4943696
Descripción
Test por Sergio López, actualizado hace más de 1 año
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Creado por Sergio López
hace más de 8 años
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Pregunta 1
Pregunta
What are the two most important management challenges in building a successful ecommerce
presence?
Respuesta
-
developing a clear understanding of business objectives and knowing how to choose the right technology to achieve those objectives
-
having an accurate understanding of your business environment and an achievable business plan
-
building a team with the right skill sets and closely managing the development process
-
identifying the key components of your business plan and selecting the right software, hardware, and infrastructure for your site
Pregunta 2
Pregunta
In order from beginning to end, the major steps in the SDLC, are:
Respuesta
-
systems analysis/planning; systems design; building the system; testing; and implementation.
-
systems design; testing; building the system; and implementation.
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systems analysis/planning; systems design; building the system; implementation; and testing.
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systems analysis/planning; implementation; building the system; and testing.
Pregunta 3
Pregunta
________ are the types of information systems capabilities needed to meet business
objectives.
Respuesta
-
Information requirements
-
System functionalities
-
System design specifications
-
Physical design specifications
Pregunta 4
Pregunta
Which of the following basic system functionalities is used to display goods on a Web site?
Respuesta
-
product database
-
digital catalog
-
shopping cart system
-
customer database system
Pregunta 5
Pregunta
Which system functionality must your Web site have in order to be able to personalize or
customize a product for a client?
Respuesta
-
an ad server
-
a site tracking and reporting system
-
an inventory management system
-
customer on-site tracking
Pregunta 6
Pregunta
A system design has two main components:
Respuesta
-
a logical design and a physical design.
-
a behavioral design and a technological design.
-
business objectives and technology requirements.
-
front-end systems and back-end systems.
Pregunta 7
Pregunta
Which of the following helps you understand the marketing effectiveness of your ecommerce
site?
Respuesta
-
shopping cart
-
product database
-
site tracking and reporting system
-
inventory management system
Pregunta 8
Pregunta
Which of the following is not one of the basic business objectives for an e-commerce site?
Respuesta
-
display goods
-
execute a transaction
-
provide production and supplier links
-
optimize system architecture
Pregunta 9
Pregunta
All of the following are basic information requirements for a product database except:
Respuesta
-
product descriptions.
-
stock numbers.
-
customer ID numbers.
-
inventory levels.
Pregunta 10
Pregunta
Which of the following typically includes a data flow diagram to describe the flow of
information for a Web site?
Respuesta
-
physical design
-
logical design
-
testing plan
-
co-location plan
Pregunta 11
Pregunta
Which of the following details the actual hardware components to be used in a system?
Respuesta
-
architecture plan
-
system functionalities plan
-
logical design
-
physical design
Pregunta 12
Pregunta
________ verifies that the business objectives of the system as originally conceived are in
fact working.
Respuesta
-
System testing
-
Acceptance testing
-
Unit testing
-
Implementation testing
Pregunta 13
Pregunta
________ involves testing a site program's modules one at a time.
Respuesta
-
System testing
-
Acceptance testing
-
Unit testing
-
Implementation testing
Pregunta 14
Pregunta
Most of the time required to maintain an e-commerce site is spent on:
Respuesta
-
debugging code.
-
responding to emergency situations.
-
general administration and making changes and enhancements to the system.
-
changes in reports, data files, and links to backend databases.
Pregunta 15
Pregunta
An e-commerce site that cost $25,000 to develop is likely to require a yearly maintenance
budget of approximately:
Respuesta
-
$5,000.
-
$10,000.
-
$25,000.
-
$50,000.
Pregunta 16
Pregunta
All of the following are simple steps for optimizing Web page content that can reduce
response times except:
Respuesta
-
reducing unnecessary HTML comments.
-
segmenting computer servers to perform dedicated functions.
-
using more efficient graphics.
-
avoiding unnecessary links to other pages on the site.
Pregunta 17
Pregunta
All of the following can enhance page delivery speed except:
Respuesta
-
using edge caching services.
-
using specialized content delivery networks.
-
increasing local bandwidth.
-
increasing the dynamic content on the pages.
Pregunta 18
Pregunta
All of the following might be part of a Web site's backend layer except:
Respuesta
-
a pre-existing corporate database.
-
a human resources system.
-
a production MRP system.
-
an application server.
Pregunta 19
Pregunta
All of the following might be part of a Web site's middle-tier layer except:
Respuesta
-
a database server.
-
an ad server.
-
legacy corporate applications.
-
a mail server.
Pregunta 20
Pregunta
The leading Web server software is:
Respuesta
-
Apache.
-
Microsoft Internet Information Server.
-
Linux.
-
Google Enterprise Server.
Pregunta 21
Pregunta
All of the following are basic functionality provided by Web servers except:
Respuesta
-
site management tools.
-
data capture tools.
-
security services.
-
a shopping cart.
Pregunta 22
Pregunta
Which of the following is used to process certificates and private/public key information?
Respuesta
-
HTTP
-
SSL
-
FTP
-
data capture tools
Pregunta 23
Pregunta
Which of the following would you use to identify orphan files?
Respuesta
-
HTTP
-
FTP
-
data capture tools
-
site management tools
Pregunta 24
Pregunta
Which of the following is an example of a CMS?
Respuesta
-
Apache
-
WordPress
-
Oracle
-
WebTrends Analytics
Pregunta 25
Pregunta
Advantages of dynamic page generation include all of the following except:
Respuesta
-
lowered menu costs.
-
market segmentation.
-
nearly cost-free price discrimination.
-
client-side execution of programming.
Pregunta 26
Pregunta
Which of the following cannot be used to retrieve objects from a database?
Respuesta
-
CGI
-
ASP
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JSP
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HTML
Pregunta 27
Pregunta
Which of the following types of servers monitors and controls access to a main Web server
and implements firewall protection?
Respuesta
-
proxy server
-
list server
-
groupware server
-
mail server
Pregunta 28
Pregunta
Which of the following technologies could you use to place the content of your Web site in a
database so that you can then dynamically generate requests for pages?
Respuesta
-
Apache web server
-
proxy server
-
shopping cart
-
CMS
Pregunta 29
Pregunta
Which of the following is not a type of application server?
Respuesta
-
proxy server
-
mail server
-
ad server
-
FTP server
Pregunta 30
Pregunta
All of the following are basic functionality provided by e-commerce merchant server
software except:
Respuesta
-
a product catalog.
-
marketing software.
-
a shopping cart.
-
credit card processing.
Pregunta 31
Pregunta
Which of the following is not one of the main factors in Web site optimization?
Respuesta
-
page content
-
page generation
-
page delivery
-
page stickiness
Pregunta 32
Pregunta
An e-commerce Web site that processes orders requires, at minimum, a ________ system
architecture.
Respuesta
-
single-tier
-
two-tier
-
three-tier
-
multi-tier
Pregunta 33
Pregunta
All of the following are Web site design features that annoy customers except:
Respuesta
-
slow-loading pages.
-
pop-under ads.
-
splash pages.
-
redundant navigation.
Pregunta 34
Pregunta
Which of the following is not an open source software tool?
Respuesta
-
WebSphere
-
Apache
-
MySQL
-
PHP
Pregunta 35
Pregunta
The term stateless refers to the fact that:
Respuesta
-
no one government entity controls the Internet.
-
the server does not have to maintain an ongoing dedicated interaction with the client computer.
-
system performance degrades as more simultaneous users require service.
-
Web servers may maintain multiple instances of server software to handle requests.
Pregunta 36
Pregunta
Which of the following is not an activity typically associated with a social media ecommerce
presence?
Respuesta
-
search
-
conversation
-
sharing
-
advice
Pregunta 37
Pregunta
Which of the following types of sites typically tends to have high to very high page views
(hits)?
Respuesta
-
Web services
-
customer self-service
-
trading
-
publishing/subscription
Pregunta 38
Pregunta
Which of the following types of sites typically needs a high percent of secure pages?
Respuesta
-
Web services
-
customer self-service
-
trading
-
publishing/subscription
Pregunta 39
Pregunta
Which of the following is not a main factor in determining overall demand for an ecommerce
site?
Respuesta
-
static file sizes
-
number of items in inventory
-
user profiles
-
type of content
Pregunta 40
Pregunta
The cost of hardware, software, and telecommunications services needed to build a Web site
have ________ over the last decade.
Respuesta
-
increased dramatically
-
increased moderately
-
decreased dramatically
-
decreased slightly
Pregunta 41
Pregunta
Which of the following is the final stage suggested for a six-phase plan to develop an ecommerce
presence?
Respuesta
-
mobile plan
-
maintenance
-
testing plan
-
Twitter plan
Pregunta 42
Pregunta
Which of the following is not an example of one of the four kinds of e-commerce presence?
Respuesta
-
e-mail list
-
customer management system
-
Twitter feed
-
print ad that refers to a Web site
Pregunta 43
Pregunta
All of the following are steps one can take to right-size a Web site's hardware platform and
meet demands for service except:
Respuesta
-
scaling hardware vertically.
-
scaling hardware horizontally.
-
replacing static pages with dynamically generated pages.
-
improving processing architecture.
Pregunta 44
Pregunta
All of the following are methods of improving the processing architecture of a Web site
except:
Respuesta
-
separating static content from dynamic content.
-
optimizing ASP code.
-
optimizing the database schema.
-
adding Web servers.
Pregunta 45
Pregunta
Which of the following is the least expensive path to creating a mobile Internet presence?
Respuesta
-
developing a native app
-
resizing an existing Web site for mobile use
-
building a mobile Web app using HTML
-
building a mobile Web app using Java
Pregunta 46
Pregunta
All of the following are important factors in Web site optimization except:
Respuesta
-
selecting keywords and page titles.
-
identifying market niches for your services or products.
-
buying search engine ads.
-
adhering to accessibility guidelines.
Pregunta 47
Pregunta
________ provides a set of standards for communicating between a browser and a program
running on a server that allows for interaction between the user and server.
Respuesta
-
CGI
-
ColdFusion
-
JavaScript
-
VBScript
Pregunta 48
Pregunta
________ is a programming language invented by Netscape used to control the objects on an
HTML page and handle interactions with the browser.
Respuesta
-
VBScript
-
ActiveX
-
ColdFusion
-
JavaScript
Pregunta 49
Pregunta
The primary way a Web site is able to personalize the content presented to a visitor is
through the use of:
Respuesta
-
privacy policies.
-
cookies.
-
accessibility rules.
-
site management tools.
Pregunta 50
Pregunta
Which of the following is an example of dynamic content?
Respuesta
-
product photographs
-
product descriptions
-
home page graphic
-
blog posts
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