16749136
Descripción
Test por Kirsten Küss, actualizado hace más de 1 año
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Creado por Kirsten Küss
hace más de 5 años
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|
Pregunta 1
Pregunta
Marketers must work in harmony with other company departments to create customer value and relationships.
Respuesta
- True
- False
Pregunta 2
Pregunta
Customers are the most important actors in the company's microenvironment.
Respuesta
- True
- False
Pregunta 3
Pregunta
A Microenvironment consists of the company → suppliers → marketing intermediaries → customer markets → competitors → publics and then finally → customers
Respuesta
- True
- False
Pregunta 4
Pregunta
Physical distribution firms help the company with the design process of their products.
Respuesta
- True
- False
Pregunta 5
Pregunta
Marketing services agencies help companies target and promote their product.
Respuesta
- True
- False
Pregunta 6
Pregunta
financial intermediaries include banks, credit companies and more.
Respuesta
- True
- False
Pregunta 7
Pregunta
"publics" describes any group that has potential interest or impact in an organisations ability to reach their goals.
Respuesta
- True
- False
Pregunta 8
Pregunta
large societal forces on Macroenviroment are Demographics, economics, technological, political, cultural and public -sectors.
Respuesta
- True
- False
Pregunta 9
Pregunta
Concern for the natural environment has not risen in the past years.
Respuesta
- True
- False
Pregunta 10
Pregunta
the cultural "force" is the thought of marketers to behave more like a socially responsible citizen.
Respuesta
- True
- False
Pregunta 11
Pregunta
Demographics show the statistics of the different age groups and their spending behaviour.
Respuesta
- True
- False
Pregunta 12
Pregunta
Major generational groups include
(more then oner answer)
Respuesta
-
Baby Boomers
-
Generation X
-
Millenials (also Generation Y)
-
Generation Z
-
Generation W
-
GI Generation
-
Die Piraten
-
Die Grünen
-
Neanderthaler
Pregunta 13
Pregunta
Baby Boomers are born between the years following WW2 - 1964
Respuesta
- True
- False
Pregunta 14
Pregunta
Generation X people are born in the 20's.
Respuesta
- True
- False
Pregunta 15
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We can be considered Millenials
Respuesta
- True
- False
Pregunta 16
Pregunta
Generation Z are not able to walk yet and are therefore not a valid demographic group.
Respuesta
- True
- False
Pregunta 17
Pregunta
Major developments in economic environment include changes in income and distribution of customer spending
Respuesta
- True
- False
Pregunta 18
Pregunta
Natural environment: all resources are made chemically.
Respuesta
- True
- False
Pregunta 19
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Technological environment: forces that prevent companies from creating new products or technologies.
Respuesta
- True
- False
Pregunta 20
Pregunta
Political environment: Laws and other groups that influence and limit various organizations
Respuesta
- True
- False
Pregunta 21
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Core beliefs and values are highly persistent while secondary beliefs and values are rather open for change.
Respuesta
- True
- False
Pregunta 22
Pregunta
the cultural environment overall includes everything about moral behaviour.
Respuesta
- True
- False
Pregunta 23
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Marketing information by itself has little value.
Respuesta
- True
- False
Pregunta 24
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Customer insights: fresh understanding of customers
Respuesta
- True
- False
Pregunta 25
Pregunta
MIS stands for
Respuesta
-
Marketing ist super
-
Marketing Information System
-
Marketing Insights Sphere
Pregunta 26
Pregunta
MIS (Marketing Information System) helps by assessing the informations that are needed an developing said need information in order to generate and validate customer and market insights.
Respuesta
- True
- False
Pregunta 27
Pregunta
MIS have to be effectively built in order to receive the right information at the right time to build customer value and stronger customer relationships.
Respuesta
- True
- False
Pregunta 28
Pregunta
Developing needed Information include
(more than 1 answer)
Respuesta
-
internal databases
-
marketing intelligence
-
customer insights
-
spending behaviour
-
age groups
-
marketing research
Pregunta 29
Pregunta
The marketing environment consists of Target marketers, marketing channels, competitors, publics and macroenvironment forces
Respuesta
- True
- False
Pregunta 30
Pregunta
assessing marketing information needs include a balance between value of insights and costs
Respuesta
- True
- False
Pregunta 31
Pregunta
Internal databases are electronic collections of consumer and market information obtained by external companies.
Respuesta
- True
- False
Pregunta 32
Pregunta
competitive marketing intelligence: systematic collection and analysis of publicly available information about consumers, competitors and developments in the marketing environment.
Respuesta
- True
- False
Pregunta 33
Pregunta
Marketing research is not relevant to a specific marketing situation
Respuesta
- True
- False
Pregunta 34
Pregunta
The Marketing research Process consists of [blank_start]defining[blank_end] the problem, [blank_start]developing[blank_end] the research plan, implementing the [blank_start]research[blank_end] plan, interpreting and reporting the [blank_start]findings[blank_end].
Respuesta
-
defining
-
creating
-
drawing
-
defining
-
developing
-
colouring
-
research
-
schmesearch
-
wesearche
-
findings
-
quantitive goods
-
customers
Pregunta 35
Pregunta
Exploratory research is
Respuesta
-
marketing research to preliminary information that will help define problems and suggest hypotheses.
-
Marketing research to better describe marketing problems, situation or markets, such as the market potential for a product or the demographics and attitudes of consumers.
Pregunta 36
Pregunta
Descriptive research:
Respuesta
-
Marketing research to better describe marketing problems, situations, or markets, such as the market potential for a product or the demographics and attitudes of consumers.
-
Marketing research to gather preliminary information that will help define the problems and suggest hypotheses.
Pregunta 37
Pregunta
Causal research:
Respuesta
-
Marketing research to test hypotheses about cause-and-effect relationships.
-
Marketing research to better describe marketing problems, situations, or markets, such as the market potential for a product or the demographics and attitudes of consumers.
Pregunta 38
Pregunta
The Research Plan obtains data by going on the streets and do surveys.
Respuesta
- True
- False
Pregunta 39
Pregunta
secondary data is new data that has been discovered.
Respuesta
- True
- False
Pregunta 40
Pregunta
primary data is collected for a specific purpose.
Respuesta
- True
- False
Pregunta 41
Pregunta
contact methods include
(more than 1)
Respuesta
-
mail
-
online
-
personal
-
telephone
Pregunta 42
Pregunta
research approaches are
(more than 1)
Respuesta
-
observation
-
survey
-
demographics
-
technological instruments
-
experiment
Pregunta 43
Pregunta
Questionnaire is a research instrument.
Respuesta
- True
- False
Pregunta 44
Pregunta
survey researches gather data by observing relevant people, actions and situations.
Respuesta
- True
- False
Pregunta 45
Pregunta
observational researches gather data by asking people questions about they knowledge, attitude, preferences and buying behaviour.
Respuesta
- True
- False
Pregunta 46
Pregunta
experimental research gathers information by selecting groups of randomly assigned subjects, making them do something and testing their reactions.
Respuesta
- True
- False
Pregunta 47
Pregunta
online marketing collects data by internet survey or tracking consumers online behaviour.
Respuesta
- True
- False
Pregunta 48
Pregunta
behavioral targeting uses factors like state, income and family status.
Respuesta
- True
- False
Pregunta 49
Pregunta
a sample is representative for the whole population.
Respuesta
- True
- False
Pregunta 50
Pregunta
Three decisions are important for sample and sampling plan. Which ones?
Respuesta
-
sampling unit, sample size, sampling procedure
-
sampling customers, sampling unit, sampling reactions
-
sampling reactions, sampling food, sampling actions
Pregunta 51
Pregunta
There are two types of samples.
Respuesta
- True
- False
Pregunta 52
Pregunta
questionnaires are flexible and ask open-ended and closed-ended questions. wording and ordering is crucial for the development of measures instruments.
Respuesta
- True
- False
Pregunta 53
Pregunta
3 Steps:
→Implementing the research plan
→Interpretation of findings
→report to management
Respuesta
- True
- False
Pregunta 54
Pregunta
CRM (customer relationship management) manages detailed informations about individuals and then carefully manages customer touch points in order to maximize customer loyalty.
Respuesta
- True
- False
Pregunta 55
Pregunta
Scarcity bedeutet Knappheit.
Respuesta
- True
- False
Pregunta 56
Pregunta
a big issue with international marketing research is that there are to many secondary data informations
Respuesta
- True
- False
Pregunta 57
Pregunta
people in different countries show different attitudes toward being researched.
Respuesta
- True
- False
Pregunta 58
Pregunta
cultural differences are no problem when collecting data for international marketing research purposes.
Respuesta
- True
- False
Pregunta 59
Pregunta
Ethics are not important in Marketing research.
Respuesta
- True
- False
Pregunta 60
Pregunta
REVIEW QUESTIONS (1):
Cultural core beliefs and values are more open to change than secondary beliefs and values.
Respuesta
- True
- False
Pregunta 61
Pregunta
REVIEW QUESTIONS (2):
Explortory marketing research typically gathers preliminary information that will help define problems and suggest hypotheses.
Respuesta
- True
- False
Pregunta 62
Pregunta
REVIEW QUESTIONS (3):
Telephone as a contact method in marketing research has a very high response rate, but the control of the sample is considered very poor.
Respuesta
- True
- False
Pregunta 63
Pregunta
REVIEW QUESTIONS (4):
In a simple random sample, every member of the population has a known and equal chance of selection.
Respuesta
- True
- False
Pregunta 64
Pregunta
Considering this table, the most efficient contact method would be online.
Image:
Mobile Uploads (image/jpeg)
Respuesta
-
online
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