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| Pregunta | Respuesta |
| political socialization | the process by which we develop our political values and opinions throughout our lives |
| agents of socialization | the individuals, organizations, and institutions that facilitate the acquisition of political views |
| gender gap | the measurable difference in the way women and men vote for candidates and in the way they view political issues |
| public opinion | the public’s expressed views about an issue at a specific point in time |
| public opinion poll | a survey of a given population’s opinion on an issue or a candidate at a particular time |
| straw poll | a poll conducted in an unscientific manner, used to predict election outcomes |
| population | in a poll, the group of people whose opinions are of interest and/or about whom information is desired |
| random sampling | a scientific method of selection in which each member of the population has an equal chance of being included in the sample |
| quota sample | a method by which pollsters structure a sample so that it is representative of the characteristics of the target population |
| stratified sampling | a process of random sampling in which the national population is divided into fourths and certain areas within these regions are selected as representative of the national population |
| sampling error | also called margin of error; a statistical calculation of the difference in results between a poll of a randomly drawn sample and a poll of the entire population |
| tracking polls | polls that measure changes in public opinion over the course of days, weeks, or months by repeatedly asking respondents the same questions and measuring changes in their responses |
| push polls | a special type of poll that both attempts to skew public opinion about a candidate and provides information to campaigns about candidate strengths and weaknesses |
| exit polls | polls conducted at polling places on Election Day to project the winner of an election before the polls close |
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