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Pregunta 1
Pregunta
Who can post on behalf of Kimberly-Clark and their brands?
Respuesta
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Outside agencies
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Brand team
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Community Managers
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All of the above
Pregunta 2
Pregunta
In all media, K-C does NOT allow brand messages to be placed in environments or with content containing the following:
Respuesta
-
Graphic or excessive violence, or threats of such
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Discriminatory, harassing or retaliatory activities
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Exploitive or gratuitous sex
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Editorial/Content that slanders and/or can be perceived as damaging to K-C at the corporate or brand level
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Discussion and/or glorification of illegal activities
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Content considered generally to be in bad taste
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Content that discloses confidential, proprietary or trade secret information belonging to K-C
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All of the above
Pregunta 3
Pregunta
Persons under the age of 13 can leave comments/content on K-C branded social pages.
Respuesta
- True
- False
Pregunta 4
Pregunta
Community Managers should use the approved "Play Nice" language in a follower conversation where social users are verbally attacking one another.
Respuesta
- True
- False
Pregunta 5
Pregunta
What type of posts should be hidden from our social space? (check all that apply)
Respuesta
-
Profanity, perverted, vulgar, or pornographic language
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Harmful or misleading information
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Posts with a clear intention to sell or promote another product or service
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Photo of cute babies
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Any discriminatory, harassing or retaliatory reference regarding gender, disability, religion, politics, race, sexual preference or any other protected category
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Personally identifiable information
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Negative comments
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Any content that includes sending spam or phishing
Pregunta 6
Pregunta
In most cases, to preserve the immediacy and conversational nature of social media, K-C’s practice is to allow user generated content to appear immediately on K-C’s social media accounts or sites, and be moderated continuously or as soon after going live as possible.
Respuesta
- True
- False
Pregunta 7
Pregunta
K-C’s preference is that every single post includes transparent disclosure.
Respuesta
- True
- False
Pregunta 8
Pregunta
Community Managers can edit any content that has already been posted.
Respuesta
- True
- False
Pregunta 9
Pregunta
Community Managers may request any personal, or personally identifiable, information from consumers through social media.
Respuesta
- True
- False
Pregunta 10
Pregunta
Is private messaging allowed through our branded social media programs?
Respuesta
-
Yes
-
No
Pregunta 11
Pregunta
The Community Manager should always steer negative social complaints offline.
Respuesta
- True
- False
Pregunta 12
Pregunta
How do you decide what posts should be escalated? (Select the best possible answer)
Respuesta
-
Use your best judgement
-
Ask your lead
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Through the escalation decision tree
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All posts should be escalated
Pregunta 13
Pregunta
K-C owns all global K-C social media sites, as well as the administrative right to distribution and passwords for such sites.
Respuesta
- True
- False
Pregunta 14
Pregunta
YouTube is used primarily for embedded and hosted videos.
Respuesta
- True
- False
Pregunta 15
Pregunta
What comments/posts should Community Managers respond to? (check all that apply)
Respuesta
-
Everything!
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Product inquiry
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Product complaint
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All posts to the Facebook timeline, unless the comment is questionable and you're instructed to ignore by the team lead
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Follower conversations
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Photos on our timelines
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Photos in threads
Pregunta 16
Pregunta
What should you look for when following back on Twitter?
Respuesta
-
Must have a profile photo
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50 followers or more
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Whether or not the account uses profanity and or graphic photos
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If the user is an ABDL
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All of the above
Pregunta 17
Pregunta
How responsive should the Community Manager's comments be?
Respuesta
-
10 minutes or less
-
15 minutes or less
-
20 minutes or less
-
30 minutes or less
Pregunta 18
Pregunta
Can Instagram posts be made from personal devices?
Respuesta
-
Yes
-
No
Pregunta 19
Pregunta
What can the Community Manager retweet?
Respuesta
-
Any tweet
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Tweets from just our followers
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A tweet from a K-C partner or blogger, and anything pre-approved by the agency
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None of the above
Pregunta 20
Pregunta
Can K-C employees leave reviews on our products?
Respuesta
-
Yes
-
No
-
Yes, but only if they disclose that they are a K-C employee and their opinions are their own
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