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| Pregunta | Respuesta |
| Social influence | How we are influenced by others, either by a group or an individual, to change our behaviour, thinking and/or attitudes. |
| Conformity | When we adjust our behaviour or opinions to match more closely to the behaviours/opinions of a majority vote. This is often referred to as 'majority influence.' E.G. fashion trends. |
| Compliance | The most superficial type of conformity. This is when a person conforms publicly, but disagrees privately! (E.g. laughing at something you don't find funny.) |
| Identification | A deeper type of conformity. A person changed their view both publicly and privately to fit in with others. |
| Internalisation | The deepest type of conformity. This is when the views of a group are taken on and become part of the way the person views the world. |
| Solomon Asch (1956) | The aim of the line experiment was to see if when people were confronted with a majority who were plainly wrong to see if they would change their own views to conform to the majority. |
| Why do people conform? | ~to fit in. ~so they aren't seen differently. ~For peace of mind. ~Confidence. ~Saves embarrassment. ~We don't like to be wrong. ~We are unsure of our own opinion. |
| Informational social influence | We believe in the superior knowledge or judgement of others. This leads people to change their private opinion. The individual accept the majority's point of view, consequently; results in internalisation because both public and private attitudes and behaviours change. |
| Normative social influence | We want to be liked and respected by other members of a social group. This leads to people only changing their public opinion. This results in compliance because we change our behaviour or articulate views publicly in order to be accepted or liked, but privately, we do not. |
| Obedience | This refers to a change in our behaviour because we are directed to do so by another person, even though we would not choose to behave in the way we are directed. |
| Deception | Discouraged in Psychology. |
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