19767712
Descripción
Test por Juliet Akindayini, actualizado hace más de 1 año
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Creado por Juliet Akindayini
hace alrededor de 5 años
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Pregunta 1
Pregunta
Which is the odd one out?
Respuesta
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Prominent reading
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Preferred reading
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Hegemonic reading
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Dominant reading
Pregunta 2
Pregunta
According to Barthes’ semiotic, what is the third level of signification?
Respuesta
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Denotation
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Myth
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Connotation
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Ideology
Pregunta 3
Pregunta
What theory’s key argument about is similar to hook’s ideas about the representation of race?
Respuesta
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Reception theory
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Paul Gilroy
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Alvarado et al.
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Intersectionality
Pregunta 4
Pregunta
According to Tuchman, women in the media are symbolically annihilated in the following ways?
Respuesta
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Omission, trivialisation and condemnation
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Sexualised, objectification and stereotyped
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Undermined, oppressed and pigeonholed.
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Objectified, vilified and trivialised
Pregunta 5
Pregunta
Which theorist argued the following “stereotyping tends to occur where there are inequalities of power, as subordinate or excluded groups are constructed as different or ‘other’ (e.g. Through ethnocentrism)”?
Respuesta
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David Gauntlett
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Stuart Hall
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Paul Gilroy
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bell hooks
Pregunta 6
Pregunta
What is the combining of previously separated hardware into one device referred to?
Respuesta
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Proliferation of technology
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Digital technology
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Technological convergence
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Cross-media convergence
Pregunta 7
Pregunta
Who argued the following that “media concentration generally limits or inhibits variety, creativity and quality”?
Respuesta
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Curran and Seaton
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David Hesmondhalgh
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Henry Jenkins
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Livingstone and Lunt
Pregunta 8
Pregunta
Which theorist is associated with the term ‘happy housewife heroine’?
Respuesta
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Simone de Beauvoir
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Laura Mulvey
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Gaye Tuchman
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Betty Friedan
Pregunta 9
Pregunta
How many types of potential readings does Hall argue audiences can have?
Respuesta
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4
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2
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3
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5
Pregunta 10
Pregunta
What theorist developed the mean world syndrome idea?
Respuesta
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Bandura
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Gerbner
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Blumer and Katz
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Clay Shirky
Pregunta 11
Pregunta
According to Young and Rubicam 4 Cs theory, which psychographic category demonstrates the following traits and characteristics – anti-materialistic, intellectual, socially aware and seeks enlightenment?
Respuesta
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The Explorer
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The Aspirer
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The Resigned
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The Reformer
Pregunta 12
Pregunta
Which is the odd one out?
Respuesta
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Princess
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Sidekick
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Donor
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Hero
Pregunta 13
Pregunta
What does context mean?
Respuesta
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The situation and circumstances within which something is created.
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Time and place
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Ways of thinking and producing meaning
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Interpreting and understanding historical and social practices
Pregunta 14
Pregunta
Which of the following is not part of Alvarado et al’s theory of racial stereotypes
Respuesta
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Entertainer
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Pitied
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Dangerous
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Exotic
Pregunta 15
Pregunta
What term is used to describe the following “Where a media conglomerate is made up of different companies that produce and sell similar products”?
Respuesta
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Horizontal integration
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Vertical integration
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Transnational company
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Cross-media promotion
Pregunta 16
Pregunta
What style is associated with the following terms – pastiche, hybridity, intertextuality, and hyperreality?
Respuesta
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Postmodernism
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Surrealism
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Realism
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Modern
Pregunta 17
Pregunta
Which theorist explores the idea of repetition and difference in media text?
Respuesta
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Neale
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Todorov
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Propp
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Baudrillard
Pregunta 18
Pregunta
What is the name of the newspaper convention that is in a smaller typeface, above or below the headline that explains more about the story?
Respuesta
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Standalone
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Caption
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Standfirst
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Strapline
Pregunta 19
Pregunta
According to Goodwin, how many features do music videos demonstrate?
Respuesta
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4
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6
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7
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5
Pregunta 20
Pregunta
What term is used to describe “ordinary people deciding that they want to create media”?
Respuesta
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Citizen journalism
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We media
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Active audiences
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Amateur
Pregunta 21
Pregunta
Who argued that “gender is constructed through discourse, and that its meaning varies according to cultural and historical context”?
Respuesta
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Butler
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hooks
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van Zoonen
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Mulvey
Pregunta 22
Pregunta
Which one is the odd one out?
Respuesta
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The rise of convergent media technologies and transformations in the production, distribution, and marketing of digital media, have placed traditional approaches to media regulation at risk
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Cultural industry companies try to minimise risk and maximise audiences through vertical and horizontal integration
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The radical potential of the internet has been contained to some extent by its partial incorporation into a large, profit-orientated set of cultural industries
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Largest companies or conglomerates now operate across a number of different cultural industries
Pregunta 23
Pregunta
What stage of the value chain is exhibition?
Respuesta
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Fourth
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Second
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Third
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First
Pregunta 24
Pregunta
Which of the following is not an act of fandom?
Respuesta
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Cosplay
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Reaction video
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Online forum
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Consuming media products
Pregunta 25
Pregunta
Which of the following terms is not a postmodern stylistic feature?
Respuesta
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Hyperreality
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Pastiche
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Hybridity
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intertextuality
Pregunta 26
Pregunta
The use of various visual codes and technical codes to 'fix' a particular meaning.
Respuesta
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Caption
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Anchorage
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Ideology
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Hook
Pregunta 27
Pregunta
What term refers to the rules and legal guidelines an industry has to follow when making media products.
Respuesta
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Regulation
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Classification
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BBFC
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Censorship
Pregunta 28
Pregunta
What do the theories The Male Gaze, Goodwin’s Music Video idea and panopticon have in common?
Respuesta
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Explores the impact of postmodernist traits
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Explores voyeurism
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Explores the representation of women
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Explores the role of media producers
Pregunta 29
Pregunta
How many waves of feminism are there?
Respuesta
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2
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5
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6
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3
Pregunta 30
Pregunta
Which of the following is not one of Barthes’ narrative codes?
Respuesta
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Symbolism Code
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Action Code
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Hermeneutic code
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Referential code
Pregunta 31
Pregunta
Which of the following is not the role of a distributor?
Respuesta
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Producing the print/copy of media product
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Submit media product for classification
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Creating the app
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Marketing
Pregunta 32
Pregunta
What is Large format newspaper, typically targeted at more affluent, middle-class audiences called?
Respuesta
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Broadsheet
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Mid-market
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Tabloid
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Berliner
Pregunta 33
Pregunta
What term is used to describe “A universal type or model of character that is found in many different texts”?
Respuesta
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Archetype
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Cliché
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Stereotype
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Typecast
Pregunta 34
Pregunta
Who theory argues that audiences acquire attitudes, emotional responses and new styles of conduct through modeling?
Respuesta
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Hypothermic Needle Theory
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Cultivation theory
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Media Effects
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Two-step flow
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