10802758
Descripción
Test por Alice Nguyen, actualizado hace más de 1 año
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Creado por Alice Nguyen
hace alrededor de 7 años
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Pregunta 1
Pregunta
What is classified as 'media'?
Respuesta
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Mail
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Catalogues
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Infomericals
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Public Relations
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Transaction
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Consumer
Pregunta 2
Pregunta
What are the objectives of direct marketing?
Respuesta
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To build an image
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Educate and inform customers
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To evoke emotional connection with customer
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To ensure that marketing objectives are met
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To test a product
Pregunta 3
Pregunta
Advantages of Direct Marketing
Respuesta
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Accuracy
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Image Factors
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Capability
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Testing
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Frequency Potential
Pregunta 4
Pregunta
There is a significant change in the structure of the society today hence why there are different direct marketing approaches.
Respuesta
- True
- False
Pregunta 5
Pregunta
What are some reasons for rapid adoption of the Internet?
Respuesta
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Increased desire for information
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Speed and convenience
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Ability to control information
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Reducing customer base
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Having less customers
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More accountability
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Target customers
Pregunta 6
Pregunta
What is owned media?
Respuesta
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media channel that a brand owns such as their website, mobile site, blog or twitter account
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the most traditional style of advertising, paid media is when a brand pays to leverage a channel such as display ads, paid search or sponsorships
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is when consumers become the media talking (WOM). Often the result of well-executed and well co-ordinated owned and paid media
Pregunta 7
Pregunta
What is earned media?
Respuesta
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the most traditional style of advertising, paid media is when a brand pays to leverage a channel such as display ads, paid search or sponsorships
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is when consumers become the media talking (WOM). Often the result of well-executed and well co-ordinated owned and paid media
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a media channel that a brand owns such as their website, mobile site, blog or twitter account
Pregunta 8
Pregunta
What are some ways of advertising on the Internet?
Respuesta
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Banner ad
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Sponsorships
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Paid searches
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Print media
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Email
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Content aggregators
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Portals
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Blogs
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Magazine column
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Business card
Pregunta 9
Pregunta
Why are some motivations and reasons for social media?
Respuesta
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Driving traffic to one's site
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Easy communication
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Share ideas
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Plagiarism
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Gain information
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Brand exposure
Pregunta 10
Pregunta
Reasons for increase in sales promotion
Respuesta
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Brand proliferation
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Fragmentation
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Declining brand loyalty
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Shape brand
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Accountability
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Surveys
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Information access
Pregunta 11
Pregunta
Trade-orientated promotions include?
Respuesta
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Coupons, samples, programs, event marketing.
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Incentives, trade, allowances, coupons, point of purchase, brand equity.
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Allowances, point of purchase, trade shows.
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Samples, event marketing, contests and dealer incentives.
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