5283313
Descripción
Test por Jevgenija Zukova, actualizado hace más de 1 año
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Creado por Jevgenija Zukova
hace más de 8 años
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Pregunta 1
Pregunta
Which one of these statements is viewed as a aspiration?
Respuesta
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Meal in a restaurant with your family.
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Having set of basic clothing.
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Buying a car in few years time.
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Buying decorations for your house.
Pregunta 2
Pregunta
What is seen as a need?
Respuesta
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Water.
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Going out with friends every weekend.
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Having a computer.
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Having a Wi-Fi.
Pregunta 3
Pregunta
What doesn't change over a person's life cycle?
Respuesta
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Needs
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Wants
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Aspirations
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Values
Pregunta 4
Pregunta
How do you call things that are considered to be important?
Respuesta
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Needs
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Wants
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Aspirations
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Values
Pregunta 5
Pregunta
Sam is 25. Sam has aspiration of going to university. How he is going to satisfy this aspiration?
Respuesta
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He will ask his friends to lend him some money.
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He will do nothing and give up on aspiration.
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He will open savings account and save money in medium-term.
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He will insure his car.
Pregunta 6
Pregunta
What is a mortgage?
Respuesta
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Short-term borrowing
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Medium-term saving
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Medium-term borrowing
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Long-term borrowing
Pregunta 7
Pregunta
Is the following statement is TRUE?
Investments, pensions and insurance are products that satisfy peoples medium and long term wants and aspirations.
Respuesta
- True
- False
Pregunta 8
Pregunta
Is the following statement TRUE?
Taking a mortgage is a want.
Respuesta
- True
- False
Pregunta 9
Pregunta
Which of these sets of factors are only internal?
Respuesta
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Values, Beliefs,Attitudes,Perceptions,Marketing
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Peer pressure, Trends and Role models, Values, Beliefs
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Preferences,Perceptions, Beliefs, Values, Attitudes
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Culture, Promotion, Public relations, Product placement and sponsorship, Marketing
Pregunta 10
Pregunta
Values help people to distinguish between what they consider to be needs and what they consider to be wants, and to from their aspirations.
What is another function of the values?
Respuesta
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They help people to plan their finances and to decide between different alternatives.
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They influence the way people see financial services and the firms that provide them.
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Refer to how , at a given time and place, people think and feel about another person, an event or an issue.
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Affect the way they feel about the products with which they are surrounded.
Pregunta 11
Pregunta
What is the example for a belief?
Respuesta
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A person might believe that banks will crash and this would make them wary of saving their money in a bank account.
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A person might believe that it's important to plan for a future.
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A person is interested in planning for a future.
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Using on-line banking services because they are more convenient.
Pregunta 12
Pregunta
Who would have a positive attitude towards saving for the old age?
Respuesta
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Children
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Teenagers
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Young adults
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Old people
Pregunta 13
Pregunta
Attitude to risk can be as positive as negative. People with positive attitude to risk are known as risk tolerant. Is it true?
Respuesta
- True
- False
Pregunta 14
Pregunta
Is marketing an internal factor?
Respuesta
- True
- False
Pregunta 15
Pregunta
How does marketing influence people?
Respuesta
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If a person needs to decide on a financial product and he saw a good review on it in a newspaper, they are more likely to take this financial product.
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If a person heard a positive recommendation from his friend on a certain product, that person will be more tolerant towards that product.
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If a product is advertised by a celebrity, it's more likely that a person will decide on that product.
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If it's morally wrong to buy a particular product, a person will not buy it.
Pregunta 16
Pregunta
What is TRUE about advertising?
Respuesta
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It's used to inform and persuade.
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It's known as 'below the line' expenditure.
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It's entire message is to implicit.
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It involves a product appearing on a TV show or in a film.
Pregunta 17
Pregunta
What is usually found in the 'small print' ?
Respuesta
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Terms and conditions that determine the amount of interest received on a savings account and the amount of interest and fees charged on the loan.
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Information about the provider.
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Warnings about how peer pressure can influence your decision.
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Date when the financial product will not be available.
Pregunta 18
Pregunta
What is 'below the line' expenditure?
Respuesta
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Part of the promotion that is not paid for directly but which keeps a business's product in the public eye.
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Promotion of a product that is considered to be very cheap.
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Promotion of a product that is paid directly in order to keep business's product in the public eye.
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Part of the promotion that is very expensive but very effective to the business.
Pregunta 19
Pregunta
Is that true that PR activities cost money, but they contribute to the general reputation of a business and are not directly related to the brands that the business sells?
Respuesta
- True
- False
Pregunta 20
Pregunta
Is it important to set priorities to your wants and aspirations in order to afford most of them?(true=important, false= not important)
Respuesta
- True
- False
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