Digital Marketing Knowledge Test!

Descripción

Do you have what it takes to succeed in the Digital Marketing field? Take this comprehensive test to find out now!
Robert Burwell
Test por Robert Burwell, actualizado hace más de 1 año
Robert Burwell
Creado por Robert Burwell hace más de 2 años
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Resumen del Recurso

Pregunta 1

Pregunta
Of the following website functions, which is the most important?
Respuesta
  • Having free reports, downloads, etc
  • Describing the services your company provides
  • Capturing email addresses of visitors
  • Having contact information on every page

Pregunta 2

Pregunta
The best way to promote a business with social media is
Respuesta
  • To advertise your company, services and products
  • To collect as many contacts as possible
  • Offer a lot of helpful and free information
  • Invite potential clients to visit your website

Pregunta 3

Pregunta
On-page search engine optimization refers to
Respuesta
  • Programming keywords into a website
  • Evaluating each page of a website for design
  • The amount of links coming into your website
  • The number of search engine sites a website is submitted to

Pregunta 4

Pregunta
The best way to improve search engine ranking is with
Respuesta
  • Video
  • A blog
  • Having at least 500 words of text per page
  • Using a lot of graphics per page

Pregunta 5

Pregunta
The main objective to branding is which of the following?
Respuesta
  • To have potential customers recognize your logo and marketing materials
  • To earn trust from your customers
  • Promotional materials that match and coordinate
  • Having a unique tag line

Pregunta 6

Pregunta
Which of the following marketing techniques are most likely to pay you?
Respuesta
  • Pay per click advertising
  • Using social media marketing strategies
  • Posting press releases
  • Article marketing

Pregunta 7

Pregunta
Which of the following link exchanges is the most effective for increasing search engine rank?
Respuesta
  • Ask everyone you know to link to your website
  • Exchange links with businesses in a related industry
  • Purchase links from a link exchange company
  • Creating a long list of recommended links on a link page

Pregunta 8

Pregunta
When is it most ideal to send a press release?
Respuesta
  • Only when there is "big news" happening
  • Only around the holidays
  • When news seems to be slow
  • Tuesday through Thursday for anything newsworthy

Pregunta 9

Pregunta
What is the best way to make money "while you sleep"?
Respuesta
  • By dreaming up good marketing ideas
  • Selling stuff on eBay
  • Having products on your website
  • Having a spouse who works the night shift

Pregunta 10

Pregunta
The best way to increase the possibility of website visitors following through on contacting you is
Respuesta
  • Offer a 1-800-#
  • Tell them to call you today
  • Offer a freebie "take away" with your contact information
  • Offer testimonials
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