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Psychology as

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memory
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CODING - The format in which information is stored in the various memory stores.
CAPACITY - The amount of information that can be held in the a memory stores.
DURATION - The length of time information can be held in memory.
SHORT-TERM-MEMORY (STM ) -Coded acoustically (sound) -Limited Capacity between 7+/-2 items -Duration about 18-30 seconds.
LONG-TERM-MEMORY (LTM) -Coded semantically (meaning) -Unlimited capacity -Permanent duration of life time.
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