Pregunta 1
Pregunta
Which is not part of the 5 C's of marketing strategy?
Respuesta
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Customers
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Context
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Collaborators
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Continuity
Pregunta 2
Pregunta
Statement 1: Customer value is the sum of the benefits from a marketing offering and the cost of obtaining these benefits
Statement 2: Customer value is the difference between the benefits from a marketing offering and the cost of obtaining these benefits.
Statement 3: A customer will always dwell on value as a key determinant of buying behavior.
Respuesta
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Only Statement 1 is correct
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Only Statement 2 is correct
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Only Statement 3 is correct
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Statement 1 and Statement 3 are correct
Pregunta 3
Pregunta
Which tool can be used as part of the 5C framework to analyze the external environment in which a business operates? Choose the best answer
Respuesta
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Competitive matrix
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PESTEL
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Porter's Five Forces
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Vendor Analysis
Pregunta 4
Pregunta
According to the video, controllable variables which a company puts together to satisfy its target market make up its?
Respuesta
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Competitive offering
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Vendor Analysis
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Marketing Mix
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5-C framework
Pregunta 5
Pregunta
The buyer's journey is through three main primary stages:
Respuesta
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discovery, confirmation and decision
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convincing, confirmation and decision
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discovery, consideration and decision
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consideration, informing and decision
Pregunta 6
Pregunta
Which part of the marketing mix is concerned with informing the target market about the product?
Respuesta
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Product
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Place
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Price
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Promotion
Pregunta 7
Pregunta
[blank_start]Target marketing[blank_end] tailors the marketing mix to meet the needs of a specific group of people.
Respuesta
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Target marketing
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Mass marketing
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Single marketing
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Exclusive marketing
Pregunta 8
Pregunta
The total stream of purchases a customer could contribute to the company over the length of their relationship is referred to as?
Pregunta 9
Pregunta
Which of these is a type of unpaid, non-personal presentation of ideas, goods and services?
Respuesta
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Advertising
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Personal selling
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Publicity
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Sales promotion
Pregunta 10
Pregunta
Price is the most important component of the marketing mix
Pregunta 11
Pregunta
[blank_start]Competitive[blank_end] environment is not part of a company's external marketing environment
Respuesta
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Economic
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Technological
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Competitive
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Social
Pregunta 12
Pregunta
A market environment where a number of small firms control the market and the barriers to competitive entry is very high is known as?
Respuesta
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Monopolistic competition
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Monopoly
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Oligopoly
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Pure competition
Pregunta 13
Pregunta
Which of these best explains the difference between Generic and Product markets?
Respuesta
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Generic markets offer broadly similar needs in diverse ways, while Product markets offer very similar needs with close substitutes
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Generic markets offer broadly different needs with close substitutes, while Product markets offer very similar needs in diverse ways
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Generic markets offer broadly similar needs with close substitutes, while Product markets offer very different needs in diverse ways
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Generic markets offer broadly different needs in diverse ways, while Product markets offer very different needs with close substitutes.
Pregunta 14
Pregunta
Marketing managers should focus solely on the product, while expecting the customer to adapt.
Pregunta 15
Pregunta
According to the video, which of these is not one of the target market approaches?
Respuesta
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Single target market
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Multiple target market
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Customer target market
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Combined target market
Pregunta 16
Pregunta
A segmenting dimension which uses income, sex or age, family size, occupation, and education variables is most likely
Respuesta
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Geographic
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Socio-cultural
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Demographic
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Behavioral
Pregunta 17
Pregunta
[blank_start]Clustering[blank_end] is a computer-aided method with which marketers can get additional help with market segmentation
Respuesta
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Dissonance
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Product division
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Qualifying dimension
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Clustering
Pregunta 18
Pregunta
Part of the criteria for determining the number of market segments requires that the segment be large enough to be profitable.
Pregunta 19
Pregunta
The part of the 5-C framework which assesses organizations fulfilling the same wants and needs of the same customers as the company's offerings is?
Respuesta
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Collaborators
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Competitors
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Company
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Context
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Customer
Pregunta 20
Pregunta
Regulations and laws, economy, cultural norms and technological factors are part of which of the 5-C's?
Respuesta
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Collaborators
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Competitors
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Context
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Company
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Customers