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Pregunta 1
Pregunta
Online advertising is a means of promoting products and services using the internet.
Respuesta
- True
- False
Pregunta 2
Pregunta
Which of these is an example of online advertising?
Respuesta
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PPC (Pay per click)
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Email (Bulk) Marketing
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Leaflet drop around local houses
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Newspaper advertisement
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Web banners and pop-up adverts
Pregunta 3
Pregunta
From the image of the Google search results, what type of online advertisement is shown in the red boxes and how does it work?
Image:
online_ads (image/png)
Respuesta
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This is an online 'Search Engine Results Page Add' that shows the date at which a company uploaded the add. The higher the add appears, the more recently it has been uploaded to Google.
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This is an example of a bulk email which companies send out to lots of people in the hope that they then view their website and buy things.
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This is an example of an online 'Search Engine Results Page Add'. Companies sign up with the search engines like Google and pay to have their product appear at the top of the results pages when people type in certain key words.
Pregunta 4
Pregunta
In order to ensure that online advertising is effective, companies need to make sure that it:
Respuesta
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Captures the attention of the target market through the use of design features (colour, layout, graphics, animation)
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Is very small so that it does not take up a lot of space on the website.
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Retains consumers’ interest. For example, by directing consumers to additional interactive information about a product, such as a video demonstration of a product.
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Has a celebrity on the add so that it will get more customers.
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The information loads quickly to make sure that viewers don’t lose interest.
Pregunta 5
Pregunta
The image shows an example of which type of online advertising?
Respuesta
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Email marketing - sending bulk messages to current and potential customers to advertise a product or service.
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A search engine ads result page - paying to be listed at the top of the results page on search engines such as Google.
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Banner and pop-up advertisement - an advertisement from another company that appear on the page of another site trying to catch your attention to their products.
Pregunta 6
Pregunta
Identify some of the disadvatages of using Email 'bulk' marketing?
Respuesta
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It takes a lot of time to send all of the emails
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It is very expensive sending bulk emails.
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It can give the company sending the bulk mails a bad reputation.
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The majority of the emails are just deleted without being read
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Fills up peoples in boxes so they may just ad the company email to the 'Spam' or 'Junk' list. Emails will then go to the spam or junk folder instead of the in box.
Pregunta 7
Pregunta
What is the term used for companies putting their adverts and banners on other websites that when clicked they redirect the viewer to their site and then pay the hosting site a small fee?
Respuesta
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Online data storage (ODS)
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Pay per buy advertising (PPB)
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Pay per click advertising (PPC)
Pregunta 8
Pregunta
Pay per click advertising uses whats know as the affiliate model
Respuesta
- True
- False
Pregunta 9
Pregunta
What is the main advantage of using PPC advertisements
Respuesta
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You can advertise on many different websites at once without having to have numerous websites of your own. Other companies will also accept and display your PPC advert because they get a percentage of the sales made.
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You will generate more jobs for your webdesigners because they will have to make more graphics and banners to go on other peoples websites
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You get to pay lots of people a percentage of your profits because someone has clicked on one of your companies PPC adverts and then come on to your site to hopefully buy something.
Pregunta 10
Pregunta
Which of the following are examples of PPC advertisers?
Respuesta
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Google™ AdWords
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iCloud
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Yahoo! Search Marketing
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Microsoft ® adCenter
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Amazon
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