Pregunta | Respuesta |
Analytics | Analytics can simply be defined as the process of breaking a problem into simpler parts and using inferences based on data to drive decisions. Analytics is not a tool or a technology; rather it is a way of thinking and acting. Analytics has widespread applications in spheres as diverse as science, astronomy, genetics, financial services, telecom, retail, marketing, sports, gaming and health care. |
Business analytics | This term refers to the application of analytics specifically in the sphere of business. It includes subsets like – Marketing analytics Risk analytics Fraud analytics CRM analytics Loyalty analytics Operations analytics HR analytics Industries which rely extensively on analytics include – Financial Services (Banks, Credit Cards, Loans, Insurance etc.) , Retail , Telecom , Health care , Consumer goods , Manufacturing , Sports , Hotels , Airlines Any industry where large amounts of data is generated |
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