2060924
Descripción
Test por oscar.windhorst, actualizado hace más de 1 año
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Creado por oscar.windhorst
hace más de 9 años
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Pregunta 1
Pregunta
The communication mix of an enterprise exists of:
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Corporate communication and marketing communication.
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. Corporate communication and synergy communication.
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Marketing communication and synergy communication.
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Marketing communication and sales communication
Pregunta 2
Pregunta
Which of the following is not a target group for corporate communication?
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Customers and prospects.
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The government.
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Public opinion.
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All of the above are target groups for corporate communication
Pregunta 3
Pregunta
The primary goal of corporate communication is
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To communicate new trade restrictions towards customers and prospects.
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To gain trust from the internal and external target groups.
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The segmentation of internal target groups.
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The segmentation of external target groups.
Pregunta 4
Pregunta
Corporate image plays a big role when;
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The differences between brands become bigger.
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The differences between brands become smaller.
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The name of the company differs from the brand name.
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The name of the company is the same as the brand name.
Pregunta 5
Pregunta
The most used communication tools for corporate- and marketing communication are
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Ads, public relations, sponsoring and external communication.
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Ads, public relations, sponsoring, events and internal communication.
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Ads, public relations, sponsoring, events and external communication.
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Ads, public relations, sponsoring and internal communication.
Pregunta 6
Pregunta
A positive corporate image is often the reason a company gains trust from consumers.. trust from consumers is important
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When products have a high price.
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When products are complex.
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. When products and/or services have to be tailor-made.
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. All of the above.
Pregunta 7
Pregunta
Commercial activities of a company are influenced by government measures such as
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Subsidies, permits and regulations.
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Permits, regulations and public affairs.
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Regulations, subsidies and public affairs.
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Subsidies, permits and propaganda.
Pregunta 8
Pregunta
Which of the following statements is right?
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Ads and sponsoring are examples of long term marketing communication tools.
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Events and marketing PR are examples of short term corporate communication tools.
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Events and sponsoring are examples of long term corporate communication tools.
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Ads and sponsoring are examples of short term marketing communication tools.
Pregunta 9
Pregunta
Which of the following statements is right?
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. Personal sales are examples of long term corporate communication tools.
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Directmarketing communication is an example of short term corporate communication tool
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Directmarketing communication is an example of long term marketing communication tool
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Personal sales are examples of short term marketing communication tools.
Pregunta 10
Pregunta
. Marketing communication instruments based on long term are
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Ads, sponsoring, events, marketing PR.
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Personal sales, directmarketing communication.
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Michiel van Dijk Fanclub
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Events, marketing PR and promotion.
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Ads, sponsoring, personal sales, directmarketing communication.
Pregunta 11
Pregunta
Which of the following marketing instruments is not used in marketing communication?
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Public relations and ads.
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Sponsoring and promotions.
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Events and personal sales.
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Coordination and control.
Pregunta 12
Pregunta
Ads are often confused with the following concepts;
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. Propaganda and public relations.
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. Propaganda and synergy.
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Publicity and propaganda.
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Publicity and synergy.
Pregunta 13
Pregunta
The differences between ads and promotion are;
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Promotions are only temporary.
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Promotions are price reductions.
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Promotions primary goal are realising extra sales.
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All of the above.
Pregunta 14
Pregunta
Which of the following statements is false;
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When shopping, consumers are more inclined to pick a product of which they saw a demo.
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If a promotion is not well communicated in ads & PR, the result will most likely dissapoint
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PR and corporate commercials can complement eachother when creating a desired company image.
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If a brand has a strong image, the brand is vulnerable to promotions of other brands
Pregunta 15
Pregunta
In a strategic planning, you should consider
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The available time.
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The extent of the market.
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The consumers buying behaviour.
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All of the above.
Pregunta 16
Pregunta
. In the model of the proces of marketing communication the following subject does not occur:
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Message in the media.
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Knowledge and attitude.
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Alternatives
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Behaviour
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Michiel is a superhuman
Pregunta 17
Pregunta
. Marketing communication is
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To engage with consumers to influence their knowledge, attitude and behavior in a favorable direction.
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To engage with media to influence their ads promotions in a favorable direction.
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Direction to engage with governments to influence their public affairs in a favorable
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To engage with competitors to influence their policy in a favorable direction.
Pregunta 18
Pregunta
When formulating a public affairs it’s neccesary to adapt to the following criteria:
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. Importance for the company and influence by company
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Customers and competition.
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Financial world and public opinion.
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None of the above.
Pregunta 19
Pregunta
19. Which of the two following statements are right?
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. Increasing consumerism is of low importance for the company.
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. Increasing use of alternative energy resources is of low importance for the company.
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Increasing consumerism is of high importance for the company.
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Increasing use of alternative energy resources is of high importance for the company.
Pregunta 20
Pregunta
Which of the two following statements are wrong?
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Increasing consumerism is difficult to influence by the company.
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Increasing use of alternative energy resources is difficult to influence by the company.
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Increasing consumerism is easy to influence by the company.
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Increasing use of alternative energy resources is easy to influence by the company.
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