19620644
Descripción
Test por Juliet Akindayini, actualizado hace 11 días
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Creado por Juliet Akindayini
hace alrededor de 5 años
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Pregunta 1
Pregunta
What term is used to describe a relatively small segment of the audience or market with specific interests and tastes?
Respuesta
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Crossover
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Niche
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Mass
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Primary
Pregunta 2
Pregunta
How many types of potential readings does Hall argue audiences can have?
Respuesta
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4
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5
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2
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3
Pregunta 3
Pregunta
According to Young and Rubicam 4 Cs theory, which psychographic category demonstrates the following traits and characteristics – anti-materialistic, intellectual, socially aware and seeks enlightenment?
Respuesta
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The Explorer
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The Aspirer
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The Reformer
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The Resigned
Pregunta 4
Pregunta
What socio-economic group is being described ‘middle management such as teachers, creatives (graphic designers)?
Respuesta
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C1
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D
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C2
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B
Pregunta 5
Pregunta
What term from Reception theory is the statement below describing? The production of the message where the sender uses verbal (e.g. words, signs, images, video) and non-verbal (e.g. body language, hand gestures, face expressions) symbols.
Respuesta
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Encoding
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Decoding
Pregunta 6
Pregunta
Which Uses and Gratification need is being described in the definition below? Audiences can recognise a person or product, role models that reflect similar values to themselves and mimic or copy some of their characteristics.
Respuesta
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Personal relationship/social integration
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Personal identity
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Information and surveillance
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Entertainment and diversion
Pregunta 7
Pregunta
According to Cultivation Theory, the media largely communicates the dominate ideology.
Respuesta
- True
- False
Pregunta 8
Pregunta
What is the name of classification method used to group consumers according to their age, sex, income, profession?
Respuesta
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Psychographics
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Four Cs
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Vals
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Demographics
Pregunta 9
Pregunta
What theorist developed the mean world syndrome idea?
Respuesta
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Blumer and Katz
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Hall
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Gerbner
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Clay Shirky
Pregunta 10
Pregunta
In terms of the demographic of an audience, which one is the odd one out?
Respuesta
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Social Climber
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Gender
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Religion
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Age
Pregunta 11
Pregunta
Which theories argue that audiences are active?
Respuesta
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Reception theory and Uses and Gratification
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Hypodermic Needle Theory and Cultivation theory
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Cultivation theory and Reception theory
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Cultivation theory and Uses and Gratification
Pregunta 12
Pregunta
What term is being described in the definition below? They get information from a media source and then pass the information, along with their interpretation, to the mass audience.
Respuesta
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Personal relationship
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Magic bullet theory
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Mean world syndrome
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Opinions leaders
Pregunta 13
Pregunta
Which theory states media producers encode messages and that are decoded by audiences?
Respuesta
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Two Step Flow Theory
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Cultivation Theory
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Uses and Gratification
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Reception Theory
Pregunta 14
Pregunta
Which of the following is not part of Young and Rubicam’s Four Cs?
Respuesta
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Reformers
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Innovator
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Resigned
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Mainstreamer
Pregunta 15
Pregunta
What does the S in GEARS stand for?
Respuesta
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Sexuality
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Social group
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Social-economic
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Status
Pregunta 16
Pregunta
What types of audiences are associated with the hypodermic needle theory view?
Respuesta
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Passive
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Active
Pregunta 17
Pregunta
According to Cultivation Theory, what impact of the media on audience is?
Respuesta
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Immediate
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Incremental and over a long period of time
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Minimal
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Pervasive and immediate
Pregunta 18
Pregunta
What theory asserts that media and information injects their message directly to their audiences?
Respuesta
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The Hypodermic Needle Theory
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The Two-Step Flow Theory
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Uses and Gratification
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Cultivation theory
Pregunta 19
Pregunta
Uses and Gratifications Theory: Which of the below answers matches this explanation of a pleasure the audience get from the Media - "Audience uses the media as a substitute for relationships/social interaction"
Respuesta
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Personal identity
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Entertainment
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Information
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Personal relationship
Pregunta 20
Pregunta
According to Hall, what type of reading is when the reader fully shares the text’s code accepts and reproduces the message encoded by the producer?
Respuesta
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Oppositional
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Preferred
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Negotiated
Pregunta 21
Pregunta
Which is the odd one out?
Respuesta
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Preferred reading
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Hegemonic reading
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Prominent reading
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Dominant reading
Pregunta 22
Pregunta
What does the R in GEARS stand for?
Respuesta
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Religion
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Region
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Race
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Age (Range)
Pregunta 23
Pregunta
According to Hall, what type of reading is when the audience partly shares the text’s code, broadly accepts the preferred reading but sometimes resist and modifies it in a way that reflects one’s own opinion, lived experiences and other opinions?
Respuesta
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Negotiated
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Oppositional
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Preferred
Pregunta 24
Pregunta
According to Young and Rubicam 4 Cs theory, which psychographic category are typically younger and materialistic who seek status?
Respuesta
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Suceeders
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Resigned
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Strugglers
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Aspirers
Pregunta 25
Pregunta
Which Uses and Gratification need is being described in the definition below? Audiences can recognise a person or product, role models that reflect similar values to themselves and mimic or copy some of their characteristics.
Respuesta
-
Personal relationship/social integration
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Information and surveillance
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Personal identity
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Entertainment and diversion
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