16767195
Descripción
Test por Kirsten Küss, actualizado hace más de 1 año
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Creado por Kirsten Küss
hace casi 6 años
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Pregunta 1
Pregunta
Value delivery network is a network composed of the company, suppliers, distributors and customers.
Respuesta
- True
- False
Pregunta 2
Pregunta
Marketing channel consists out of interdependent organisations that help to make a product (or service) available for use
Respuesta
- True
- False
Pregunta 3
Pregunta
Promotion is the act of finding and communicating with possible buyers.
Respuesta
- True
- False
Pregunta 4
Pregunta
When Matching, the offers are shaped and fitted dependent on the buyers needs
Respuesta
- True
- False
Pregunta 5
Pregunta
"Contact" is a way that cannel members add value
Respuesta
- True
- False
Pregunta 6
Pregunta
An agreement on price and other terms can be reached through Matching.
Respuesta
- True
- False
Pregunta 7
Pregunta
Fulfilling completed transactions include
Respuesta
-
physical distribution
-
financing
-
risk taking
Pregunta 8
Pregunta
The channel level is a channel that has no intermediary levels.
Respuesta
- True
- False
Pregunta 9
Pregunta
Direct marketing channel is a marketing channel that has [blank_start]no intermediary levels.[blank_end]
Respuesta
-
no intermediary levels.
-
one or more intermediary levels.
Pregunta 10
Pregunta
Indircet marketing channel is a channel containing [blank_start]one or more intermediary levels[blank_end].
Respuesta
-
one or more intermediary levels
-
no intermediary levels
Pregunta 11
Pregunta
Conventional distribution channel is a distribution channel structure in which producers, wholesalers and retailers act as a unified system.
Respuesta
- True
- False
Pregunta 12
Pregunta
Horizontal marketing system is a channel consisting of oner or more independent producers, that seek to maximiser their own profits, even if it is at the expense of profits for the system as a whole.
Respuesta
- True
- False
Pregunta 13
Pregunta
Vertical marketing system (VMS) is a channel arrangement where two or more companies join together in order to follow a new marketing opportunity.
Respuesta
- True
- False
Pregunta 14
Pregunta
Corporate VMS: a vertical marketing system that combines back-to-back stages of production under single ownership- yet the channel leadership is established through common ownership
Respuesta
- True
- False
Pregunta 15
Pregunta
Contractual VMS: independent firms at different levels of production and distribution join together though contracts.
Respuesta
- True
- False
Pregunta 16
Pregunta
Administered VMS: system that coordinates successive stages of production through the size and power of one of the parties (e.g. Walmart)
Respuesta
- True
- False
Pregunta 17
Pregunta
Multichannel Distribution System is a system in which a single firm sets up two or more marketing channels to reach one or more stroker segments.
Respuesta
- True
- False
Pregunta 18
Pregunta
Channel design decisions are evaluated by factors like customer needs, channel objectives and identifying major channel alternatives.
Respuesta
- True
- False
Pregunta 19
Pregunta
Major channel alternatives are price and color of a product.
Respuesta
- True
- False
Pregunta 20
Pregunta
Number of Intermediaries are
Respuesta
-
Intensive distribution, Exclusive distribution, Selective distribution
-
Intensive creations, Exclusive creations, Selective creations
-
Intensive positioning, Exclusive positioning, Selective positioning
Pregunta 21
Pregunta
Selective distribution: giving the product to only a limited number of dealers.
Respuesta
- True
- False
Pregunta 22
Pregunta
Channel Management Decisions include
Respuesta
-
Selecting, managing, motivating channel members and evaluating their performance
-
Searching, finding, analyzing and evaluating research
Pregunta 23
Pregunta
Marketing logistics: managing upstream and downstream value-added flows of good among the suppliers, company, resellers and final consumers.
Respuesta
- True
- False
Pregunta 24
Pregunta
Supply chain management: managing upstream and downstream value-added flows of good among the suppliers, company, resellers and final consumers.
Respuesta
- True
- False
Pregunta 25
Pregunta
Retailing includes all activities that are involved in selling goods or services for personal, nonbusiness use.
Respuesta
- True
- False
Pregunta 26
Pregunta
Retailer's are businesses whose sale come primarily from retailing
Respuesta
- True
- False
Pregunta 27
Pregunta
There are different types of retailers.
Respuesta
- True
- False
Pregunta 28
Pregunta
having self-service (e.g. self checkout) vs. full-service retailers is part of the criteria of the Amount of service
Respuesta
- True
- False
Pregunta 29
Pregunta
Possible examples for the Product line are speciality stores, departments stores and supermarkets.
Respuesta
- True
- False
Pregunta 30
Pregunta
Possible examples for Relative prices are franchise and voluntary chains
Respuesta
- True
- False
Pregunta 31
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Possible examples for Organization would be discount stores and outlets
Respuesta
- True
- False
Pregunta 32
Pregunta
Pop-up Stores are a trend in retailing.
Respuesta
- True
- False
Pregunta 33
Pregunta
Wholesaling: All activities included in selling goods and services.
Respuesta
- True
- False
Pregunta 34
Pregunta
Wholesalers are primarily engaged in wholesaling activities.
Respuesta
- True
- False
Pregunta 35
Pregunta
Wholesalers buy mostly from retailers and sell to producers.
Respuesta
- True
- False
Pregunta 36
Pregunta
Many of the nation's largest and most important wholesalers are largely unknown to final customers.
Respuesta
- True
- False
Pregunta 37
Pregunta
Merchant wholesalers are independently owned but take title of the merchandise that it handles
Respuesta
- True
- False
Pregunta 38
Pregunta
A Broker is a wholesaler that does not take title to goods and brings buyers and sellers together as well as assets in negotiating.
Respuesta
- True
- False
Pregunta 39
Pregunta
An Agent is a wholesaler that checks if the goods are treated correctly.
Respuesta
- True
- False
Pregunta 40
Pregunta
Promotion Mix can also be called Marketing Communication Mix
Respuesta
- True
- False
Pregunta 41
Pregunta
"The specific blend of promotion tools that the company uses to persuasively communicate customer value and build customer relationships."
Respuesta
-
Promotion Mix
-
Vertical Marketing System
-
Moneyshark agencies
Pregunta 42
Pregunta
Five Major Promotion tools are advertising, sales promotion, personal selling and public relations
Respuesta
- True
- False
Pregunta 43
Pregunta
MC stands for
Respuesta
-
Marketing communication
-
Master Classes
-
My culture
Pregunta 44
Pregunta
Recent developments have been that the customers are better informed and empowered and a shift in both traditional and mass media has been prominent.
Respuesta
- True
- False
Pregunta 45
Pregunta
IMC stands for
Respuesta
-
Integrated Marketing Communications
-
Integrated Main Courses
-
Intersting Marketing Classes
Pregunta 46
Pregunta
Promotion mix strategies include the Push as well as the pull strategy.
Respuesta
- True
- False
Pregunta 47
Pregunta
The push strategy "pushes" the product on to the customer.
Respuesta
- True
- False
Pregunta 48
Pregunta
The pull strategy waits for the demands of the customers as a marketing activity
Respuesta
- True
- False
Pregunta 49
Pregunta
The affordable method is per se the most expensive
Respuesta
- True
- False
Pregunta 50
Pregunta
Competitive-parity method sets the promotion budget at a certain percentage.
Respuesta
- True
- False
Pregunta 51
Pregunta
Percentage-of-sale method sets the promotion budget to match the competitors outlays.
Respuesta
- True
- False
Pregunta 52
Pregunta
Objective-and-task develops the promotion budget with 3 steps
Respuesta
- True
- False
Pregunta 53
Pregunta
The message strategy sets the notion for the message execution. It is the "big idea" that will make the advertisement especially memorable.
Respuesta
- True
- False
Pregunta 54
Pregunta
The message execution focusses on the approach, style, tone, and format used for executing the advertised message.
Respuesta
- True
- False
Pregunta 55
Pregunta
Strong impact comes with less control.
Respuesta
- True
- False
Pregunta 56
Pregunta
Building public relations are more expensive than advertising.
Respuesta
- True
- False
Pregunta 57
Pregunta
a salesperson is an individual that represents the company
Respuesta
- True
- False
Pregunta 58
Pregunta
salesforce links the company with its customers.
Respuesta
- True
- False
Pregunta 59
Pregunta
Consumer promotions boost short-term buying and involvement. They can also enhance long-term customer relationships.
Respuesta
- True
- False
Pregunta 60
Pregunta
Trade promotions objective is it to persuade resellers to carry their product.
Respuesta
- True
- False
Pregunta 61
Pregunta
Disadvantages of social media are
Respuesta
-
Targeted and personal
-
Immediate and timely
-
Cost effective
-
Engagement and social sharing capabilities
-
User involved/controlled, campaigns can backfire
-
Companies sill learn how tu use it
-
Results are hard to measure
Pregunta 62
Pregunta
Advantages of social media marketing
Respuesta
-
Targeted and personal
-
Immediate and timely
-
Cost effective
-
engagement and social sharing capabilities
-
User involved/controlled, campaigns can backfire
-
Companies still learn how tu use it
-
Results are hard to measure
Pregunta 63
Pregunta
public policy issues in direct and digital marketing are irritation, unfairness, deception and fraud as well as a invasion of consumer privacy
Respuesta
- True
- False
Pregunta 64
Pregunta
REVIEW QUESTIONS (1):
A distribution channel structure in which producers, wholesalers and retailers act as a unified system is called a vertical marketing system.
Respuesta
- True
- False
Pregunta 65
Pregunta
REVIEW QUESTIONS (2):
Retailing refers to all the activities involved in selling goods or services directly to final consumers for their personal, nonbusiness use.
Respuesta
- True
- False
Pregunta 66
Pregunta
REVIEW QUESTIONS (3):
Advertising refers to a short-term incentives to encourage the purchase or sale of a product or service.
Respuesta
- True
- False
Pregunta 67
Pregunta
REVIEW QUESTIONS (3):
The affordable method in advertising budget setting refers to setting the budget in a way that it matches competitors outlays.
Respuesta
- True
- False
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