Pregunta 1
Pregunta
An approach that refers to how customers think about proposed or present brands in a market is known as?
Respuesta
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Differentiation
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Positioning
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Promotion
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Market evaluation
Pregunta 2
Pregunta
Customer value is always tangible
Pregunta 3
Pregunta
Consider this statement by Mountain Dew: For 16-24-year-old males, who embrace excitement, adventure, and fun, Mountain Dew of all carbonated soft drinks, delivers great taste that exhilarates like no other because Mountain Dew is energizing, thirst-quenching, and has a one-of-a-kind citrus flavor.
Which part of this statement indicates the product's benefits or key point of differentiation?
Respuesta
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"great taste that exhilarates like no other"
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"is energizing, thirst-quenching, and has a one-of-a-kind citrus flavor"
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"who embrace excitement, adventure, and fun"
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"for 16-24-year-old males"
Pregunta 4
Pregunta
Which of these is not part of the adoption process?
Respuesta
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Awareness
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Interest
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Trial
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Guess
Pregunta 5
Pregunta
Which behavior describes a consumer purchase which has low involvement, is inexpensive, has little risk and requires little information?
Respuesta
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Limited problem solving
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Extensive problem solving
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Routinized response behavior
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Intensive problem solving
Pregunta 6
Pregunta
The logical component of the decision-making process while making a purchase is influenced by?
Respuesta
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Psychological needs
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Economic needs
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Social influences
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Time pressure
Pregunta 7
Pregunta
According to the video, when consumers screen out or modify ideas, messages and information that conflict with previously learned attitudes and beliefs, this is known as?
Respuesta
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Selective Exposure
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Selective Retention
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Selective Perception
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Selective Belief
Pregunta 8
Pregunta
Unlike organizational buyers, individual buyers tend to focus more on quality and exacting purchase specifications.
Pregunta 9
Pregunta
In a buying center, the group of people whose expertise is needed when buying a product are known as?
Respuesta
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Gatekeepers
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Deciders
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Influencers
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Buyers
Pregunta 10
Pregunta
John's Center, an non-profit organization working to conserve wildlife in Africa, needs to make a new purchase of feed for some of the animals in its care. It will use one of its existing suppliers to fill this standard order which happens once every month. This type of buying process is known as?
Respuesta
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New-Task Buying
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Modified Rebuy
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Straight Rebuy
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Quality Rebuy
Pregunta 11
Pregunta
An exhaustive search for an appropriate seller will usually be part of?
Respuesta
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New-Task Buying
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Modified Rebuy
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Straight Rebuy
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Quality Rebuy
Pregunta 12
Pregunta
According to the video, in which of these buying processes could the buyer most certainly use an ecommerce system without consequence?
Respuesta
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New-Task Buying
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Modified Rebuy
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Straight Rebuy
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Quality Rebuy
Pregunta 13
Pregunta
Which of the following is not part of the five levels of branding?
Respuesta
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Brand rejection
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Brand recognition
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Brand preference
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Brand dominance
Pregunta 14
Pregunta
A brand used for several products that are of the same quality is known as?
Respuesta
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A generic brand
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A family brand
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A licensed brand
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An individual brand
Pregunta 15
Pregunta
Which is not an advantage of packaging?
Respuesta
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Makes a product easier to use
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Makes a product safer to use
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Can deter shoplifting
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May lower distribution costs
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Can provide warranty
Pregunta 16
Pregunta
Packaging can affect consumer decisions
Pregunta 17
Pregunta
Which type of product are customers not motivated to seek even though they may want or need them if encouraged to better understand their benefits?
Respuesta
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Regularly unsought products
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New unsought products
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Specialty unsought products
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Convenience unsought products
Pregunta 18
Pregunta
Which is not part of a the typical life cycle of a new product concept?
Respuesta
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Market introduction
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Market growth
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Market development
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Market maturity
Pregunta 19
Pregunta
The product life cycle is typically concerned with individual brands, and not new product categories
Pregunta 20
Pregunta
During market introduction a company would usually spend a lot on sales promotion, market research, heavy advertising, and manufacturing.