Pregunta 1
Pregunta
The Next-Best-Action recommendation for a customer is re-evaluated when _______________. (Choose Three)
Respuesta
-
the service representative completes a task
-
the service representative is in the middle of completing a task
-
the marketer retires an offer
-
a customer responds to an offer
-
a customer changes the call context
Pregunta 2
Pregunta
In a call-center application, which receives Next-Best-Actions from Pega Customer Decision Hub, the Customer Service Representative (CSR) is _______________. (Choose One)
Respuesta
-
forced to follow a strict path of recommended steps, which he/she cannot deviate from
-
expected to improvise based on some basic customer information displayed on screen
-
always expected to sell a product or service irrespective of the customer's call intent
-
guided on the next important conversation to have with the customer
Pregunta 3
Pregunta
What type of information is used by the Customer Decision Hub™ to determine the Next-Best-Action recommendations? (Choose Two)
Pregunta 4
Pregunta
Which two conditions must be met for the Customer Decision Hub to consider an offer for a customer? (Choose Two)
Respuesta
-
The offer is a service message.
-
The offer belongs to the top most action defined in the Next-Best-Action decision hierarchy.
-
The 'Active' offer attribute is set.
-
The offer belongs to the first relevant action in the Next-Best-Action decision hierarchy.
Pregunta 5
Pregunta
Which of the following business requirements should be implemented using the Filter component?
Respuesta
-
Select a proposition with the highest profit
-
Calculate profit for each proposition
-
Select propositions with a profit higher than $60
-
Select a proposition with the lowest profit
Pregunta 6
Pregunta
In the Filter component, which condition should you use to remove anyone who is 18 or over?
Respuesta
-
.Age < 18
-
Primary.Age < 18
-
RemoveOver18.Age < 18
-
.Age >= 18
Pregunta 7
Pregunta
What can you do to access a proposition's Interaction History?
Respuesta
-
Use a Data Import component to import the Interaction History
-
Nothing, the Interaction History is always available
-
Enable the Interaction History strategy porperty
-
Use the Interaction History component
Pregunta 8
Pregunta
Whats is the purpose of the Interaction History component?
Respuesta
-
To determine which propositions are available for selection
-
To determine if a proposition has been offered before
-
To verify if the customer is eligible for an offer
-
Retrieve proposition properties.
Pregunta 9
Pregunta
The output of a scorecard model is either Accepted or Rejected. You want to make an offer to any customer who has been accepted. Which expression should you use in the Filter component?
Respuesta
-
CalculateCreditScore.pxSegment = "Accepted"
-
You cannot, the components are not connected
-
CalculateCreditScore.Output= "Accepted"
-
.pxSegment = "Accepted"
Pregunta 10
Pregunta
U+Bank uses a scorecard to calculate customer credit score. Your marketing department wants to include the exact credit score in their communication with customers. How can you do this?
Respuesta
-
The pxSegment property contains the credit score calculated by the scorecard.
-
The credit score is always available to a strategy.
-
Not possible, the scorecard does not return the credit score value.
-
You need to enable score mapping when configuring the scorecard component
Pregunta 11
Pregunta
You want to use the output of a Scorecard Model component in a strategy. How can you identify which results are output by the component?
Respuesta
-
Examine the values of the pxSegment property
-
Examine the scorecard model in the results tab
-
The output of the scorecard model is always Accept or Reject
-
Examine expression in the filter component
Pregunta 12
Pregunta
Which decision component do you use to import all records from an embedded ‘Page List’ into the strategy?
Respuesta
-
Decision Data
-
Set Property
-
Data Join
-
Data Import
Pregunta 13
Pregunta
The ‘Properties mapping’ tab in a Data Join component is used to ____________ (Choose Two)
Respuesta
-
Set default value for a property for all records.
-
Set value of a property for records that are not joined.
-
Copy property values from the joined component to source component.
-
Set value of a property for successfully joined records.
Pregunta 14
Pregunta
MyCo, a mobile company, has purchased Pega Customer Decision Hub. What are the three real-time channels that MyCo can use to distribute the Next-Best-Actions? (Choose Three)
Respuesta
-
Contact Center
-
Facebook
-
Newspaper
-
LinkedIn
-
Television
Pregunta 15
Pregunta
Through analysis of customers lifecycles, Next-Best-Action _______________.
Respuesta
-
identifies global sales targets
-
anticipates retention issues
-
provides fulfillment services
-
provides future sales reports
Pregunta 16
Pregunta
Which business objective is best suited for the Next-Best-Action approach?
Respuesta
-
Change management
-
Productivity
-
Employee satisfaction
-
Growth
Pregunta 17
Pregunta
A company wants to optimize the value of its customers using Pega Decision Hub. Through analysis of customer lifecycles, Next-Best-Action can _____________________________.
Respuesta
-
report on the interaction history
-
identify manufacturing defects
-
upsell offers to customers
-
determine the root cause of the customer issue
Pregunta 18
Pregunta
In a decision strategy, to use a customer property in an expression, you _______________.
Respuesta
-
define Customer page in Pages and Classes
-
prefix the property with the keyword Customer
-
define the property as a strategy property
-
use the property as defined without any prefix
Pregunta 19
Pregunta
Enrichment decision components provide the ability to ______________________.
Respuesta
-
filter propositions based on priority and relevance
-
set customer properties
-
set a text value to a strategy property
-
enrich decision strategy with comments
Pregunta 20
Pregunta
In a Prioritization component, the top proposition can be determined based on the value of _______________.
Pregunta 21
Pregunta
What does a dotted line from a Group By component to a Filter component mean?
Respuesta
-
Information from the Group By component is copied over to the Filter component.
-
There is a one-to-one relationship between the Group By and the Filter components.
-
The Filter component references a property from Group By component.
-
Evaluate the Filter component first to evaluate the Group By component.
Pregunta 22
Pregunta
As a Strategy Designer, you do not want to offer the same propositions you offered in the last week to your customers.
What do you use in the decision strategy to implement this requirement?
Pregunta 23
Pregunta
As a Strategy Designer, you are configuring a decision strategy to offer a special credit card to customers. The rule is that only the customers who accepted the platinum card offer are eligible for the new special card.
You decide to use the Interaction History decision component to ________________.
Respuesta
-
verify if a customer is eligible for the special card
-
retrieve all properties of the special card
-
determine which customers have accepted the platinum card
-
capture the customers who accept the new special card
Pregunta 24
Pregunta
MyCo, a mobile company, wants you to calculate the total revenue of three new propositions offered in the first quarter.
What do you configure to compute the total revenue?
Respuesta
-
three Set property components
-
three Group By components
-
one Set property component
-
one Group By component
Pregunta 25
Pregunta
U+ Bank has introduced a new credit card: Gold. After launching the new product, you run a baseline and a simulation run to check the impact of the change.
In the delta mode of the Visual Business Director, you can see _______________.
Respuesta
-
a green shape for the Gold card
-
the volume of the existing cards
-
the date of the Gold card launch
-
the volume difference between the Gold card and existing cards
Pregunta 26
Pregunta
As a Strategy Designer, you make a change to the decision strategy to implement a new prioritization rule.
Once you modify the strategy, which property is automatically recomputed for each proposition?
Respuesta
-
Relevancy
-
Priority
-
Rank
-
Propensity
Pregunta 27
Pregunta
You have been asked to configure a decision startegy that chooses between a sales and a service proposition based on the predicted customer behavior.
Which decision component do you add to the strategy to implement this requirement?
Respuesta
-
Data Join
-
Set Property
-
Switch
-
Filter
Pregunta 28
Pregunta
MyCo, a mobile company, uses a scorecard rule in a decision strategy to compute the postpaid credit limit for a customer. MyCo updated their scorecard to include a new property in the calculation: customer annual income.
As a Startegy Designer, what changes do you need to make in the decision startegy for the updated scorecard to take effect?
Respuesta
-
Add a Set-Property component to set the annual customer income.
-
Configure a new proposition filter in the strategy to filter on the annual customer income.
-
No change required.
-
Remap the <Customer.annual customer income> property in the decision strategy.
Pregunta 29
Pregunta
As a Strategy Designer, you configure a decision strategy to include a new product. However, you do not want to offer the same product to customers who already own it.
You configure a ___________________ and a Data Join component to utilize Product Holding data in the decision strategy.
Respuesta
-
Customer Import
-
Data Import
-
Proposition Import
-
Product Import
Pregunta 30
Pregunta
U+ Bank has introduced a new credit card for which no historical customer behavior is known. U+ wants to offer this credit card on the customer personalized web portal. Given the scenario, which is the rule type you must use?
Respuesta
-
Adaptive Model
-
When rule
-
Predictive Model
-
Decision table
Pregunta 31
Pregunta
What is the difference between predictive and adaptive analytics?
Respuesta
-
Predictive models predict customer behavior.
-
Predictive models can predict a continuous value.
-
Predictive models have evidence.
-
Adaptive models use customer data as predictors.
Pregunta 32
Pregunta
When building a predictive model, the data fields best suited to determining the desired outcome are called ____________________.
Respuesta
-
predictors
-
outcome fields
-
value fields
-
benchmarks
Pregunta 33
Pregunta
An Adaptive Model instance is created when you __________________________.
Respuesta
-
import an Adaptive Model definition rule
-
create an Adaptive Model rule
-
configure an Adaptive Model decision component
-
execute the strategy that contains the Adaptive Model component
Pregunta 34
Pregunta
To implement proactive retention, you use a ________________________ decision component.
Respuesta
-
Predictive Model
-
Prioritize
-
Churn Model
-
Retention Model
Pregunta 35
Pregunta
MyCo, a mobile company, has introduced new phones on their website. No historical information is available, so the company decides to create adaptive models for each of the phones. As a Strategy Designer, you want to know the adatpive model performances in various channels. The "Models Overview" page shows you that the Galaxy phone has poor performance.
You want to investigate the root cause of the issue further. Which task is appropriate for you to perform next?
Respuesta
-
Execute a baseline run in Visual Business Director and check when the performance dropped.
-
Open the predictors summary report to inspect the use of predictors across all channels.
-
Open the Predictors Overview report for the model and examine active and inactive predictors.
-
In the InteractionHistory report, check when the performance dropped.
Pregunta 36
Pregunta
The Predictive Model Markup Language (PMML) is a ____________________________.
Respuesta
-
collection of terminologies used in predictive analytics
-
means to share predictive models across applications
-
Pega proprietary format to store predictive models
-
language to display Predictive Model results in XML format
Pregunta 37
Pregunta
A company wants to capture the sentiment of relevant Twitter messages that allow its customer service representatives to concentrate only on the negatives ones.
Sentiment refers to the general attitude of the author towards a subject and can be _______________.
Respuesta
-
Negative
-
Defensive
-
Offensive
-
Absent
Pregunta 38
Pregunta
You are a Decisioning Consultant on an AI-powered one-to-one customer engagement implementation project. You are asked to design the Next-Best-Action prioritization expression that balances customer needs with business objectives.
What factor do you consider in the prioritization expression?
Pregunta 39
Pregunta
As a Strategy Designer for MyCo, you create new propositions to market new phones on the company website by using a banner.
What do you use to define the characteristics of a proposition?
Respuesta
-
Plain text
-
Banner images
-
Offer details
-
Properties
Pregunta 40
Pregunta
MyCo, a mobile company, has launched a new phone offer for all high-value customers. As a Strategy Designer, you need to create propositions that involve the full customer lifecycle: marketing, sales, and service.
Which two valid propositions do you create for the customers? (Choose Two)
Respuesta
-
Free mobile data
-
Phone number
-
Broken screen
-
Phone delivery status
Pregunta 41
Pregunta
MyCo, a mobile company, has recently started using Pega Marketing, powered by Pega Customer Decision Hub, to display an offer to its customers on the MyCo website. The company wants to ensure that Nokia phones are offered to high school students and iPhone to graduate students.
As a Strategy Designer, what do you configure in the Next-Best-Action designer to implement this requirement?
Respuesta
-
Compatibility rules
-
Relevancy rules
-
Predictive model
-
Eligibility rules
Pregunta 42
Pregunta
Results of two simulations can be compared using the ______________.
Pregunta 43
Pregunta
Which of the following is a dimension in Visual Business Director?
Respuesta
-
Revenue
-
Channel
-
Volume
-
Intent
Pregunta 44
Pregunta
Which is a Key Performance Indicator?
Respuesta
-
Action
-
Outcome
-
Volume
-
Channel
Pregunta 45
Pregunta
Visual Business Director can be used to _____________.
Respuesta
-
inspect interactions of a single customer
-
compare two datasets
-
predict customer behavior
-
import and inspect and external dataset
Pregunta 46
Pregunta
Which metric is used in the Proposition Distribution report?
Respuesta
-
Accept rate
-
Volume
-
Target budget
-
Total revenue
Pregunta 47
Pregunta
To build a predictive model, use ____________.
Respuesta
-
Pega Customer Service
-
Pega Marketing
-
Pega Decision Management
-
Pega Platform
Pregunta 48
Pregunta
Next-Best-Action maximizes the customer lifetime value by _____________.
Respuesta
-
using consistency rules in the Next-Best-Action decision strategy
-
building Next-Best-Action on top of each other across every interaction
-
monitoring the customer interactions in all channels
-
using arbitration metrics in the Next-Best-Action decision strategy
Pregunta 49
Pregunta
The implementation of Next-Best-Action must involve ______________.
Respuesta
-
building a product catalog
-
defining business issue and group hierarchy
-
inclusion of third party predictive models
-
defining a prioritization formula based on marketing weight
Pregunta 50
Pregunta
What is the key characteristic that Next-Best-Action must consider to satisfy customer needs?
Respuesta
-
Services
-
Consistency
-
Mobility
-
Sociability
Pregunta 51
Pregunta
Which business issue is the least suitable for Next-Best-Action?
Respuesta
-
Collections
-
Retention
-
Service
-
Accounting
Pregunta 52
Pregunta
Business rules that determine if a customer is eligible for a particular proposition are also known as ___________.
Respuesta
-
Contact rules
-
Hard rules
-
Soft rules
-
Marketing rules
Pregunta 53
Pregunta
One of the flow shapes which allows seamless integration of Pega Decision Management with Pega Business Process Management is ____________.
Respuesta
-
Subprocess
-
Run Data Flow
-
Utility
-
Decision
Pregunta 54
Pregunta
To which types of decisions can Decision Management be applied?
Respuesta
-
Determining the cause of a customer’s problem
-
Determining why response rates for a campaign in one region are below average
-
Determining which banner to show on a web site to increase click rate
-
Determining how to optimize the product portfolio to increase market share
Pregunta 55
Pregunta
Which decision component is used to arbitrate between propositions?
Respuesta
-
Prioritize
-
Adjudication
-
Arbitration
-
Decision Table
Pregunta 56
Pregunta
In a prioritization expression, to balance the customer needs and business objectives you adjust ____________.
Pregunta 57
Pregunta
The Next-Best-Action strategies must be _____________.
Respuesta
-
secured and modified only by IT
-
simple and straight forward
-
easy to be changed by the business
-
complex and forensically calculated
Pregunta 58
Pregunta
Which decision component is used to implement hard rules?
Respuesta
-
Prioritize
-
Adaptive Model
-
Decision Table
-
Eligibility
Pregunta 59
Pregunta
The Predictive Model Markup Language (PMML) allows for predictive models to ___________.
Pregunta 60
Pregunta
When compared to a Predictive Model, an Adaptive Model is different as it ___________.
Respuesta
-
can use strategy properties as predictors
-
considers both symbolic and numeric predictors
-
learns from both positive and negative outcomes
-
uses predictor binning
Pregunta 61
Pregunta
What is the difference between predictive and adaptive analytics?
Respuesta
-
Predictive models can predict a continuous value.
-
Predictive models predict customer behavior.
-
Adaptive models use the customer data as predictors.
-
Predictive models have evidence.
Pregunta 62
Pregunta
The likelihood that a proposition will be accepted by the customer is stored in the strategy property called _______________.
Respuesta
-
pyPropensity
-
pyLikelihood
-
pyProbability
-
pyBehavior
Pregunta 63
Pregunta
Two results of an adaptive model are ____________.
Pregunta 64
Pregunta
Predictive Analytics is a ______________.
Respuesta
-
real time predictive dashboard
-
method of visualizing our data
-
science concerned with finding repeatable patterns in data
-
query, reporting and a search tool
Pregunta 65
Pregunta
The mapping of the input fields of a third-party predictive model is done in the ______________.
Respuesta
-
Predictive Model decision component
-
Predictive Model rule
-
Predictive Analytics Director portal
-
Customer class definition
Pregunta 66
Pregunta
What format is used to express PMML?
Respuesta
-
HTML
-
SQL
-
CSVD, XML
-
XML-Based
Pregunta 67
Pregunta
The performance of an Adaptive Model that has not collected any evidence is ____________.
Pregunta 68
Pregunta
Which of the following is a good candidate for a predictor in a Scoring Model?
Pregunta 69
Pregunta
What is Predictive Model Markup Language (PMML)?
Respuesta
-
An Industry standard language used to represent predictive models
-
Pega’s own language used to represent predictive models
-
A mathematics based language used to represent predictive models
-
An XML-Based language used to represent predictive models
Pregunta 70
Pregunta
When configuring an Adaptive Model, the property type Integer is automatically translated to which predictor type?
Respuesta
-
Symbolic
-
Numeric
-
Alphanumeric
-
Number
Pregunta 71
Pregunta
Pega Adaptive Models ____________.
Respuesta
-
involve a significant human effort to develop
-
require historical data
-
learn about customer behavior in real time
-
can only be used in inbound channels
Pregunta 72
Pregunta
Which value is output by an Adaptive Model?
Respuesta
-
Score
-
Performance
-
Behavior
-
Lift
Pregunta 73
Pregunta
The Adaptive Model output that is automatically mapped to a strategy property is _____________.
Respuesta
-
performance
-
propensity
-
evidence
-
score
Pregunta 74
Pregunta
When building a predictive model, the use of testing and validation samples ______________.
Respuesta
-
increases the accuracy of models
-
enables model validation in strategies
-
is mandatory for segmentation
-
validates the quality of input data
Pregunta 75
Pregunta
The Adaptive Model instance is created when you ___________.
Respuesta
-
execute the strategy containing the Adaptive Model component
-
create an Adaptive Model rule
-
configure an Adaptive Model decision component
-
import an Adaptive Model definition rule
Pregunta 76
Pregunta
What is the most accurate description of proactive retention? Proactive Retention _____________.
Respuesta
-
simplifies the process of retaining customers
-
enables business to respond to customers when they contact a call center
-
anticipates potential customer churn
-
enables the business to reduce the number of credit risk customers
Pregunta 77
Pregunta
Proactive retention is applicable when a customer is _____________.
Pregunta 78
Pregunta
The action a selling organization undertakes to reduce customer defections is also known as _____________.
Respuesta
-
marketing
-
upselling
-
cross-selling
-
retention
Pregunta 79
Pregunta
When building a predictive model, at what stage do you compare the performance of predictive models?
Respuesta
-
Model Develipment stage
-
Model Analysis stage
-
Model Export stage
-
Model Comparison stage
Pregunta 80
Pregunta
When building a predictive model, the Data Analysis stage is where you ____________.
Pregunta 81
Pregunta
In an Adaptive Model rule, what is a valid predictor data type?
Respuesta
-
Character
-
Symbolic
-
Boolean
-
String
Pregunta 82
Pregunta
In the delta view in Visual Business Director, what does the green colored shape indicate?
Respuesta
-
The Reference data is valid.
-
The Source data value is larger than the Reference data value.
-
The Source data is valid.
-
The Source data value is smaller than the Reference data value.
Pregunta 83
Pregunta
In Pega Decision Management, individual customer behavior is captured by:
Respuesta
-
Interaction history
-
Visual Business Director
-
Predictive models
-
Decision strategies
Pregunta 84
Pregunta
When configuring a Data Join component, the source of the join can be of which type?
Respuesta
-
Component
-
Strategy
-
Proposition
-
Property
Pregunta 85
Pregunta
The number of results returned by an Interaction History component can be narrowed down based on _____________.
Pregunta 86
Pregunta
To extend a Customer data model with Product Holdings data, we need a _____________.
Respuesta
-
Data Join
-
Data Import
-
Compose
-
Join
Pregunta 87
Pregunta
In a decision strategy, the Switch component can __________.
Respuesta
-
be used to test two strategies against each other
-
make references to Switch decision components in other strategies
-
be used to calculate the propensity
-
be used to arbitrate between two decision logic paths
Pregunta 88
Pregunta
In a decision strategy, the Adaptive Model decision component belongs to the ______________.
Pregunta 89
Pregunta
In Pega Customer Decision HubTM, the characteristics of a proposition are defined using ____________.
Respuesta
-
properties
-
banners
-
logos
-
plain text
Pregunta 90
Pregunta
The Prioritize component sorts offers in _____________.
Pregunta 91
Pregunta
If you would like to ensure that the strategy outputs at most one Proposition, the best component to achieve this is the ____________.
Pregunta 92
Pregunta
In a strategy defined in the “Retention” issue and the “X-Sell” group, you can import ___________.
Respuesta
-
all propositions from the system
-
propositions from “X-Sell” group
-
propositions from all groups under “Retention” issue
-
propositions from Sales issue
Pregunta 93
Pregunta
In a decision strategy, which decision component both filters relevant offers and prioritizes these offers?
Respuesta
-
Group By component
-
Switch component
-
Prioritize component
-
Filter component
Pregunta 94
Pregunta
When a customer is offered a proposition he has already accepted, this is because ___________.
Respuesta
-
the strategy uses interaction history to exclude previously accepted offers
-
the customer intent was captured incorrectly
-
the propositions are filtered based on eligibility
-
there is no filter for previously accepted offers in the strategy
Pregunta 95
Pregunta
What does a dotted line from a “Group By” component to a “Filter” component mean?
Respuesta
-
There is a one-to-one relationship between the “Group By” and the “Filter” components.
-
To evaluate the “Group By” component, the “Filter” component is evaluated first.
-
A property from the “Group By” is referenced by the “Filter” component.
-
Information from the “Group By” is copied over to the “Filter” component.
Pregunta 96
Pregunta
Aggregation components provide the ability to ____________.
Respuesta
-
make calculations based upon a list of propositions
-
set a text value to a strategy property
-
filter propositions based on priority and relevance
-
choose between propositions
Pregunta 97
Pregunta
The Prioritize component always outputs ____________.
Pregunta 98
Pregunta
What is a proposition in Pega Customer Decision HubTM?
Respuesta
-
Customer facing action
-
Treatment
-
Offers for sales, cross sell, or retention
-
Service or retention offer
Pregunta 99
Pregunta
To define the relationship between Customer and Product Usage, you must create the Product Usage property in the ____________.
Respuesta
-
Product class
-
Strategy Result class
-
Customer class
-
Product Usage class
Pregunta 100
Pregunta
To use Product Holdings information in your strategy, which of the following components do you use?
Respuesta
-
Data Import
-
Decision Parameters
-
Product Holdings
-
Property Set
Pregunta 101
Pregunta
Which component belongs to the “Business Rules” decision component category?
Respuesta
-
Contact policy
-
Financial calculation
-
Decision Table
-
Decision data
Pregunta 102
Pregunta
Which function is available when configuring the Group By component?
Respuesta
-
Multiply
-
True if Some
-
Divide
-
Average
Pregunta 103
Pregunta
When executing a decision strategy, the blue dotted line in a decision strategy means ____________.
Respuesta
-
data is referenced by the component the arrow points to
-
data is copied to the component the arrow points to
-
data is copied to the component the arrow originates from
-
data is referenced by the component the arrow originates from
Pregunta 104
Pregunta
What is the key component of a Next-Best-Action strategy?
Respuesta
-
Strategy
-
Work flow
-
Decision table
-
Predictive model
Pregunta 105
Pregunta
When implementing a Next-Best-Action project, which step is recommended to be taken first?
Pregunta 106
Pregunta
When balancing the customer need with the business objective, a possible business objective is ____________.
Respuesta
-
Social media
-
Consistent communication
-
Risk mitigation
-
Timeliness
Pregunta 107
Pregunta
When implementing Next-Best-Action, the Customer Lifetime Value Threshold is typically used to ____________.
Respuesta
-
prioritize high value propositions
-
prioritize customers
-
determine if the customer is eligible
-
calculate the customer’s lifetime value
Pregunta 108
Pregunta
What are the most important aspects taken into consideration when determining the Next-Best-Action?
Respuesta
-
Product discounts and business profitability
-
Network bandwidth and call duration
-
Market trends and customer satisfaction
-
Business objectives and customer needs
Pregunta 109
Pregunta
Pega’s ability to turn data into insight into action is known as:
Respuesta
-
business rules
-
adaptive analytics
-
big data
-
Next-Best-Action
Pregunta 110
Pregunta
Through analysis of customer lifecycles, Next-Best-Action ____________.
Respuesta
-
anticipates retention issues
-
provides future sales reports
-
provides fulfillment services
-
identifies global sales targets
Pregunta 111
Pregunta
From two churn models with the similar performance, we choose the one with the ____________.
Pregunta 112
Pregunta
Scoring Model allows you to differentiate between ____________.
Pregunta 113
Pregunta
The outcome of a scoring model indicates the likely ______________.
Respuesta
-
write-off value of an arrears case
-
claim value of a health insurance
-
period in which a spare part has to be replaced
-
response to an offer
Pregunta 114
Pregunta
Adaptive model predictors are selected from the ____________.
Respuesta
-
communication channel
-
similar propositions
-
customer profile
-
proposition profile
Pregunta 115
Pregunta
To predict if a customer is likely to churn you use a model of type _____________.
Respuesta
-
champion challenger
-
decision tree
-
switch
-
decision table
Pregunta 116
Pregunta
When building a predictive model, in which development step is the regression model created?
Respuesta
-
Model Export
-
Data Analysis
-
Model Analysis
-
Model Development
Pregunta 117
Pregunta
The result of a Predictive Model is stored in a property called _____________.
Respuesta
-
pyPrediction
-
pxResult
-
pyOutcomeD
-
pxSegment
Pregunta 118
Pregunta
What happens when you increase the performance threshold setting of an adaptive model rule?
Respuesta
-
The number of active predictors increases.
-
The number of active predictors may decrease.
-
The correlation threshold decreases.
-
The performance of the model is increased.
Pregunta 119
Pregunta
To create channel-specific Adaptive Model instances, you ____________.
Respuesta
-
do nothing; Adaptive Model instances are always channel specific
-
create channel specific Adaptive Model definition
-
set channel information in the strategy
-
set the channel option in the Adaptive Model component
Pregunta 120
Pregunta
For an Adaptive Model to react quickly to changes in customer behavior, the _____________.
Respuesta
-
performance threshold should be set to a low number
-
model must always evaluate all customer responses
-
strategy must include the calculation for smooth propensity
-
value of the memory setting should be set to a low number
Pregunta 121
Pregunta
What is the key difference between a predictive model and a human expert?
Respuesta
-
Predictive models always outperform human experts.
-
Humans are better at dealing with structured data and identifying patterns.
-
Predictive models are more capable of detecting patterns in historical data.
-
Humans make successful predictions on a large amount of data.
Pregunta 122
Pregunta
Which statement about predictive models is true?
Respuesta
-
You need past experience to create a predictive model.
-
They need unstructured big data.
-
They are always associated with a proposition.
-
They need to be specified in a data attribute.
Pregunta 123
Pregunta
Which decision component allows you to use a third-party Credit Risk Model 80% of the time and a Pega Credit Risk Model 20%?
Respuesta
-
Filter
-
Champion Challenger
-
Adaptive Model
-
Switch
Pregunta 124
Pregunta
Which decision component enables you to use a PMML model?
Respuesta
-
Predictive Model
-
PMML Model
-
Third-party Model
-
Adaptive Model
Pregunta 125
Pregunta
The point at which smooth propensity and actual propensity converge is when ___________.
Respuesta
-
actual evidence is greater than starting evidence
-
starting evidence is greater than actual evidence
-
starting propensity is greater than actual propensity
-
actual propensity is greater than starting propensity
Pregunta 126
Pregunta
One of the purposes of the Interaction History decision component is to _____________.
Respuesta
-
capture all interactions with the customer
-
verify is a customer is eligible for an offer
-
determine if a proposition has been offered before
-
retrieve all proposition properties
Pregunta 127
Pregunta
In a Set Property component, the Rank value is determined by ___________.
Respuesta
-
the default value of the Rank
-
the sequence in which it appears on the canvas
-
the data transform
-
the order in which the propositions are received
Pregunta 128
Pregunta
To implement an eligibility criteria you use a ____________.
Respuesta
-
Eligibility
-
Segment
-
Switch
-
Proposition Filter
Pregunta 129
Pregunta
To reference a customer property in a strategy, you need to prefix the property name with the keyword ____________.
Pregunta 130
Pregunta
Which category contains the Set Property component?
Respuesta
-
Arbitration category
-
Enrichment category
-
Data Import category
-
Business Rules category
Pregunta 131
Pregunta
In a decision strategy, to remove propositions based on the current month, you use a ____________.
Pregunta 132
Pregunta
What information has a 1-to-many relationship with a Customer?
Pregunta 133
Pregunta
In Pega Decision Management, a banner on a website can represent ____________.
Respuesta
-
dimension
-
strategy
-
channel
-
proposition
Pregunta 134
Pregunta
In the Next-Best-Action strategy, a Switch component can be used to switch ______________.
Respuesta
-
between two customers within the same household
-
between two different service propositions
-
between a high value and low value customer
-
off interaction history
Pregunta 135
Pregunta
In a Decisioning Strategy, which component is required to enable access to primary Customer properties?
Pregunta 136
Pregunta
In a Decisioning Strategy, which component is required to enable access to Product Holding properties?
Pregunta 137
Pregunta
To access a property from an unconnected component, you use the ___________.
Respuesta
-
customer-dot-property construct
-
property value
-
dot-property value directly
-
component name-dot-property construct
Pregunta 138
Pregunta
When a new component is added to the strategy canvas, its Rank value will be ______________.
Pregunta 139
Pregunta
To run a delta report in the Visual Business Director, a minimum of two ____________ are required.
Respuesta
-
data sources
-
propositions
-
input definitions
-
strategies
Pregunta 140
Pregunta
After launching a new product, the delta mode in Visual Business Director could show ________________.
Respuesta
-
the volume difference between the new product and the existing products
-
the date when the new product was introduced
-
the volume of the existing products
-
a green shape for the product added
Pregunta 141
Pregunta
Visual Business Director allows you to perform:
Respuesta
-
What-if analysis
-
Naive Bayesian analysis
-
Predictive analysis
-
Monte Carlo simulation
Pregunta 142
Pregunta
Which decision component is used to implement soft rules?
Respuesta
-
Prioritize
-
Adaptive Model
-
Decision Table
-
Eligibility
Pregunta 143
Pregunta
Business Rules that ensure that selected propositions have greater relevance to the customer are also known as?
Respuesta
-
Contact Rules
-
Hard Rules
-
Marketing Rules
-
Soft Rules
Pregunta 144
Pregunta
The Pega Customer Decision Hub, delivers the Next-Best-Action consistently through multiple channels. To which channel does this apply ?
Respuesta
-
Billboard
-
Television
-
Mobile
-
Newspaper
Pregunta 145
Pregunta
One of the flow shapes which allows seamless integration of Pega Decision Management with Pega Business Process Management is ____________.
Respuesta
-
Run Data Flow
-
Update Status
-
Assignment
-
Offer flow
Pregunta 146
Pregunta
Next-Best-Action is a mechanism to _______________.
Respuesta
-
increase customer life time value
-
improve profit margins on the products sold
-
retain customers at a least cost to the business
-
balance customer needs and business requirements
Pregunta 147
Pregunta
To which types of decisions can Decision Management be applied?
Respuesta
-
Determining how to optimize the product portfolio to increase market share
-
Determining why response rates for a campaign in one region are below average
-
Determining the cause of a customer's problem
-
Determining which banner to show on a web site to increase click rate
Pregunta 148
Pregunta
When during a customer interaction should a Next-Best-Action decision be made?
Respuesta
-
First time the customer is shown a banner
-
When the customer intent is captured
-
At the beginning of customer call
-
Every time new information is received
Pregunta 149
Pregunta
When executing a decision strategy, the solid line arrow in a decision strategy means data is _______________.
Respuesta
-
referenced by the component the arrow originates from
-
copied to the component the arrow points to
-
copied to the component the arrow originates from
-
referenced by the component the arrow points to
Pregunta 150
Pregunta
Which of these belong to the same group as the Prioritize component?
Respuesta
-
Proposition
-
Filter
-
Data Join
-
Arbitration
Pregunta 151
Pregunta
In a Decisioning Strategy, which component is required to enable access to Product Holding properties?
Respuesta
-
Data Include
-
Data Import
-
Property Import
-
Data Join
Pregunta 152
Pregunta
In a Data Join component, we can configure to join source components of type _______________.
Respuesta
-
Strategy
-
Property
-
Pages
-
Proposition
Pregunta 153
Pregunta
To implement an eligibility criteria you use a ____________ component.
Respuesta
-
Switch
-
Decision table
-
Group by
-
Segment
Pregunta 154
Pregunta
Which function is available when configuring the Group By component?
Respuesta
-
Divide
-
Multiply
-
Sum
-
True if Some
Pregunta 155
Pregunta
To define a one to many relationship between Student and Courses, you must create the Courses property in the _______________.
Respuesta
-
Strategy Result class
-
Student class
-
Propositions class
-
Courses class
Pregunta 156
Pregunta
To sort propositions in ascending or decending order you use a ____________ component.
Respuesta
-
Filter
-
Sort
-
Prioritize
-
Order by
Pregunta 157
Pregunta
Which category contains the Switch component?
Respuesta
-
Business rules
-
Selection
-
Arbitration
-
Enrichment
Pregunta 158
Pregunta
The number of results returned by an Interaction History component can be narrowed down based on ____________ .
Respuesta
-
the address of the customer
-
the customer churn risk flag
-
the average margine of all sales propositions
-
outcome of previous interactions
Pregunta 159
Pregunta
The Baseline simulation result refers to the simulation result ________________.
Respuesta
-
executed on a subset of the customer population
-
before the strategy has been changed
-
executed on the entire customer population
-
after the strategy has been changed
Pregunta 160
Pregunta
After launching a new product, the delta mode in Visual Business Director could show ________________.
Respuesta
-
no change. The new product will not appear in Visual Business Director
-
a green shape for the product added
-
the list of customers for whom the new product is recommended
-
a red shape for the product added
Pregunta 161
Pregunta
The Proposition Distribution is showing ____________.
Respuesta
-
Volume of propositions
-
Targets set by the company for every Proposition
-
Revenue generated by each proposition
-
Accept rate of propositions
Pregunta 162
Pregunta
When developing a predictive model, a valid data type for a predictor is _______________.
Respuesta
-
Character
-
Integer
-
Numeric
-
Number
Pregunta 163
Pregunta
When developing a predictive model, the outcome of a Spectrum Model indicates the _______________.
Pregunta 164
Pregunta
What is a good predictor candidate for a Spectrum Model?
Respuesta
-
Customer Date Of Birth
-
Total Daily Phone Calls
-
Customer Name
-
Mobile Phone Number
Pregunta 165
Pregunta
To optimize the business profit you prioritize propositions by _______________.
Pregunta 166
Pregunta
Which PMML model type is supported by Pega?
Respuesta
-
PMML Model
-
Decision Table
-
Adaptive Model
-
Regression Model
Pregunta 167
Pregunta
Which rule is used to upload a PMML file that contains a TreeModel model type?
Respuesta
-
Decision Tree
-
PMML Model
-
Scorecard
-
Predictive Model
Pregunta 168
Pregunta
When compared to a Predictive Model, an Adaptive Model is different as it _______________.
Respuesta
-
considers both symbolic and numeric predictors
-
uses predictor binning
-
cannot perform a spectrum model calculation
-
uses customer properties as predictors
Pregunta 169
Pregunta
When developing predictive models you must have _______________.
Pregunta 170
Pregunta
When building a predictive model, the Data Analysis stage is where you _______________.
Pregunta 171
Pregunta
The outcome of a scoring model could indicate the ____________.
Respuesta
-
call usage information
-
number of people clicking on a banner
-
claim value of a life insurance
-
click/no click action on a banner