3576954
Descripción
Test por DigitalReady, actualizado hace más de 1 año
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Creado por DigitalReady
hace casi 9 años
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Pregunta 1
Pregunta
You wish to reach a new target audience who are actively looking for the types of products or services your company provides, which of the following digital marketing channels is most appropriate?
Respuesta
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Social media marketing
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Search engine marketing
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Mobile marketing
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Email marketing
Pregunta 2
Pregunta
Digital marketing is characterised as a new form of marketing because it _______ _______ output schedules and budgetary constraints. Choose one from the following to complete the sentence:
Respuesta
-
further emphasizes
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detracts from
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liberates from
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ties into
Pregunta 3
Pregunta
In recent years there has been a dramatic shift in the dynamic within marketing. With digital marketing in particular the power and influence is now considered to be centered around the ______. Choose one of the following to complete the sentence:
Respuesta
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publisher
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consumer
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community
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business
Pregunta 4
Pregunta
Iteration is a key principle of successful digital marketing. What does this mean? Choose one of the following:
Respuesta
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Guiding the customer towards their needs and suggesting how to fulfill them.
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Planning and adjusting marketing initiatives based on customer engagement.
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Believing that by continually advertising the customer will believe your proposition.
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Driving sales through branding and refining the product offering.
Pregunta 5
Pregunta
You are in your local shopping centre and there is a hotspot associated with one of the stores which surveys for local end-users with open connections. The store then offers a 50% discount to local end-users based on presentation of a coupon. What is being described here? Choose one from the following:
Respuesta
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MMS marketing
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Email marketing
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Bluetooth proximity marketing
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QR proximity marketing
Pregunta 6
Pregunta
There is a significant new trend in geo-location services with mobile. Which one of the following is a location-based social media service? Choose one from the following:
Respuesta
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TweetPic
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Google Alerts
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LinkedIn
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Foursquare
Pregunta 7
Pregunta
An effective Search Engine Optimisation (SEO) plan involves two key dimensions. What are they? Choose one from the following:
Respuesta
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Off-site and directory
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Homepage and off-site
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On-page and off-page
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Blog site and micro site
Pregunta 8
Pregunta
Google AdWords has a special tool that helps gauge likely traffic volumes for keywords. What is it called? Choose one from the following:
Respuesta
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Keyword Planner tool
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Contextual Targeting tool
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Ad Preview tool
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Placement tool
Pregunta 9
Pregunta
What is the term which describes the position of a website in search results based on the number and quality of all websites that link to it, as well as some other factors? Choose one from the following:
Respuesta
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Canonicalisation
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Prominence
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Ranking
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Placement
Pregunta 10
Pregunta
What kind of advertising revenue model is referred to when ads display within search results, and are only paid for when the consumer clicks on the ad? Choose one from the following:
Respuesta
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CPM advertising model
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CPA advertising model
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CPC advertising model
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CTR advertising model
Pregunta 11
Pregunta
Which of the following is the most commonly used tool to monitor, track and segment traffic to your website?
Respuesta
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Google Analytics
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StatCounter
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Alexa
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Google Webmaster tools
Pregunta 12
Pregunta
______ _____ is the term used to describe the process of collecting, measuring and analyzing website data? Fill in the blank by choosing one from the following:
Respuesta
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Web Analytics
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Metrication Analysis
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Web Dynamics
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Research Analytics
Pregunta 13
Pregunta
You have heard that there are three primary sources of website traffic? Which one of the following is NOT a primary source of traffic? Choose one from the following:
Respuesta
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Mirror
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Search engine
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Referring
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Direct
Pregunta 14
Pregunta
What is an ad impression? Choose one from the following:
Respuesta
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When a web page loads within a browser
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When an ad generates a lead or sale
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When a user views an ad
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When a user clicks on an ad
Pregunta 15
Pregunta
What is the term used to describe when a customer arrives at a specific web page and completes a predefined action? Choose one from the following:
Respuesta
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Completion
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Bounce
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Calculation
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Conversion
Pregunta 16
Pregunta
What number does the term CPM refer to? Choose one from the following:
Respuesta
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Cost Per Click
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Cost Per Million
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Cost Per Thousand
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Cost Per Hundred
Pregunta 17
Pregunta
What name do Twitter users give to the account name identifier: @username? Choose one from the following:
Respuesta
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Aka
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Alias
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Tag
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Handle
Pregunta 18
Pregunta
Public posts on your Google+ Brand page have a key benefit in search. What is it? Choose one from the following:
Respuesta
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Google screens from search
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Google presents as paid search
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Google promotes within Hangouts
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Google recommends in search
Pregunta 19
Pregunta
Which one of the following is NOT a privacy setting for viewing videos on YouTube? Choose one from the following:
Respuesta
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Listed
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Private
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Unlisted
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Public
Pregunta 20
Pregunta
What symbol denotes a topic in a conversation on Twitter? Choose one from the following:
Respuesta
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@
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#
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&
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*
Pregunta 21
Pregunta
Which one of the following would not be considered as a Key Performance Indicator (KPI) for your organic Twitter account engagement? Choose one from the following:
Respuesta
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Mentions
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Re-tweets
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Favourites
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Promoted Tweets
Pregunta 22
Pregunta
Where will you next click in the screen shown in order to create a special branded area for your company within Google+ ? Choose the correct area (A, B, C, or D) below:
Respuesta
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A
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B
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C
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D
Pregunta 23
Pregunta
Where would you first click in the screen shown to also add your micro-blogging feeds to your LinkedIn profile? Choose the correct area below (A, B, C, or D):
Respuesta
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A
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B
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C
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D
Pregunta 24
Pregunta
You have just setup a YouTube Channel for your new business. Where would you first click in the screen shown in order to enable monetization for your new YouTube Channel. Chose the correct area (A, B, C, or D) below
Respuesta
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A
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B
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C
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D
Pregunta 25
Pregunta
Where would you click on the screen shown to find out what is currently trending? Choose the correct area (A, B, C, or D) below:
Respuesta
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A
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B
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C
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D
Pregunta 26
Pregunta
There are unique opportunities for both consumers and businesses with mobile marketing. Opportunities which make it possible to pitch offers, products or coupons at a particular time and place. What is the marketing term to describe this? Choose one from the following:
Respuesta
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Scenario based
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Value add
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Location based
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Opportunity based
Pregunta 27
Pregunta
Which one of the following is the most common KPI (Key Performance Indicator) for an App. Choose one from the following:
Respuesta
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Bounce rate
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Downloads
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Open rate
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Session length
Pregunta 28
Respuesta
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Social Media Marketing
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Search Engine Optimization
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Search Engine Organisation
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Social Engagement Operations
Pregunta 29
Pregunta
Which of the following gives the correct order of the steps in the new product development process?
Respuesta
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development, idea generation, screening, idea evaluation, commercialization
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idea generation, idea evaluation, development, screening, commercialization.
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idea generation, screening, idea evaluation, development, commercialization.
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screening, idea generation, idea evaluation, development, commercialization.
Pregunta 30
Respuesta
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Web pages of short, mostly postings by an individual that are arranged chronologically
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Mini Messages of 140 characters or less.
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A category for discussion groups within Usenet.
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A web page that allows anyone to edit it
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