15503510
Descripción
Test por Nathan Bennett, actualizado hace más de 1 año
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Creado por Nathan Bennett
hace alrededor de 6 años
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Pregunta 1
Pregunta
What chapter is this quiz on?
Respuesta
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Chapter 1
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Chapter 2
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Chapter 3: Global Marketing
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Chapter 4
Pregunta 2
Pregunta
An example of a joint venture is Talmage and Brooke Demille's relationship.
Respuesta
- True
- False
Pregunta 3
Pregunta
Joint Venture is...
Respuesta
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When two companies share sales, manufacturing, distribution, and all other duties.
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When two companies work together on a project, but do separate parts.
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A good example of standardization.
Pregunta 4
Pregunta
Which of these strategies is highest risk but also possible highest return?
Respuesta
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Exporting
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Licensing
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Joint Venture
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Foreign Direct Investment
Pregunta 5
Pregunta
Which of these is the best example of customization?
Respuesta
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Tanner buying an iPhone
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Todd taking Payge to an MMA fight
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Nate putting hot salsa on his Mexican Domino's pizza
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Nate eating cinnabites with his Mexican Domino's pizza.
Pregunta 6
Pregunta
“go global but act local.” This strategy based on a standard platform (global) combined with some modification for the market (local)
Respuesta
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Galactical
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Standardization
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Glocal
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Global
Pregunta 7
Pregunta
Todd buys a Nike Air Jordan sweatshirt in South Africa at a super cheap price. After opening his eyes, he realizes that its a counterfeit. This type of risk is classified as....
Respuesta
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Competitive Risk
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Legal Risk
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Political Risk
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Copyright Risk
Pregunta 8
Pregunta
[blank_start]Competitive risk[blank_end] - competitors’ responses to the new product’s entry into the local market.
[blank_start]Economic risk[blank_end] - potential mismanagement of a country’s economy, exhibited in inflation and government debt.
[blank_start]Legal risk[blank_end] - inadequate protection of contracts and intellectual property. Without appropriate legal safeguards, the probability of broken contracts and stolen intellectual property increases significantly.
[blank_start]Political risk[blank_end] - demonstrations, strikes, civil strife, abrupt government changes, violence, or terrorism, influences business performance.
Respuesta
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Competitive risk
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Economic risk
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Legal risk
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Political risk
Pregunta 9
Pregunta
... Another country is allowed to use the manufacturing, processing, trademark, know-how, patent, or some other skill or value. What is this?
Respuesta
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Joint Venture
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Licensing
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Foreign Direct Investment
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Exporting
Pregunta 10
Pregunta
What is the best definition of dumping?
Respuesta
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A common social practice in Central Provo.
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The pricing of goods at less than their cost of production or less than the price in the home market.
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Pricing American products higher than the market average due to the level of respect
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Putting large tariffs on foreign produce.
Pregunta 11
Pregunta
Which of these is NOT an example of an additional foreign cost?
Respuesta
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Transportation
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Food quality checks
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Tariffs
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Importer Margin
Pregunta 12
Pregunta
Which of these qualities make a foreign market more attractive?
Respuesta
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Customer needs
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Customer Purchasing Power
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Language Compatibility
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Market Size
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Market Growth Rate
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Famous people from that country
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Market Access
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Payge lives 8 minutes from the border of that country.
Pregunta 13
Pregunta
Which of these questions must one ask before deciding to go global?
Respuesta
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Should we market abroad?
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Which foreign markets are most attractive?
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What are the risks?
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How should we enter?
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Should we alter our marketing mix to satisfy local preferences?
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Should we ask the magic 8 ball if we should go in?
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