Conducting Start-up Market Research

Descripción

A Levels Business Studies Fichas sobre Conducting Start-up Market Research, creado por katie.swift.ks el 15/12/2013.
katie.swift.ks
Fichas por katie.swift.ks, actualizado hace más de 1 año
katie.swift.ks
Creado por katie.swift.ks hace alrededor de 11 años
37
0

Resumen del Recurso

Pregunta Respuesta
Marketing The anticipation and satisfying of customers wants in a way that delights consumers and also meet organisational needs.
Market Research The systematic and objective collection, analysis and evaluation of information that is intended to assist the marketing process.
Primary Market Research The collection of first-hand information for a specific purpose.
Secondary Market Research The use of information that has already been collected for a different purpose.
Qualitative Market Research The collection of information about the market based on subjective factors such as opinions and reasons.
Quantitative Market Research The collection of information about the market based on numbers.
Sample A group of respondents or factors whose views or behaviours should be representative of the target market as a whole.
Random Sample A group of respondents in which each member of the target market has an equal chance of being chosen.
Quota Sample A group of respondents compromising of several different segments each sharing a common feature e.g. gender, age. The number of respondents in each segment reflects their percentage in the total target population but are selected non-randomly.
Stratified Sample A group of respondents selected according to particular features e.g. age, gender. The final selection is left to the interviewer, sub-groups and sizes are chosen specifically.
Mostrar resumen completo Ocultar resumen completo

Similar

Business Studies Unit 1
emily.mckechnie
Business Studies Unit 2
tara.springate
1.3.1 Characteristics of Successful Entrepreneurs
Molly Hills
Unit 1: Business Studies GCSE
Libby Rose
Unit 3 Business Studies
Lauren Thrower
BUSS1
Sophie Davis
The skills needed to be a successful entrepreneur
rhiannafordx
The skills needed to be a successful entrepreneur
Rosie Wallis
AS - Buss1 - Formula Cards
Sophie Davis
How to Turn Business Failure into Business Success
Micheal Heffernan
Chapter 40: Promotion
19leesia