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| Pregunta | Respuesta |
| Lab Experiment - manipulate the IV, measure the DV! | Advantages - High control, replication Disadvantages - Low ecological validity, Demand Characteristics |
| Field Experiment - manipulate the IV, measure the DV! | Advantages - high ecological validity, no demand characteristics Disadvantages - less control, ethics of informed consent |
| Natural Experiment - don't control the IV, measure the DV! | Advantages - high ecological validity, possible to study unethical issues Disadvantages - rare events, more confounding variables |
| Naturalistic Observation | Advantages - Ecological validity, theory development Disadvantages - observer bias, extraneous variables |
| Correlations | Advantage - quick and easy to conduct, can look at things you cannot manipulate Disadvantages - No cause and effect, interpretation is difficult and other facts could have led to data |
| Questionaires | Advantages - quick way of collecting lots of data, collect both types of data Disadvantages - biased samples, may not tell the truth |
| Interviews - qualitive data - structed, semi-structed, unstructed | Advantages - rich-in-depth data, good way to start research Disadvantage - No causal relationship can be established, subjective interpretation of data could lead to bais |
| Case Studies - in depth research about one person eg genie | Advantages - rich-in-depth data, unique cases Disadvantage - cannot generalise results to a large target population, subject interpretation of data could leas to bias |
| Content Analysis - analysing something that already exists | Advantage - quick way to analysis a lot of data, gains information in things that could be socially sensitive Disadvantage - No caused and effect can be inferred, subjective interpretation required by researcher could be lead to bias |
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