844512
Descripción
Test por jbrumski22, actualizado hace más de 1 año
|
Creado por jbrumski22
hace casi 11 años
|
|
Pregunta 1
Pregunta
Early European magazines were oriented toward _____.
Respuesta
-
A. recent news
-
B. medical and health advice
-
C. discussions of women's issues
-
D. broad political commentary
-
e. hunting and fishing trips
Pregunta 2
Pregunta
In 1828, Sarah Josepha Hale started the first magazine directed exclusively to a female audience called _______.
Respuesta
-
A. Harper's
-
B. Godey's Ladies Book
-
C. Youth's Companion
-
D. Ladies' Magazine
-
E. Ladies Home Magazine
Pregunta 3
Pregunta
The term muckraker ___________.
Respuesta
-
A. described investigative reporters who only wrote about American institutions in a positive light
-
B. was coined by President Theodore Roosevelt because he was angry with negative reporting
-
C. described reporters who wanted to write in the simplistic and conventional style of newspaper journalism
-
D. was seen as an insult by leading investigative reporters
-
E. None of the above options is correct
Pregunta 4
Pregunta
Which magazine was the foremost outlet for photojournalism in the mid-twentieth century?
Respuesta
-
The North American Review
-
The Nation
-
Harper's
-
The Saturday Evening Post
-
Life
Pregunta 5
Pregunta
One of the reasons for TV Guide's popularity was that _____.
Respuesta
-
A. its first issue featured Elvis
-
B. it offered lurid commentary about TV stars
-
C. it was initially free
-
D. many newspapers hadn't yet started publishing TV listings
-
E. All of the options are correct
Pregunta 6
Pregunta
Which popular magazine was launched in 1974 by Time Inc.?
Respuesta
-
A. Sports Illustrated
-
B. The Saturday Evening Post
-
C. People
-
D. Life
-
E. TV Guide
Pregunta 7
Pregunta
An example of a magazine that was conceived of online-only is___.
Respuesta
-
Time
-
TV Guide
-
Wired
-
Entertainment Weekly
-
Slate
Pregunta 8
Pregunta
Hugh Hefner's Playboy magazine became an instant success in 1953, thanks in part to ________.
Respuesta
-
A. insightful feminist articles
-
B.articles that criticized divorced and working women
-
C. an expensive TV ad campaign
-
D. sending free xopies to one million male college students
-
E. a nude calendar foldout of Marilyn Monroe
Pregunta 9
Pregunta
Which of the following is true about minority-targeted magazines?
Respuesta
-
A. They were popular during the Civil Rights movement of the 1950s and 1960s, but have mostly gone out of business since then.
-
B. They have a history dating back to before the Civil War, with titles like Emancipator and Reformer.
-
C. They have a history dating back to the first half of the twentieth century, with titles like Negro Digest and Ebony.
-
D. Most of them started out as Webzines in the last ten years.
-
E. Minority-targeted magazines cover only racial minorities.
Pregunta 10
Pregunta
A main purpose of split-run and demographic editions of magazines is to ______.
Respuesta
-
A. move the magazine industry back to more general-interest publications
-
B. make sure that local and regional companies are cut off from advertising in nationally distributed magazines
-
C. attract more targeted advertisers and compete with television advertising
-
D. None of the options is correct
-
E. create fewer places for advertisers to compete with television advertising
¿Quieres crear tus propios Tests gratis con GoConqr? Más información.