An introduction to using interviews in your
Supported Independent Study Project.
Read these notes and be able to discuss with another student the advantages and
disadvantages of using interviews both generally, and to gather data for your specific SIS project.
Pie de foto: : " Se poser des questions en regardant plus haut" by Bernard Lamailloux Licensed under CC BY 2.0
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What are interviews useful for?
They can produce qualitative data which is deeper,
more detailed, and more personal than that from a questionnaire. Interviews
give the researcher a chance to ask follow-up questions and gain a better
understanding of an answer. You may need to be flexible by responding to
previous answers.
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When you prepare for interviews
The questions must be clear and easy to
understand.
Ensure all questions are relevant to your
research question.
Avoid sensitive or potentially embarrassing
questions.
You should give the interviewee the chance to
prepare in some way, for example by sending them the questions before the
interview or asking them to do a short questionnaire.
Have a logical sequence of questions. Start with
easier questions.
Interview a friend first to see how long it
takes and to check that they understand the questions.
Dealing with interview data can be
time-consuming, so don’t try to interview too many people.
Interviews can be difficult to arrange: be flexible
and patient. The interviewee may be very busy.
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In the interview
At the beginning of the interview, introduce
yourself and thank the interviewee for their time.
Make sure the interviewee is aware of the
interview aims and purpose.
Say what you will do with the data.
Confirm that the interviewee is happy to
continue and that they don’t need to answer questions if they don’t want to.
Say who to contact for more information. If they
have any concerns they should contact the Course Director.
Remind them that their information will be
confidential and anonymous.
You should listen actively and respond to the
interviewee.
Record the interview. You can transcribe it
(write it out). Take notes during the interview.
StructuredFollows a list of specific questions written before
the interview. Makes answers easier to compare, but less personal and relevant
to the individual.
Semi-structured Uses questions written before the interview but may
be adapted in the interview. The interviewee answers freely, with more
developed answers.UnstructuredUses less prepared questions which may be more
relevant to each interviewee. Natural answers but they may not all answer your
questions. May be hard to analyse.
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Some interview question types
Introducing questions eg “Could you tell me
about…”
Follow-up questions eg “what did you mean by…”
Specifying questions eg “what did you do after
that?”
Closed questions eg “have you ever used Skype?”
Checking questions eg “so you mean that…”
(adapted from Kvalde, 1996, in
http://www2.open.ac.uk/students/skillsforstudy/conducting-an-interview.php)
Cohen, L., Manion, L., and Morrison, K. (2000).
Research Methods in Education. (5th Edition). Routledge.
Open University. Skills for OU Study: Using a questionnaire. Available from: http://www2.open.ac.uk/students/skillsforstudy/using-a-questionnaire.php
Accessed 10.4.16
UCL. Public Engagement Evaluation Toolkit:
Questionnaires. Available from: https://www.ucl.ac.uk/public-engagement/documents/evaluationtoolkits/evaluationmethods/Questionnaire Accessed
10.4.16