BTEC CREATIVE MEDIA PRODUCTION UNIT 1 REVISION

Descripción

audience theories, communication of meaning, types of research, media products, platforms and devices, technology and consumption, media products and processes
carolyn ebanks
Diapositivas por carolyn ebanks, actualizado hace más de 1 año
carolyn ebanks
Creado por carolyn ebanks hace casi 9 años
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Resumen del Recurso

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    In this revision guide you will look at : audience theories  communication of meaning types of research media products  platforms and devices  technology and consumption media products and processes  regulatory bodies interpreting data reading meaning  sound and lighting
    Revision Guide Unit 1 

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    What is ‘Media’? 
    Spend 2 minutes and come up with a list of everything you consider ‘Media’. L.O: To be able to understand how media is constructedThe media tries to present what is real but what tends to happen is visual ‘refraction’. A media theorist Jean Baudrillard calls this ‘hyper reality’ in which the media creates an artificial or heightened reality The Media has been ‘constructed’ – very few can decode the messages! 

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    Nearly every person and company today uses digital media to access information, entertainment, marketing or social networks.This was not always the case. Analogue  or DigitalAnalogueIn the late 1970s, one of the most exciting things you could own was a digital watch. Instead of trying to figure out the time from slowly rotating hands, you simply read the numbers off a digital display.In analog technology, a wave is recorded or used in its original form. as in an analog tape recorder, a signal is taken straight from the microphone and laid onto tape. The wave from the microphone is an analog wave, that wave on the tape can be read, amplified and sent to a speaker to produce the sound. In digital technology, the analog wave is sampled at some interval, and then turned into numbers that are stored in the digital device. On a CD, the sampling rate is 44,000 samples per second. So on a CD, there are 44,000 numbers stored per second of music. To hear the music, the numbers are turned into a voltage wave that approximates the original wave.
    Pie de foto: : Can you name four types of Analogue devices?
    Analogue or Digital

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    Pie de foto: : answer?
    Exam question
    Can you give  1 example of a Digital video device?Can you give  1 example of a Digital Audio device?Can you give  1 example of a Analogue video device?Can you give  1 example of a Analogue audio device?Can you give  1 example of a Analogue communication device?Can you give  1 example of a Digital  communication device?

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    Sectors
    Imagine the media is like a school. Inside that school there are lots of different subjects Maths English Digital Arts Travel and Tourism These subjects are just different SECTIONS of the school. Try and list as many SECTORS you can find in the media: 1) 2) 3) 4)

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    Sectors
    Can you name  a product of the  Publishing sector? Can you name a product of the Audio sector? product of the  Moving image sector?Can you name a product of the  Interactive media sector?

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    Understanding Audiences
    Media has no purpose without an audience. Mass media is becoming more and more competitive in order to attract more and more audiences. Audiences become a way of making profits. How does media engage and attract audiences?How does an audience interact with a product?What impact has social media had on new audiences? 

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    Personalisation is the process of tailoring pages to individual users' characteristics or preferences. Personalisation is about making your media about you its about choice flexibility and control.most consumers know what they what from a media text and given the tools are quite able to create this.
    Personalisation

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    TYPES OF AUDIENCESJust what kind of effect can media have on audiences?PASSIVE AUDIENCES ACTIVE AUDIENCES MASS AUDIENCES NICHE AUDIENCES PRIMARY AUDIENCES SECONDARY AUDIENCES Passive audience

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    Regulatory Bodies
     What do these stand for?OFCOMIPSOASAPEGIBBFCATVODVSC

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