Different Stages of the planning process

Descripción

Marketing Planning Fichas sobre Different Stages of the planning process, creado por james.bowditch el 23/09/2013.
james.bowditch
Fichas por james.bowditch, actualizado hace más de 1 año
james.bowditch
Creado por james.bowditch hace casi 11 años
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Resumen del Recurso

Pregunta Respuesta
1. Corporate Objectives/business mission SMART Objectives Mission Statement
2. Marketing Audit Cover all main aspects of the marketing activity Investigation of the organisations macro and micro environments Cover the organisation, systems and functions Carried out by a seperate auditing function to avoid bias Information should be obtained from customers and suppliers
3. Setting business and marketing objectives Sub objectives of the corporate ones More tactically based in terms of their description
4. Marketing Strategies Mini plan outlines allowing the implementers to see what the focus and direction will be
5. Marketing Tactics "How are we going to get there" part of the plan Needs to be very precise- step by step guides to all tasks within the plan
Implementation Based on the marketing tactics Should involve consistent monitoring and control
7. Monitoring and Control 1. Set specific performance standards 2. Identify responsibility 3. Evaluate performance against standards 4. Take corrective action by communicating, advising, reassessing and altering
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