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CMA Exam- Strategy

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Strategy Tools Section
Carley O'Connor
Fichas por Carley O'Connor, actualizado hace más de 1 año
Carley O'Connor
Creado por Carley O'Connor hace más de 6 años
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Boston Consulting Group (BCG) Growth- Share Matrix Strategy planning tool that visually represents an organization's products or services across two market dimensions: 1)Overall growth of the market 2)Organization's share of the market Four types: 1) Cash Cows 2) Stars 3) Question Marks 4) Dogs
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