10867421
Descripción
Test por Dean Audicho, actualizado hace más de 1 año
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Creado por Dean Audicho
hace más de 6 años
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Pregunta 1
Pregunta
Broadcast media includes;
Respuesta
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TV
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Internet
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Newspaper
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Radio
Pregunta 2
Pregunta
Print media includes;
Respuesta
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TV
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Newspaper
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Internet
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Magazines
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Radio
Pregunta 3
Pregunta
The similarities between radio and TV include;
Respuesta
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Are time oriented media
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Are sold in time segments
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Have some network affiliates
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Have some independents
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Use the public airway
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Are regulated
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Are externally paced media
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Are passive, low-involvement
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Both are internet based
Pregunta 4
Pregunta
'Time-shifting' is when someone records live TV and watches it at a later time
Respuesta
- True
- False
Pregunta 5
Pregunta
Advertising is any [blank_start]paid[blank_end] form of non-personal communication about an organisation, product, service or idea by identified sponsor
Respuesta
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paid
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non-paid
Pregunta 6
Pregunta
Benefits of using TV to advertise include;
Respuesta
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facilitates creativity and impact
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people are more likely to buy something that has been advertised on TV
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Improves coverage and cost effectiveness
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promotes captivity and attention
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Increases Selectivity and flexibility
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