunta
Environmental scanning must be done as formally as possible to get reliable information.
Respuesta
-
True
-
False
Pregunta 123
Pregunta
Strategic Windows will be obvious to a firm when it is planning its strategy.
Respuesta
-
True
-
False
Pregunta 124
Pregunta
What is defined as an organization’s appraisal of its internal Strengths and Weaknesses and its external Opportunities and Threats?
Respuesta
-
Competitor Evaluation
-
Environmental Scanning
-
Price Analysis
-
SWOT Analysis
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