Pregunta 1
Pregunta
Competitive strategy determines the structure, features, and functions of every information system
Pregunta 2
Pregunta
What DOESN'T affect buyer power?
Pregunta 3
Pregunta
Porter's four competitive strategies can result in a combination of each of these except:
Respuesta
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Cost Leader, Industry Wide
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Cost Leader, Differetiation
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Differentiation, Industry Wide
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Industry Segment, Differentiation
Pregunta 4
Pregunta
Which is NOT a primary activity in the value chain?
Respuesta
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Operations
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Service
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Procurement
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Marketing and Sales
Pregunta 5
Pregunta
What is a Business Process?
Respuesta
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Cost of inputs + Cost of activities
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Value of all outputs - Costs
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Network of activities that generate value by transforming inputs into outputs
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A collection of something
Pregunta 6
Pregunta
Social Media Information supports the sharing of content among a network of uers
Pregunta 7
Pregunta
Business processes vary in cost and effectiveness
Pregunta 8
Pregunta
The two ways IS provides competitive advantages are: product implementations and process implementations
Pregunta 9
Pregunta
The tree types of capital are: Traditional, Human, and ________.
Respuesta
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Technological
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Owned
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Social
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Invested
Pregunta 10
Pregunta
What are the Four Pillars of a Hyper-Social Organization?
Respuesta
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Consumers become Humans
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Market Segments become Tribes
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Structure and Control becomes Messiness
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Consumers become Tribes
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Channels becomes Networks
Pregunta 11
Pregunta
Which is NOT included in dynamic processes?
Respuesta
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Usually requires human judgements
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All decisions can be made by computers
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Flexible, informal, and adaptive
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Involves strategic decisions
Pregunta 12
Pregunta
Companies should monitor unfavorable reviews and delete them in a timely manner because unfavorable reviews provide no benefit to the companies or consumers
Pregunta 13
Pregunta
Reputation management services are a tool for ____________ activity in SEAMS
Respuesta
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Measure
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Sense
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Engage
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Activate
Pregunta 14
Pregunta
Which of the following is an example of a dynamic process?
Respuesta
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Social Netowkring
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Customer Returns
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Order Entry
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Purchasing
Pregunta 15
Pregunta
Process efficiency is the measure of the process inputs and outputs
Pregunta 16
Pregunta
Which of the following is an example of IS improving the quality of a business process?
Respuesta
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Augmenting a human
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Performing an Activity
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Controlling Process Flow
Pregunta 17
Pregunta
Which of the following does NOT cause information silos?
Respuesta
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Different departments have common long term goals
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Different personal and workgroup needs
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Duplicated and inconsistent data
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Data isolated in islands of automation
Pregunta 18
Pregunta
A way to limit information silos is to store a single copy of the data in a shared database, and revising business processes and applications to use that database
Pregunta 19
Pregunta
In a CRM system, what is not one of the four phases of the customer life cycle?
Respuesta
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Attract
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Categorize
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Sell
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Support and Resell
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Research
Pregunta 20
Pregunta
An Enterprise Resource Planning (ERP) is a suite of applications (modules), a database, and a set of inherent processes for consolidating business operations into a single, consistent, computing platform
Pregunta 21
Pregunta
Why is it important to have ethical data?
Pregunta 22
Pregunta
More colors and text will improve your data visualization
Pregunta 23
Pregunta
Which of the following should you check to understand infographics?
Respuesta
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Data Alterations
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Data Source
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Data Presentation
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All of the above