11117158
Pregunta 1
Pregunta
A managerial framework for evaluating the household decision-making process includes:
Respuesta
-
steps in the decision process.
-
marketing tactics.
-
household members involved.
-
all of the given answers.
Pregunta 2
Pregunta
A manifest motive is:
Respuesta
-
a social motive.
-
a non-social motive.
-
the highest level of Maslow's hierarchy.
-
a motive the consumer will admit to.
Pregunta 3
Pregunta
A manufacturer that introduces a new snack product by giving numerous free samples is probably using:
Respuesta
-
classical conditioning.
-
operant conditioning.
-
punishment conditioning.
-
cognitive learning.
Pregunta 4
Pregunta
A member of a household unit can be a(n) ______________ in a decision making process.
Respuesta
-
information gatherer
-
influencer
-
decision maker
-
All of the given answers are correct.
Pregunta 5
Pregunta
A person not ordering dessert after a meal because the restaurant was too warm and 'stuffy' was influenced by which characteristic of the situation?
Respuesta
-
physical surroundings
-
antecedent state
-
social surroundings
-
temporal perspective
Pregunta 6
Pregunta
A person who adopts a group's values and views as a guide for their own has engaged in _________________ conformity.
Respuesta
-
informational
-
compliance
-
identification
-
normative
Pregunta 7
Pregunta
A person who consistently filters, interprets and/or provides information to other group members is _________________.
Respuesta
-
a filter agent
-
an opinion leader
-
a step generator
-
a busybody
Pregunta 8
Pregunta
A person who purchases a product in the nearest store because he/she must return home as soon as possible has been influenced by which characteristic of the situation?
Respuesta
-
social surroundings
-
physical surroundings
-
antecedent state
-
none of the given answers
Pregunta 9
Pregunta
A person who shops at a nicer store than normal because he/she is buying a gift rather than a personal item is influenced by which characteristic of the situation?
Respuesta
-
antecedent state
-
social surroundings
-
temporal perspective
-
task definition
Pregunta 10
Pregunta
A point-of-purchase display is most effective if:
Respuesta
-
used alone.
-
used in conjunction with advertising.
-
used for a long time period.
-
used at some distance from the actual product.
Pregunta 11
Pregunta
A prescribed pattern of behaviour expected of a person in a situation by virtue of the person's position in the situation is:
Respuesta
-
a role.
-
a role stereotype.
-
an aspiration reference group.
-
a job description.
Pregunta 12
Pregunta
A primary reason for taking no action when dissatisfied with a product or service is which of the following?
Respuesta
-
Consumers believe that firms will take no action.
-
Consumers are seldom, if ever, dissatisfied with products or services.
-
Action requires time and effort that may exceed the perceived value of any likely result
-
All of the given answers are correct.
Pregunta 13
Pregunta
A problem of which a consumer is aware is:
Respuesta
-
a latent problem.
-
a current problem.
-
a situational problem.
-
an active problem.
Pregunta 14
Pregunta
A retail attraction model involves all of the following variables except:
Respuesta
-
an attraction factor for a particular product category.
-
travel time to store.
-
time spent in store
-
store dimensions.
Pregunta 15
Pregunta
A role stereotype is:
Respuesta
-
individual variation in performing a given role.
-
when two roles demand different behaviours.
-
a shared visualisation of the ideal performer of a given role.
-
an aggregate of individuals fulfilling the same role.
Pregunta 16
Pregunta
A stockout situation is:
Respuesta
-
caused when a store is temporarily out of a particular brand or product.
-
caused by a failure to integrate place correctly into the retail channel.
-
market demand being underestimated due to a failure to understand consumer behaviour.
-
caused by a failure to integrate place correctly into the retail channel and market demand being underestimated due to a failure to understand consumer behaviour.
Pregunta 17
Pregunta
A target market for casual clothing and sports equipment is:
Respuesta
-
young married.
-
young single.
-
young married with children.
-
older single.
Pregunta 18
Pregunta
A theory that explains how attitudes are formed and changed under varying conditions of involvement is the:
Respuesta
-
multi-attribute model.
-
elaboration likelihood model.
-
ideal point model.
-
central and peripheral model.
Pregunta 19
Pregunta
AIO stands for:
Respuesta
-
activities, interests and opinions.
-
activities, individuals and opinions.
-
actions, interests and opinions.
-
actions, inventory and opinions.
Pregunta 20
Pregunta
According to the five factor model, which are the core personality traits?
Respuesta
-
introversion, agreeableness, conscientiousness, efficiency and instability
-
openness to experience, introversion, agreeableness, mood and need for cognition
-
agreeableness, instability, introversion, openness to experience and conscientiousness
-
None of the given answers are correct.
¿Quieres crear tus propios Tests gratis con GoConqr? Más información.