Test of Marketing and Promotion

Descripción

Test about the video Marketing and promotion
Karla Leon
Test por Karla Leon, actualizado hace más de 1 año
Karla Leon
Creado por Karla Leon hace casi 9 años
21
0

Resumen del Recurso

Pregunta 1

Pregunta
Promotion
Respuesta
  • Activities that communicate the product, brand or service to the user.
  • Process of making potential customers interested in your products or services.

Pregunta 2

Pregunta
Marketing
Respuesta
  • Dividing the marketplace into parts which are definable, accessible, actionable, and profitable and have a growth potential.
  • Process of making potential customers interested in your products or services.

Pregunta 3

Pregunta
Price
Respuesta
  • Activities that communicate the product, brand or service to the user.
  • Is the value that is put to a product or service.

Pregunta 4

Pregunta
Target
Respuesta
  • A specific group of consumers at which a company aims its products and services.
  • The process of attracting public attention to public by the use of the mass media.

Pregunta 5

Pregunta
Advertising
Respuesta
  • Name, symbol or other feature that distinguishes one seller's product from those of others.
  • Messages that are intended to inform or influence people to buy a product.

Pregunta 6

Pregunta
Segmentation
Respuesta
  • Dividing the marketplace into parts which are definable, accessible, actionable, and profitable and have a growth potential.
  • The image, sound, name, brand or attribute that comes to mind immediately when asked about products.

Pregunta 7

Pregunta
Top of the mind recall
Respuesta
  • Messages that are intended to inform or influence people to buy a product.
  • The image, sound, name, brand or attribute that comes to mind immediately when asked about products.

Pregunta 8

Pregunta
Brand
Respuesta
  • Name, symbol or other feature that distinguishes one seller's product from those of others.
  • The condition of the relationship between and organization and the public.

Pregunta 9

Pregunta
Publicity
Respuesta
  • The process of attracting public attention to public by the use of the mass media.
  • Is the value that is put to a product or service.

Pregunta 10

Pregunta
Public Relations
Respuesta
  • A specific group of consumers at which a company aims its products and services.
  • The condition of the relationship between and organization and the public.
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