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Creado por Mikael Caselitz
hace casi 5 años
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Pregunta | Respuesta |
Nudge theory definition | way of influencing choice without limiting choice set or making alternatives more costly in terms of time, trouble, social sanctions. |
Types of Nudges | Default Option, Social Proof Heuristics, Reminder, Providing Feedback, Element of Entertainment/Gamification, Disclosure |
Default Option (Nudges) | simly what happens if you do nothing, individual is nudged to choose given option if set as default |
Social Proof Heuristics/Norms (Nudges) | Inductive Norms: behaviour other individuals approve of Descriptive Norms: the desirable behaviour of others Such info most powerful when as local and specific as possible |
Reminder (Nudges) | By email or textmessage, as for overdue bills ans coming obligations or appointments |
Providing Feedback (Nudges) | feedback makes people aware of their behaviour and pushes them into the desired direction |
Element of Entertainment (Nudges) | Humans have need of integrating play elements into their lives To nudge is to stimulate the desired behaviour in entertaining way |
Disclosure (Nudges) | In some settings, disclosure can operate as a check on private or public inattention, incompetence, wrongdoing and corruption |
Social Credit System def. (SCS) | multi-level nationwide rating system corconcept is honesty and trustworthyness all legal entities receive 18-digit ID |
main reasons for implementing SCS | Moral decline in Chinese society -> public shaming Strengthendomestic economy -> loans based on trustworthiness |
FIndings (SCS) | Focus on public shaming & prasing Blacklist: clear punishment Redlist: vague rewards Currently: more information on bad behaviour than on good |
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