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Pega Certified Decisioning Consultant V8.0

Descripción

PEGA Programing Test sobre Pega Certified Decisioning Consultant V8.0, creado por Pedro Henrique Lima el 06/01/2020.
Pedro Henrique Lima
Test por Pedro Henrique Lima, actualizado hace más de 1 año
Pedro Henrique Lima
Creado por Pedro Henrique Lima hace más de 4 años
2093
2
0

Resumen del Recurso

Pregunta 1

Pregunta
The Next-Best-Action recommendation for a customer is re-evaluated when _______________. (Choose Three)
Respuesta
  • the service representative completes a task
  • the service representative is in the middle of completing a task
  • the marketer retires an offer
  • a customer responds to an offer
  • a customer changes the call context

Pregunta 2

Pregunta
In a call-center application, which receives Next-Best-Actions from Pega Customer Decision Hub, the Customer Service Representative (CSR) is _______________. (Choose One)
Respuesta
  • forced to follow a strict path of recommended steps, which he/she cannot deviate from
  • expected to improvise based on some basic customer information displayed on screen
  • always expected to sell a product or service irrespective of the customer's call intent
  • guided on the next important conversation to have with the customer

Pregunta 3

Pregunta
What type of information is used by the Customer Decision Hub™ to determine the Next-Best-Action recommendations? (Choose Two)
Respuesta
  • Service representative’s profile.
  • Call context.
  • Customer profile.
  • Number of customers waiting in the call queue.

Pregunta 4

Pregunta
Which two conditions must be met for the Customer Decision Hub to consider an offer for a customer? (Choose Two)
Respuesta
  • The offer is a service message.
  • The offer belongs to the top most action defined in the Next-Best-Action decision hierarchy.
  • The 'Active' offer attribute is set.
  • The offer belongs to the first relevant action in the Next-Best-Action decision hierarchy.

Pregunta 5

Pregunta
Which of the following business requirements should be implemented using the Filter component?
Respuesta
  • Select a proposition with the highest profit
  • Calculate profit for each proposition
  • Select propositions with a profit higher than $60
  • Select a proposition with the lowest profit

Pregunta 6

Pregunta
In the Filter component, which condition should you use to remove anyone who is 18 or over?
Respuesta
  • .Age < 18
  • Primary.Age < 18
  • RemoveOver18.Age < 18
  • .Age >= 18

Pregunta 7

Pregunta
What can you do to access a proposition's Interaction History?
Respuesta
  • Use a Data Import component to import the Interaction History
  • Nothing, the Interaction History is always available
  • Enable the Interaction History strategy porperty
  • Use the Interaction History component

Pregunta 8

Pregunta
Whats is the purpose of the Interaction History component?
Respuesta
  • To determine which propositions are available for selection
  • To determine if a proposition has been offered before
  • To verify if the customer is eligible for an offer
  • Retrieve proposition properties.

Pregunta 9

Pregunta
The output of a scorecard model is either Accepted or Rejected. You want to make an offer to any customer who has been accepted. Which expression should you use in the Filter component?
Image:
Printdec (binary/octet-stream)
Respuesta
  • CalculateCreditScore.pxSegment = "Accepted"
  • You cannot, the components are not connected
  • CalculateCreditScore.Output= "Accepted"
  • .pxSegment = "Accepted"

Pregunta 10

Pregunta
U+Bank uses a scorecard to calculate customer credit score. Your marketing department wants to include the exact credit score in their communication with customers. How can you do this?
Respuesta
  • The pxSegment property contains the credit score calculated by the scorecard.
  • The credit score is always available to a strategy.
  • Not possible, the scorecard does not return the credit score value.
  • You need to enable score mapping when configuring the scorecard component

Pregunta 11

Pregunta
You want to use the output of a Scorecard Model component in a strategy. How can you identify which results are output by the component?
Respuesta
  • Examine the values of the pxSegment property
  • Examine the scorecard model in the results tab
  • The output of the scorecard model is always Accept or Reject
  • Examine expression in the filter component

Pregunta 12

Pregunta
Which decision component do you use to import all records from an embedded ‘Page List’ into the strategy?
Respuesta
  • Decision Data
  • Set Property
  • Data Join
  • Data Import

Pregunta 13

Pregunta
The ‘Properties mapping’ tab in a Data Join component is used to ____________ (Choose Two)
Respuesta
  • Set default value for a property for all records.
  • Set value of a property for records that are not joined.
  • Copy property values from the joined component to source component.
  • Set value of a property for successfully joined records.

Pregunta 14

Pregunta
MyCo, a mobile company, has purchased Pega Customer Decision Hub. What are the three real-time channels that MyCo can use to distribute the Next-Best-Actions? (Choose Three)
Respuesta
  • Contact Center
  • Facebook
  • Newspaper
  • LinkedIn
  • Television

Pregunta 15

Pregunta
Through analysis of customers lifecycles, Next-Best-Action _______________.
Respuesta
  • identifies global sales targets
  • anticipates retention issues
  • provides fulfillment services
  • provides future sales reports

Pregunta 16

Pregunta
Which business objective is best suited for the Next-Best-Action approach?
Respuesta
  • Change management
  • Productivity
  • Employee satisfaction
  • Growth

Pregunta 17

Pregunta
A company wants to optimize the value of its customers using Pega Decision Hub. Through analysis of customer lifecycles, Next-Best-Action can _____________________________.
Respuesta
  • report on the interaction history
  • identify manufacturing defects
  • upsell offers to customers
  • determine the root cause of the customer issue

Pregunta 18

Pregunta
In a decision strategy, to use a customer property in an expression, you _______________.
Respuesta
  • define Customer page in Pages and Classes
  • prefix the property with the keyword Customer
  • define the property as a strategy property
  • use the property as defined without any prefix

Pregunta 19

Pregunta
Enrichment decision components provide the ability to ______________________.
Respuesta
  • filter propositions based on priority and relevance
  • set customer properties
  • set a text value to a strategy property
  • enrich decision strategy with comments

Pregunta 20

Pregunta
In a Prioritization component, the top proposition can be determined based on the value of _______________.
Respuesta
  • Average Margin of all propositions
  • Propensity
  • Customer.Value
  • Primary.Income

Pregunta 21

Pregunta
What does a dotted line from a Group By component to a Filter component mean?
Respuesta
  • Information from the Group By component is copied over to the Filter component.
  • There is a one-to-one relationship between the Group By and the Filter components.
  • The Filter component references a property from Group By component.
  • Evaluate the Filter component first to evaluate the Group By component.

Pregunta 22

Pregunta
As a Strategy Designer, you do not want to offer the same propositions you offered in the last week to your customers. What do you use in the decision strategy to implement this requirement?
Respuesta
  • Date strategy property
  • Calendar component
  • Filter component
  • Quarter strategy property

Pregunta 23

Pregunta
As a Strategy Designer, you are configuring a decision strategy to offer a special credit card to customers. The rule is that only the customers who accepted the platinum card offer are eligible for the new special card. You decide to use the Interaction History decision component to ________________.
Respuesta
  • verify if a customer is eligible for the special card
  • retrieve all properties of the special card
  • determine which customers have accepted the platinum card
  • capture the customers who accept the new special card

Pregunta 24

Pregunta
MyCo, a mobile company, wants you to calculate the total revenue of three new propositions offered in the first quarter. What do you configure to compute the total revenue?
Respuesta
  • three Set property components
  • three Group By components
  • one Set property component
  • one Group By component

Pregunta 25

Pregunta
U+ Bank has introduced a new credit card: Gold. After launching the new product, you run a baseline and a simulation run to check the impact of the change. In the delta mode of the Visual Business Director, you can see _______________.
Respuesta
  • a green shape for the Gold card
  • the volume of the existing cards
  • the date of the Gold card launch
  • the volume difference between the Gold card and existing cards

Pregunta 26

Pregunta
As a Strategy Designer, you make a change to the decision strategy to implement a new prioritization rule. Once you modify the strategy, which property is automatically recomputed for each proposition?
Respuesta
  • Relevancy
  • Priority
  • Rank
  • Propensity

Pregunta 27

Pregunta
You have been asked to configure a decision startegy that chooses between a sales and a service proposition based on the predicted customer behavior. Which decision component do you add to the strategy to implement this requirement?
Respuesta
  • Data Join
  • Set Property
  • Switch
  • Filter

Pregunta 28

Pregunta
MyCo, a mobile company, uses a scorecard rule in a decision strategy to compute the postpaid credit limit for a customer. MyCo updated their scorecard to include a new property in the calculation: customer annual income. As a Startegy Designer, what changes do you need to make in the decision startegy for the updated scorecard to take effect?
Respuesta
  • Add a Set-Property component to set the annual customer income.
  • Configure a new proposition filter in the strategy to filter on the annual customer income.
  • No change required.
  • Remap the <Customer.annual customer income> property in the decision strategy.

Pregunta 29

Pregunta
As a Strategy Designer, you configure a decision strategy to include a new product. However, you do not want to offer the same product to customers who already own it. You configure a ___________________ and a Data Join component to utilize Product Holding data in the decision strategy.
Respuesta
  • Customer Import
  • Data Import
  • Proposition Import
  • Product Import

Pregunta 30

Pregunta
U+ Bank has introduced a new credit card for which no historical customer behavior is known. U+ wants to offer this credit card on the customer personalized web portal. Given the scenario, which is the rule type you must use?
Respuesta
  • Adaptive Model
  • When rule
  • Predictive Model
  • Decision table

Pregunta 31

Pregunta
What is the difference between predictive and adaptive analytics?
Respuesta
  • Predictive models predict customer behavior.
  • Predictive models can predict a continuous value.
  • Predictive models have evidence.
  • Adaptive models use customer data as predictors.

Pregunta 32

Pregunta
When building a predictive model, the data fields best suited to determining the desired outcome are called ____________________.
Respuesta
  • predictors
  • outcome fields
  • value fields
  • benchmarks

Pregunta 33

Pregunta
An Adaptive Model instance is created when you __________________________.
Respuesta
  • import an Adaptive Model definition rule
  • create an Adaptive Model rule
  • configure an Adaptive Model decision component
  • execute the strategy that contains the Adaptive Model component

Pregunta 34

Pregunta
To implement proactive retention, you use a ________________________ decision component.
Respuesta
  • Predictive Model
  • Prioritize
  • Churn Model
  • Retention Model

Pregunta 35

Pregunta
MyCo, a mobile company, has introduced new phones on their website. No historical information is available, so the company decides to create adaptive models for each of the phones. As a Strategy Designer, you want to know the adatpive model performances in various channels. The "Models Overview" page shows you that the Galaxy phone has poor performance. You want to investigate the root cause of the issue further. Which task is appropriate for you to perform next?
Respuesta
  • Execute a baseline run in Visual Business Director and check when the performance dropped.
  • Open the predictors summary report to inspect the use of predictors across all channels.
  • Open the Predictors Overview report for the model and examine active and inactive predictors.
  • In the InteractionHistory report, check when the performance dropped.

Pregunta 36

Pregunta
The Predictive Model Markup Language (PMML) is a ____________________________.
Respuesta
  • collection of terminologies used in predictive analytics
  • means to share predictive models across applications
  • Pega proprietary format to store predictive models
  • language to display Predictive Model results in XML format

Pregunta 37

Pregunta
A company wants to capture the sentiment of relevant Twitter messages that allow its customer service representatives to concentrate only on the negatives ones. Sentiment refers to the general attitude of the author towards a subject and can be _______________.
Respuesta
  • Negative
  • Defensive
  • Offensive
  • Absent

Pregunta 38

Pregunta
You are a Decisioning Consultant on an AI-powered one-to-one customer engagement implementation project. You are asked to design the Next-Best-Action prioritization expression that balances customer needs with business objectives. What factor do you consider in the prioritization expression?
Respuesta
  • Offer compatibility
  • Customer contact policy
  • Offer relevancy
  • Likelihood of customer accepting an offer

Pregunta 39

Pregunta
As a Strategy Designer for MyCo, you create new propositions to market new phones on the company website by using a banner. What do you use to define the characteristics of a proposition?
Respuesta
  • Plain text
  • Banner images
  • Offer details
  • Properties

Pregunta 40

Pregunta
MyCo, a mobile company, has launched a new phone offer for all high-value customers. As a Strategy Designer, you need to create propositions that involve the full customer lifecycle: marketing, sales, and service. Which two valid propositions do you create for the customers? (Choose Two)
Respuesta
  • Free mobile data
  • Phone number
  • Broken screen
  • Phone delivery status

Pregunta 41

Pregunta
MyCo, a mobile company, has recently started using Pega Marketing, powered by Pega Customer Decision Hub, to display an offer to its customers on the MyCo website. The company wants to ensure that Nokia phones are offered to high school students and iPhone to graduate students. As a Strategy Designer, what do you configure in the Next-Best-Action designer to implement this requirement?
Respuesta
  • Compatibility rules
  • Relevancy rules
  • Predictive model
  • Eligibility rules

Pregunta 42

Pregunta
Results of two simulations can be compared using the ______________.
Respuesta
  • Visual Business Director
  • Interaction History report
  • Proposition Distribuition report
  • PredictiveAnalytics

Pregunta 43

Pregunta
Which of the following is a dimension in Visual Business Director?
Respuesta
  • Revenue
  • Channel
  • Volume
  • Intent

Pregunta 44

Pregunta
Which is a Key Performance Indicator?
Respuesta
  • Action
  • Outcome
  • Volume
  • Channel

Pregunta 45

Pregunta
Visual Business Director can be used to _____________.
Respuesta
  • inspect interactions of a single customer
  • compare two datasets
  • predict customer behavior
  • import and inspect and external dataset

Pregunta 46

Pregunta
Which metric is used in the Proposition Distribution report?
Respuesta
  • Accept rate
  • Volume
  • Target budget
  • Total revenue

Pregunta 47

Pregunta
To build a predictive model, use ____________.
Respuesta
  • Pega Customer Service
  • Pega Marketing
  • Pega Decision Management
  • Pega Platform

Pregunta 48

Pregunta
Next-Best-Action maximizes the customer lifetime value by _____________.
Respuesta
  • using consistency rules in the Next-Best-Action decision strategy
  • building Next-Best-Action on top of each other across every interaction
  • monitoring the customer interactions in all channels
  • using arbitration metrics in the Next-Best-Action decision strategy

Pregunta 49

Pregunta
The implementation of Next-Best-Action must involve ______________.
Respuesta
  • building a product catalog
  • defining business issue and group hierarchy
  • inclusion of third party predictive models
  • defining a prioritization formula based on marketing weight

Pregunta 50

Pregunta
What is the key characteristic that Next-Best-Action must consider to satisfy customer needs?
Respuesta
  • Services
  • Consistency
  • Mobility
  • Sociability

Pregunta 51

Pregunta
Which business issue is the least suitable for Next-Best-Action?
Respuesta
  • Collections
  • Retention
  • Service
  • Accounting

Pregunta 52

Pregunta
Business rules that determine if a customer is eligible for a particular proposition are also known as ___________.
Respuesta
  • Contact rules
  • Hard rules
  • Soft rules
  • Marketing rules

Pregunta 53

Pregunta
One of the flow shapes which allows seamless integration of Pega Decision Management with Pega Business Process Management is ____________.
Respuesta
  • Subprocess
  • Run Data Flow
  • Utility
  • Decision

Pregunta 54

Pregunta
To which types of decisions can Decision Management be applied?
Respuesta
  • Determining the cause of a customer’s problem
  • Determining why response rates for a campaign in one region are below average
  • Determining which banner to show on a web site to increase click rate
  • Determining how to optimize the product portfolio to increase market share

Pregunta 55

Pregunta
Which decision component is used to arbitrate between propositions?
Respuesta
  • Prioritize
  • Adjudication
  • Arbitration
  • Decision Table

Pregunta 56

Pregunta
In a prioritization expression, to balance the customer needs and business objectives you adjust ____________.
Respuesta
  • customer contact rules
  • weights and levels
  • product compatibility rules
  • product eligibility rules

Pregunta 57

Pregunta
The Next-Best-Action strategies must be _____________.
Respuesta
  • secured and modified only by IT
  • simple and straight forward
  • easy to be changed by the business
  • complex and forensically calculated

Pregunta 58

Pregunta
Which decision component is used to implement hard rules?
Respuesta
  • Prioritize
  • Adaptive Model
  • Decision Table
  • Eligibility

Pregunta 59

Pregunta
The Predictive Model Markup Language (PMML) allows for predictive models to ___________.
Respuesta
  • be developed faster
  • be easily shared between applications
  • use the same modelling process
  • perform better

Pregunta 60

Pregunta
When compared to a Predictive Model, an Adaptive Model is different as it ___________.
Respuesta
  • can use strategy properties as predictors
  • considers both symbolic and numeric predictors
  • learns from both positive and negative outcomes
  • uses predictor binning

Pregunta 61

Pregunta
What is the difference between predictive and adaptive analytics?
Respuesta
  • Predictive models can predict a continuous value.
  • Predictive models predict customer behavior.
  • Adaptive models use the customer data as predictors.
  • Predictive models have evidence.

Pregunta 62

Pregunta
The likelihood that a proposition will be accepted by the customer is stored in the strategy property called _______________.
Respuesta
  • pyPropensity
  • pyLikelihood
  • pyProbability
  • pyBehavior

Pregunta 63

Pregunta
Two results of an adaptive model are ____________.
Respuesta
  • Priority and Propensity
  • Priority and Evidence
  • Propensity and Performance
  • Propensity and Rank

Pregunta 64

Pregunta
Predictive Analytics is a ______________.
Respuesta
  • real time predictive dashboard
  • method of visualizing our data
  • science concerned with finding repeatable patterns in data
  • query, reporting and a search tool

Pregunta 65

Pregunta
The mapping of the input fields of a third-party predictive model is done in the ______________.
Respuesta
  • Predictive Model decision component
  • Predictive Model rule
  • Predictive Analytics Director portal
  • Customer class definition

Pregunta 66

Pregunta
What format is used to express PMML?
Respuesta
  • HTML
  • SQL
  • CSVD, XML
  • XML-Based

Pregunta 67

Pregunta
The performance of an Adaptive Model that has not collected any evidence is ____________.
Respuesta
  • 1.0
  • 0.0
  • null
  • 0.5

Pregunta 68

Pregunta
Which of the following is a good candidate for a predictor in a Scoring Model?
Respuesta
  • Customer Date of Birth
  • Mobile Phone Number
  • Total International Minutes
  • Customer Name

Pregunta 69

Pregunta
What is Predictive Model Markup Language (PMML)?
Respuesta
  • An Industry standard language used to represent predictive models
  • Pega’s own language used to represent predictive models
  • A mathematics based language used to represent predictive models
  • An XML-Based language used to represent predictive models

Pregunta 70

Pregunta
When configuring an Adaptive Model, the property type Integer is automatically translated to which predictor type?
Respuesta
  • Symbolic
  • Numeric
  • Alphanumeric
  • Number

Pregunta 71

Pregunta
Pega Adaptive Models ____________.
Respuesta
  • involve a significant human effort to develop
  • require historical data
  • learn about customer behavior in real time
  • can only be used in inbound channels

Pregunta 72

Pregunta
Which value is output by an Adaptive Model?
Respuesta
  • Score
  • Performance
  • Behavior
  • Lift

Pregunta 73

Pregunta
The Adaptive Model output that is automatically mapped to a strategy property is _____________.
Respuesta
  • performance
  • propensity
  • evidence
  • score

Pregunta 74

Pregunta
When building a predictive model, the use of testing and validation samples ______________.
Respuesta
  • increases the accuracy of models
  • enables model validation in strategies
  • is mandatory for segmentation
  • validates the quality of input data

Pregunta 75

Pregunta
The Adaptive Model instance is created when you ___________.
Respuesta
  • execute the strategy containing the Adaptive Model component
  • create an Adaptive Model rule
  • configure an Adaptive Model decision component
  • import an Adaptive Model definition rule

Pregunta 76

Pregunta
What is the most accurate description of proactive retention? Proactive Retention _____________.
Respuesta
  • simplifies the process of retaining customers
  • enables business to respond to customers when they contact a call center
  • anticipates potential customer churn
  • enables the business to reduce the number of credit risk customers

Pregunta 77

Pregunta
Proactive retention is applicable when a customer is _____________.
Respuesta
  • initiating contact to churn
  • in a collections process
  • likely to churn
  • a high value customer

Pregunta 78

Pregunta
The action a selling organization undertakes to reduce customer defections is also known as _____________.
Respuesta
  • marketing
  • upselling
  • cross-selling
  • retention

Pregunta 79

Pregunta
When building a predictive model, at what stage do you compare the performance of predictive models?
Respuesta
  • Model Develipment stage
  • Model Analysis stage
  • Model Export stage
  • Model Comparison stage

Pregunta 80

Pregunta
When building a predictive model, the Data Analysis stage is where you ____________.
Respuesta
  • create data samples
  • select the input data
  • group predictors
  • determine the output field

Pregunta 81

Pregunta
In an Adaptive Model rule, what is a valid predictor data type?
Respuesta
  • Character
  • Symbolic
  • Boolean
  • String

Pregunta 82

Pregunta
In the delta view in Visual Business Director, what does the green colored shape indicate?
Respuesta
  • The Reference data is valid.
  • The Source data value is larger than the Reference data value.
  • The Source data is valid.
  • The Source data value is smaller than the Reference data value.

Pregunta 83

Pregunta
In Pega Decision Management, individual customer behavior is captured by:
Respuesta
  • Interaction history
  • Visual Business Director
  • Predictive models
  • Decision strategies

Pregunta 84

Pregunta
When configuring a Data Join component, the source of the join can be of which type?
Respuesta
  • Component
  • Strategy
  • Proposition
  • Property

Pregunta 85

Pregunta
The number of results returned by an Interaction History component can be narrowed down based on _____________.
Respuesta
  • the age of the customer
  • a time period
  • the customer lifetime value
  • the total count of propositions in a given channel

Pregunta 86

Pregunta
To extend a Customer data model with Product Holdings data, we need a _____________.
Respuesta
  • Data Join
  • Data Import
  • Compose
  • Join

Pregunta 87

Pregunta
In a decision strategy, the Switch component can __________.
Respuesta
  • be used to test two strategies against each other
  • make references to Switch decision components in other strategies
  • be used to calculate the propensity
  • be used to arbitrate between two decision logic paths

Pregunta 88

Pregunta
In a decision strategy, the Adaptive Model decision component belongs to the ______________.
Respuesta
  • Decision Analytics category
  • Business Rules category
  • Arbitration category
  • Predictive Model category

Pregunta 89

Pregunta
In Pega Customer Decision HubTM, the characteristics of a proposition are defined using ____________.
Respuesta
  • properties
  • banners
  • logos
  • plain text

Pregunta 90

Pregunta
The Prioritize component sorts offers in _____________.
Respuesta
  • descending order only
  • ascending or descending order
  • random order
  • ascending order only

Pregunta 91

Pregunta
If you would like to ensure that the strategy outputs at most one Proposition, the best component to achieve this is the ____________.
Respuesta
  • It is not possible, unless you only have only one Proposition.
  • Prioritize
  • Switch
  • Filter

Pregunta 92

Pregunta
In a strategy defined in the “Retention” issue and the “X-Sell” group, you can import ___________.
Respuesta
  • all propositions from the system
  • propositions from “X-Sell” group
  • propositions from all groups under “Retention” issue
  • propositions from Sales issue

Pregunta 93

Pregunta
In a decision strategy, which decision component both filters relevant offers and prioritizes these offers?
Respuesta
  • Group By component
  • Switch component
  • Prioritize component
  • Filter component

Pregunta 94

Pregunta
When a customer is offered a proposition he has already accepted, this is because ___________.
Respuesta
  • the strategy uses interaction history to exclude previously accepted offers
  • the customer intent was captured incorrectly
  • the propositions are filtered based on eligibility
  • there is no filter for previously accepted offers in the strategy

Pregunta 95

Pregunta
What does a dotted line from a “Group By” component to a “Filter” component mean?
Respuesta
  • There is a one-to-one relationship between the “Group By” and the “Filter” components.
  • To evaluate the “Group By” component, the “Filter” component is evaluated first.
  • A property from the “Group By” is referenced by the “Filter” component.
  • Information from the “Group By” is copied over to the “Filter” component.

Pregunta 96

Pregunta
Aggregation components provide the ability to ____________.
Respuesta
  • make calculations based upon a list of propositions
  • set a text value to a strategy property
  • filter propositions based on priority and relevance
  • choose between propositions

Pregunta 97

Pregunta
The Prioritize component always outputs ____________.
Respuesta
  • all eligible offers
  • top 1 offer
  • top 3 offer
  • an arbitrary number of offers

Pregunta 98

Pregunta
What is a proposition in Pega Customer Decision HubTM?
Respuesta
  • Customer facing action
  • Treatment
  • Offers for sales, cross sell, or retention
  • Service or retention offer

Pregunta 99

Pregunta
To define the relationship between Customer and Product Usage, you must create the Product Usage property in the ____________.
Respuesta
  • Product class
  • Strategy Result class
  • Customer class
  • Product Usage class

Pregunta 100

Pregunta
To use Product Holdings information in your strategy, which of the following components do you use?
Respuesta
  • Data Import
  • Decision Parameters
  • Product Holdings
  • Property Set

Pregunta 101

Pregunta
Which component belongs to the “Business Rules” decision component category?
Respuesta
  • Contact policy
  • Financial calculation
  • Decision Table
  • Decision data

Pregunta 102

Pregunta
Which function is available when configuring the Group By component?
Respuesta
  • Multiply
  • True if Some
  • Divide
  • Average

Pregunta 103

Pregunta
When executing a decision strategy, the blue dotted line in a decision strategy means ____________.
Respuesta
  • data is referenced by the component the arrow points to
  • data is copied to the component the arrow points to
  • data is copied to the component the arrow originates from
  • data is referenced by the component the arrow originates from

Pregunta 104

Pregunta
What is the key component of a Next-Best-Action strategy?
Respuesta
  • Strategy
  • Work flow
  • Decision table
  • Predictive model

Pregunta 105

Pregunta
When implementing a Next-Best-Action project, which step is recommended to be taken first?
Respuesta
  • Define Issue and Group hierarchy
  • Define propositions
  • Define business rules
  • Define prioritization formula

Pregunta 106

Pregunta
When balancing the customer need with the business objective, a possible business objective is ____________.
Respuesta
  • Social media
  • Consistent communication
  • Risk mitigation
  • Timeliness

Pregunta 107

Pregunta
When implementing Next-Best-Action, the Customer Lifetime Value Threshold is typically used to ____________.
Respuesta
  • prioritize high value propositions
  • prioritize customers
  • determine if the customer is eligible
  • calculate the customer’s lifetime value

Pregunta 108

Pregunta
What are the most important aspects taken into consideration when determining the Next-Best-Action?
Respuesta
  • Product discounts and business profitability
  • Network bandwidth and call duration
  • Market trends and customer satisfaction
  • Business objectives and customer needs

Pregunta 109

Pregunta
Pega’s ability to turn data into insight into action is known as:
Respuesta
  • business rules
  • adaptive analytics
  • big data
  • Next-Best-Action

Pregunta 110

Pregunta
Through analysis of customer lifecycles, Next-Best-Action ____________.
Respuesta
  • anticipates retention issues
  • provides future sales reports
  • provides fulfillment services
  • identifies global sales targets

Pregunta 111

Pregunta
From two churn models with the similar performance, we choose the one with the ____________.
Respuesta
  • highest churn rate
  • highest number of predictors
  • fewest number of predictors
  • most evidence

Pregunta 112

Pregunta
Scoring Model allows you to differentiate between ____________.
Respuesta
  • Accept, Reject, Maybe Later
  • Good, Bad
  • Good, Better, Best
  • Good, Bad, Unknown

Pregunta 113

Pregunta
The outcome of a scoring model indicates the likely ______________.
Respuesta
  • write-off value of an arrears case
  • claim value of a health insurance
  • period in which a spare part has to be replaced
  • response to an offer

Pregunta 114

Pregunta
Adaptive model predictors are selected from the ____________.
Respuesta
  • communication channel
  • similar propositions
  • customer profile
  • proposition profile

Pregunta 115

Pregunta
To predict if a customer is likely to churn you use a model of type _____________.
Respuesta
  • champion challenger
  • decision tree
  • switch
  • decision table

Pregunta 116

Pregunta
When building a predictive model, in which development step is the regression model created?
Respuesta
  • Model Export
  • Data Analysis
  • Model Analysis
  • Model Development

Pregunta 117

Pregunta
The result of a Predictive Model is stored in a property called _____________.
Respuesta
  • pyPrediction
  • pxResult
  • pyOutcomeD
  • pxSegment

Pregunta 118

Pregunta
What happens when you increase the performance threshold setting of an adaptive model rule?
Respuesta
  • The number of active predictors increases.
  • The number of active predictors may decrease.
  • The correlation threshold decreases.
  • The performance of the model is increased.

Pregunta 119

Pregunta
To create channel-specific Adaptive Model instances, you ____________.
Respuesta
  • do nothing; Adaptive Model instances are always channel specific
  • create channel specific Adaptive Model definition
  • set channel information in the strategy
  • set the channel option in the Adaptive Model component

Pregunta 120

Pregunta
For an Adaptive Model to react quickly to changes in customer behavior, the _____________.
Respuesta
  • performance threshold should be set to a low number
  • model must always evaluate all customer responses
  • strategy must include the calculation for smooth propensity
  • value of the memory setting should be set to a low number

Pregunta 121

Pregunta
What is the key difference between a predictive model and a human expert?
Respuesta
  • Predictive models always outperform human experts.
  • Humans are better at dealing with structured data and identifying patterns.
  • Predictive models are more capable of detecting patterns in historical data.
  • Humans make successful predictions on a large amount of data.

Pregunta 122

Pregunta
Which statement about predictive models is true?
Respuesta
  • You need past experience to create a predictive model.
  • They need unstructured big data.
  • They are always associated with a proposition.
  • They need to be specified in a data attribute.

Pregunta 123

Pregunta
Which decision component allows you to use a third-party Credit Risk Model 80% of the time and a Pega Credit Risk Model 20%?
Respuesta
  • Filter
  • Champion Challenger
  • Adaptive Model
  • Switch

Pregunta 124

Pregunta
Which decision component enables you to use a PMML model?
Respuesta
  • Predictive Model
  • PMML Model
  • Third-party Model
  • Adaptive Model

Pregunta 125

Pregunta
The point at which smooth propensity and actual propensity converge is when ___________.
Respuesta
  • actual evidence is greater than starting evidence
  • starting evidence is greater than actual evidence
  • starting propensity is greater than actual propensity
  • actual propensity is greater than starting propensity

Pregunta 126

Pregunta
One of the purposes of the Interaction History decision component is to _____________.
Respuesta
  • capture all interactions with the customer
  • verify is a customer is eligible for an offer
  • determine if a proposition has been offered before
  • retrieve all proposition properties

Pregunta 127

Pregunta
In a Set Property component, the Rank value is determined by ___________.
Respuesta
  • the default value of the Rank
  • the sequence in which it appears on the canvas
  • the data transform
  • the order in which the propositions are received

Pregunta 128

Pregunta
To implement an eligibility criteria you use a ____________.
Respuesta
  • Eligibility
  • Segment
  • Switch
  • Proposition Filter

Pregunta 129

Pregunta
To reference a customer property in a strategy, you need to prefix the property name with the keyword ____________.
Respuesta
  • No prefix. Use directly the property name.
  • “.”
  • “Data.”
  • “Customer.”

Pregunta 130

Pregunta
Which category contains the Set Property component?
Respuesta
  • Arbitration category
  • Enrichment category
  • Data Import category
  • Business Rules category

Pregunta 131

Pregunta
In a decision strategy, to remove propositions based on the current month, you use a ____________.
Respuesta
  • Calendar component
  • Filter component
  • date strategy property
  • calendar strategy property

Pregunta 132

Pregunta
What information has a 1-to-many relationship with a Customer?
Respuesta
  • List of accounts owned
  • Average monthly product usage
  • Date of last visit to store
  • Number of family members

Pregunta 133

Pregunta
In Pega Decision Management, a banner on a website can represent ____________.
Respuesta
  • dimension
  • strategy
  • channel
  • proposition

Pregunta 134

Pregunta
In the Next-Best-Action strategy, a Switch component can be used to switch ______________.
Respuesta
  • between two customers within the same household
  • between two different service propositions
  • between a high value and low value customer
  • off interaction history

Pregunta 135

Pregunta
In a Decisioning Strategy, which component is required to enable access to primary Customer properties?
Respuesta
  • Set Property
  • None, properties are available
  • Data Import
  • Customer Import

Pregunta 136

Pregunta
In a Decisioning Strategy, which component is required to enable access to Product Holding properties?
Respuesta
  • Data Import
  • None, properties are available
  • Set Property
  • Customer Import

Pregunta 137

Pregunta
To access a property from an unconnected component, you use the ___________.
Respuesta
  • customer-dot-property construct
  • property value
  • dot-property value directly
  • component name-dot-property construct

Pregunta 138

Pregunta
When a new component is added to the strategy canvas, its Rank value will be ______________.
Respuesta
  • 1
  • One higher than the current highest Rank
  • Not set
  • 0

Pregunta 139

Pregunta
To run a delta report in the Visual Business Director, a minimum of two ____________ are required.
Respuesta
  • data sources
  • propositions
  • input definitions
  • strategies

Pregunta 140

Pregunta
After launching a new product, the delta mode in Visual Business Director could show ________________.
Respuesta
  • the volume difference between the new product and the existing products
  • the date when the new product was introduced
  • the volume of the existing products
  • a green shape for the product added

Pregunta 141

Pregunta
Visual Business Director allows you to perform:
Respuesta
  • What-if analysis
  • Naive Bayesian analysis
  • Predictive analysis
  • Monte Carlo simulation

Pregunta 142

Pregunta
Which decision component is used to implement soft rules?
Respuesta
  • Prioritize
  • Adaptive Model
  • Decision Table
  • Eligibility

Pregunta 143

Pregunta
Business Rules that ensure that selected propositions have greater relevance to the customer are also known as?
Respuesta
  • Contact Rules
  • Hard Rules
  • Marketing Rules
  • Soft Rules

Pregunta 144

Pregunta
The Pega Customer Decision Hub™, delivers the Next-Best-Action consistently through multiple channels. To which channel does this apply ?
Respuesta
  • Billboard
  • Television
  • Mobile
  • Newspaper

Pregunta 145

Pregunta
One of the flow shapes which allows seamless integration of Pega Decision Management with Pega Business Process Management is ____________.
Respuesta
  • Run Data Flow
  • Update Status
  • Assignment
  • Offer flow

Pregunta 146

Pregunta
Next-Best-Action is a mechanism to _______________.
Respuesta
  • increase customer life time value
  • improve profit margins on the products sold
  • retain customers at a least cost to the business
  • balance customer needs and business requirements

Pregunta 147

Pregunta
To which types of decisions can Decision Management be applied?
Respuesta
  • Determining how to optimize the product portfolio to increase market share
  • Determining why response rates for a campaign in one region are below average
  • Determining the cause of a customer's problem
  • Determining which banner to show on a web site to increase click rate

Pregunta 148

Pregunta
When during a customer interaction should a Next-Best-Action decision be made?
Respuesta
  • First time the customer is shown a banner
  • When the customer intent is captured
  • At the beginning of customer call
  • Every time new information is received

Pregunta 149

Pregunta
When executing a decision strategy, the solid line arrow in a decision strategy means data is _______________.
Respuesta
  • referenced by the component the arrow originates from
  • copied to the component the arrow points to
  • copied to the component the arrow originates from
  • referenced by the component the arrow points to

Pregunta 150

Pregunta
Which of these belong to the same group as the Prioritize component?
Respuesta
  • Proposition
  • Filter
  • Data Join
  • Arbitration

Pregunta 151

Pregunta
In a Decisioning Strategy, which component is required to enable access to Product Holding properties?
Respuesta
  • Data Include
  • Data Import
  • Property Import
  • Data Join

Pregunta 152

Pregunta
In a Data Join component, we can configure to join source components of type _______________.
Respuesta
  • Strategy
  • Property
  • Pages
  • Proposition

Pregunta 153

Pregunta
To implement an eligibility criteria you use a ____________ component.
Respuesta
  • Switch
  • Decision table
  • Group by
  • Segment

Pregunta 154

Pregunta
Which function is available when configuring the Group By component?
Respuesta
  • Divide
  • Multiply
  • Sum
  • True if Some

Pregunta 155

Pregunta
To define a one to many relationship between Student and Courses, you must create the Courses property in the _______________.
Respuesta
  • Strategy Result class
  • Student class
  • Propositions class
  • Courses class

Pregunta 156

Pregunta
To sort propositions in ascending or decending order you use a ____________ component.
Respuesta
  • Filter
  • Sort
  • Prioritize
  • Order by

Pregunta 157

Pregunta
Which category contains the Switch component?
Respuesta
  • Business rules
  • Selection
  • Arbitration
  • Enrichment

Pregunta 158

Pregunta
The number of results returned by an Interaction History component can be narrowed down based on ____________ .
Respuesta
  • the address of the customer
  • the customer churn risk flag
  • the average margine of all sales propositions
  • outcome of previous interactions

Pregunta 159

Pregunta
The Baseline simulation result refers to the simulation result ________________.
Respuesta
  • executed on a subset of the customer population
  • before the strategy has been changed
  • executed on the entire customer population
  • after the strategy has been changed

Pregunta 160

Pregunta
After launching a new product, the delta mode in Visual Business Director could show ________________.
Respuesta
  • no change. The new product will not appear in Visual Business Director
  • a green shape for the product added
  • the list of customers for whom the new product is recommended
  • a red shape for the product added

Pregunta 161

Pregunta
The Proposition Distribution is showing ____________.
Respuesta
  • Volume of propositions
  • Targets set by the company for every Proposition
  • Revenue generated by each proposition
  • Accept rate of propositions

Pregunta 162

Pregunta
When developing a predictive model, a valid data type for a predictor is _______________.
Respuesta
  • Character
  • Integer
  • Numeric
  • Number

Pregunta 163

Pregunta
When developing a predictive model, the outcome of a Spectrum Model indicates the _______________.
Respuesta
  • acceptance of an offer
  • possibility of churn
  • possibility of a loan default
  • purchase value of a campaign respondent

Pregunta 164

Pregunta
What is a good predictor candidate for a Spectrum Model?
Respuesta
  • Customer Date Of Birth
  • Total Daily Phone Calls
  • Customer Name
  • Mobile Phone Number

Pregunta 165

Pregunta
To optimize the business profit you prioritize propositions by _______________.
Respuesta
  • Propensity times Price
  • Profitability times Volume
  • Propensity times Margin
  • Profitability times Count

Pregunta 166

Pregunta
Which PMML model type is supported by Pega?
Respuesta
  • PMML Model
  • Decision Table
  • Adaptive Model
  • Regression Model

Pregunta 167

Pregunta
Which rule is used to upload a PMML file that contains a TreeModel model type?
Respuesta
  • Decision Tree
  • PMML Model
  • Scorecard
  • Predictive Model

Pregunta 168

Pregunta
When compared to a Predictive Model, an Adaptive Model is different as it _______________.
Respuesta
  • considers both symbolic and numeric predictors
  • uses predictor binning
  • cannot perform a spectrum model calculation
  • uses customer properties as predictors

Pregunta 169

Pregunta
When developing predictive models you must have _______________.
Respuesta
  • historical behavior data
  • product catalog information
  • real-time behavior data
  • transactional data

Pregunta 170

Pregunta
When building a predictive model, the Data Analysis stage is where you _______________.
Respuesta
  • determine output field
  • select customer data
  • analyse predictor binning
  • create models

Pregunta 171

Pregunta
The outcome of a scoring model could indicate the ____________.
Respuesta
  • call usage information
  • number of people clicking on a banner
  • claim value of a life insurance
  • click/no click action on a banner
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