Creado por katie.swift.ks
hace alrededor de 11 años
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Pregunta | Respuesta |
Marketing | The anticipation and satisfying of customers wants in a way that delights consumers and also meet organisational needs. |
Market Research | The systematic and objective collection, analysis and evaluation of information that is intended to assist the marketing process. |
Primary Market Research | The collection of first-hand information for a specific purpose. |
Secondary Market Research | The use of information that has already been collected for a different purpose. |
Qualitative Market Research | The collection of information about the market based on subjective factors such as opinions and reasons. |
Quantitative Market Research | The collection of information about the market based on numbers. |
Sample | A group of respondents or factors whose views or behaviours should be representative of the target market as a whole. |
Random Sample | A group of respondents in which each member of the target market has an equal chance of being chosen. |
Quota Sample | A group of respondents compromising of several different segments each sharing a common feature e.g. gender, age. The number of respondents in each segment reflects their percentage in the total target population but are selected non-randomly. |
Stratified Sample | A group of respondents selected according to particular features e.g. age, gender. The final selection is left to the interviewer, sub-groups and sizes are chosen specifically. |
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