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| Pregunta | Respuesta |
| The system a company uses for identifying and satisfying customer needs and wants profitability. | Marketing |
| Sale is to an individual; ultimately it is a single person who makes the buying decision | B2C |
| Making an organization purchase decision and the dynamics of this both differ drastically from the consumer market. There are usually multiple influencers. | B2C |
| Important and powerful part of the marketing strategy | Sales Force |
| External Market Analysis | 1. economic situation 2. social demographic and trends 3. political, regulatory changes and trends 4. impact of technology 5. competitor activity |
| Compared to competitors and customer's expectations. | Internal Analysis |
| Internal Analysis | 1. Company image 2. Reputation 3. Facilites 4. Financial Strength |
| Five P's | product price promotion place people |
| Role of Sales in Marketing | Sales-Marketing-Customers |
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