Nature of Marketing Vocabulary

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Advertising	Any paid form of nonpersonal presentation of ideas, goods, or services
Customers	The people who buy goods and services
Durable goods	Tangible items that should last a long time
Economy	The system in which people make and spend their income
Feature	A fact about or characteristic of a product
Goods	Tangible objects and materials
Marketing	The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
Marketing concept	A philosophy of conducting business that is based on the belief that all business activities should be aimed toward satisfying customer wants and needs while achieving company goals
Nondurable goods	Tangible items that are consumed within a short time
Personal selling	The form of promotion that determines client needs and wants and responds through planned, personalized communication that influences purchase decisions and enhances future business opportunities
Planning	The management function of deciding what will be done and how it will be accomplished
Pricing	A marketing function that involves determining and adjusting prices to maximize return and meet customers’ perceptions of value
Producers	The people who make or provide goods and services
Product	Marketing element referring to what goods, services, or ideas a business will offer its customers
Publicity	Any nonpersonal presentation of ideas, goods, or services that is not paid for by the company or individual that benefits from or is harmed by it
Sales promotion	Promotional activities other than advertising, personal selling, and publicity that stimulate customer purchases
Services	Intangible activities that are performed by other people for money; productive acts that satisfy economic wants
Societal marketing concept	A philosophy of conducting business which involves creating and marketing products that benefit individual customers as well as contribute to the good of society as a whole
Standard of living	The general conditions in which people live; quality of life

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	Creado por Shannon Anderson-Rush hace más de 4 años