audience theories, communication of meaning, types of research, media products, platforms and devices, technology and consumption, media products and processes
In this revision guide you will look at :
audience theories
communication of meaning
types of research
media products
platforms and devices
technology and consumption
media products and processes
regulatory bodies
interpreting data
reading meaning
sound and lighting
Pie de foto: : download this guide for quick revision opportunities
Pie de foto: : download this guide for quick revision opportunities
Quick Revision Aid
Diapositiva 4
What is ‘Media’?
Spend 2 minutes and
come up with a list of everything you
consider ‘Media’.
L.O: To be able to understand how media
is constructedThe
media tries to present what is real but what tends to happen is visual ‘refraction’.
A media theorist Jean
Baudrillard
calls
this ‘hyper
reality’ in which the media creates an
artificial or heightened reality
The
Media has been ‘constructed’
– very few can decode
the messages!
Pie de foto: : Images are manipulated to give a heightened sense of perfection. The image on the right is seemingly a real image of Brittany Murphy. However it is clear that this is an artificially constructed image of the actor. This is a refracted version of Brittany Murphy
REFRACTION
Diapositiva 6
Nearly every person and company today uses digital media to access information, entertainment, marketing or social networks.This was not always the case. Analogue or DigitalAnalogueIn the late 1970s, one of the most exciting things you could own was a digital watch. Instead of trying to figure out the time from slowly rotating hands, you simply read the numbers off a digital display.In analog technology, a wave is recorded or used in its original form. as in an analog tape recorder, a signal is taken straight from the microphone and laid onto tape. The wave from the microphone is an analog wave, that wave on the tape can be read, amplified and sent to a speaker to produce the sound.
In digital technology, the analog wave is sampled at some interval, and then turned into numbers that are stored in the digital device. On a CD, the sampling rate is 44,000 samples per second. So on a CD, there are 44,000 numbers stored per second of music. To hear the music, the numbers are turned into a voltage wave that approximates the original wave.
Can you give 1 example of a Digital video device?Can you give 1 example of a Digital Audio device?Can you give 1 example of a Analogue video device?Can you give 1 example of a Analogue audio device?Can you give 1 example of a Analogue communication device?Can you give 1 example of a Digital communication device?
Diapositiva 11
Sectors
Imagine
the media is like a school. Inside that school there are lots of different
subjects
Maths
English
Digital
Arts
Travel
and Tourism
These
subjects are just different SECTIONS of the school. Try
and list as many SECTORS you can find in the media:
1)
2)
3)
4)
Diapositiva 12
Sectors
Can you name a product of the Publishing sector? Can you name a product of the Audio sector? product of the Moving image sector?Can you name a product of the Interactive media sector?
Diapositiva 13
Understanding Audiences
Media has no purpose without an audience. Mass media is becoming more and more competitive in order to attract more and more audiences. Audiences become a way of making profits. How does media engage and attract audiences?How does an audience interact with a product?What impact has social media had on new audiences?
Diapositiva 14
Personalisation is the process of tailoring pages to individual users' characteristics or preferences. Personalisation is about making your media about you its about choice flexibility and control.most consumers know what they what from a media text and given the tools are quite able to create this.
TYPES OF AUDIENCESJust what kind of effect can media have on audiences?PASSIVE AUDIENCES ACTIVE AUDIENCES MASS AUDIENCES NICHE AUDIENCES PRIMARY AUDIENCES SECONDARY AUDIENCES Passive audience
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Regulatory Bodies
What do these stand for?OFCOMIPSOASAPEGIBBFCATVODVSC