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Weeks 7-13 Notes

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Midterm COMM1841 Fichas sobre Weeks 7-13 Notes, creado por Ruby Raguindin el 07/12/2015.
Ruby Raguindin
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Ruby Raguindin
Creado por Ruby Raguindin hace casi 9 años
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Resumen del Recurso

Pregunta Respuesta
Define public opinion. The sum of individual opinions on an issue that affects them.
What primarily determines public opinion? Self interest. Can be triggered by: Events, words, etc.
True or false? Self interest is easily changed once formed. True.
What kind of research can be used to measure public opinion? What are two examples? Quantitative research: - Advocacy survey research (not good though). - Bench marking - Omnibus & panel/pool surveys.
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