Pregunta 1
Pregunta
Recommendation engines proactively identify products that ________.
Respuesta
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have a high probability of being something the consumer might want to buy
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people don’t know they want
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capture people’s attention with eye-catching POS displays
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are suggested by employees
Pregunta 2
Pregunta
A major source of revenue for search engines Google and Yahoo is _______, such as for certain keywords.
Respuesta
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Subscriptions
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Licensing fees
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Advertising
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User fees
Pregunta 3
Pregunta
The most popular commercial search engines, Google and Bing, are based on ________ technology.
Respuesta
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meta-search
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crawler
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directory
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semantic
Pregunta 4
Pregunta
________ search listings are a form of advertising and are purchased from search engine companies.
Respuesta
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Paid
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Informational
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Organic
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Transactional
Pregunta 5
Pregunta
With ________ media content goes from the technology to the people, but with ________ media, people create and control the content.
Respuesta
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Traditional; social
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Print; digital
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Digital; print
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Social; traditional
Pregunta 6
Pregunta
Because businesses compete for our attention, they have a vested interest in maintaining a high degree of visibility on _________.
Respuesta
-
search engine results pages
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direct to consumer sales channels
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organic search listings
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search engine optimization
Pregunta 7
Pregunta
According to the Cluetrain Manifesto, over time successful companies will learn to engage customers in ________ as an alternative to the unidirectional or broadcast method of communication.
Respuesta
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contests
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conversations
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corporate culture
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tagging
Pregunta 8
Pregunta
A fast growing social technology sector involves _______, which are used to track conversations taking place on the web, particularly on other social media sites.
Pregunta 9
Pregunta
A bank may utilize ________ to display a mortgage application from its own records, the property location on a Google map and information from county government property tax records.
Respuesta
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an enterprise mashup
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social apps
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RSS technology
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social bookmarks
Pregunta 10
Pregunta
Google’s PageRank algorithm uses a website’s ________ in order to determine its quality.
Respuesta
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popularity
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relevancy
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structure
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user satisfaction
Pregunta 11
Pregunta
With __________ systems, supply chain partners collaborate in planning and demand forecasting in order to ensure that members of the supply chain will have the right amount of raw materials and finished goods when they need them.
Pregunta 12
Pregunta
Data requirements of the operational level units are extensive and relatively routine, rarely changing because they depend on fixed sources of input and __________, which is a set of written instructions that document a routine activity that is followed by an organization.
Pregunta 13
Pregunta
Coordination of several complex processes, namely ordering, purchasing or procurement, inbound logistics and outbound logistics activities is called _____________.
Pregunta 14
Pregunta
SharePoint can be used to set up a secure, access-controlled ________ site to share with external partners in the supply chain, contractors, and so on.
Respuesta
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extranet
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intranet
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cloud
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legacy
Pregunta 15
Pregunta
Apple’s iPhone and iPod are best examples of __________ business strategies because demand was so high that many customers were even willing to camp out on sidewalks to guarantee getting one on the day of their releases.
Respuesta
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product-centric
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customer-centric
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upselling
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cross-selling
Pregunta 16
Pregunta
________ refers to private or company-owned social media, software, platforms, or apps specially designed for use by business leaders and employees to fulfill the strategic mission.
Respuesta
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Enterprise social
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Social markets
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Knowledge management
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Collaboration tools
Pregunta 17
Pregunta
__________ systems are commercial software packages that integrate business processes, including supply chains, manufacturing, financial, human resources, budgeting, sales, and customer service.
Pregunta 18
Pregunta
Data from functional ISs are used extensively by enterprise applications, including business intelligence (BI), e-commerce, customer relationship management (CRM), and ____________.
Pregunta 19
Pregunta
Each of the following is a basic functional area that is supported by information systems: manufacturing and production, ________, finance, IT, sales and marketing, and HR.
Respuesta
-
Administrative
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Accounting
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Quality control
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Organizational
Pregunta 20
Pregunta
HR apps are leased in __________ arrangements.
Pregunta 21
Pregunta
________ is a document used to communicate the company’s goals and the actions needed to achieve them.
Respuesta
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Strategic plan
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Mission statement
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Organizational chart
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SOP
Pregunta 22
Pregunta
Enterprise systems are integrated ISs that support core business processes and functions. How is integration achieved?
Respuesta
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Integration is achieved connections to central data repositories that enable them to synch and share the latest data.
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Integration is achieved by connecting wired and wireless computer networks so they can share applications.
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Integration is achieved by outsourcing to vendors that replace stand-alone ISs with a single IS.
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Integration is achieved by using cloud computing.
Pregunta 23
Pregunta
At what level are decisions made that set or impact the long-term direction of the entire organization?
Pregunta 24
Pregunta
The purpose of control is to identify deviations from goals as soon as possible in order to take corrective action. Tracking sales, inventory levels, orders, and customer support are examples of control activities. What type of company data is most important at this level?
Respuesta
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Internal data
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External data
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Vendor data
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Administrative data
Pregunta 25
Pregunta
When companies need to update mission critical computing systems, they often turn to ________ which integrate core business process and functions.