|
Creado por nicolezindi
hace más de 9 años
|
|
Pregunta | Respuesta |
Market Mapping What does it mean? Marketing Segment What is the definition? | Market mapping helps the business to identify market segments and position their products through identifying gaps in the market. Market Segment is a group of buyers with similar characteristics and buying habits. |
What is Branding? | A brand is named product that customers see as being different from other products, and that they can associate or identify with. |
Added Value | Is the increased worth that the business creates for a product; it is the difference between what business pays its suppliers and the price that it is able to charge for the product |
Franchise | It is the right given by one business to other businesses to sell goods or services using its name. The businesses that buy into a franchise remain as independant |
Franchiser and Franchisee | Franchiser is the business that gives franchisees the right to sell its its product or service. Franchisee is a business that agrees to manufacture,distribute or provide a branded product, under licence by a franchisor |
Benefits of a Franchise. | 1) There is a higher chance of of survival. 2) Possibly an established customer base. 3) Specific support and training provided. 4) Expensive marketing costs covered by the franchise. |
¿Quieres crear tus propias Fichas gratiscon GoConqr? Más información.