Unit 10: Media and Sponsorship

Pregunta	Respuesta
What is the commercialisation of sport?	It is when the media and sponsors are gaining greater power than the sports governing bodies. Their profit making is being put before the health and the interests of the athletes.
What is sports media?	Sports media is the various forms of mass communication which informs people about sport.
What are the different types of media coverage?	Television Radio Magazines / books / newspapers Internet / phone apps DVD's
In what formats is sport seen on television?	Live coverage - Ford Super Sunday Edited highlight shows - Match of the day Documentaries - 'Inside Sport' Quiz programmes - Question of Sport Preview programmes - Football Focus Review programmes - Boots n All News programmes - Sky Sports News Instructional DVDS
Name the positive effects of having media coverage in sport	Increased coverage of the event Events around the world can be viewed Increased revenue (broadcasting rights) Coverage informs, enlightens and instructs Creates role models - raises aspirations Increased promotion of the event Increased attendance at events
Name the negative effects of having media coverage at a sporting event.	Too much intrusion, reporters and cameras everywhere restricting viewing Media pressure - scrutinising athletes performance Edited coverage - see what director wants you to see Can alter the timing of events Limit attendance, easy to stay at home Sports go into decline when coverage is removed
Media is big business and is driven by profit. Who do they form close links with?	Advertising companies and sponsorships deals have to be exceptionally strong.
When allocating an international event to a country the International Governing body would need to consider several factors. What may these be?	The facilities and infrastructure (venues, stadiums, accommodation, transport) Security (competitors, spectators, officials and dignitaries) Development and promotion (grass roots, talent development - performing pathways, competitions and coaching)
What are the advantages of hosting an international event?	Increase tourism, promotion of the country Update facilities, new stadiums and transport links Job creation (building facilities and running them) Profit through sponsorship, media, marketing, merchandise
What could be the disadvantages of hosting an international sporting event?	Debt - if costs spiral out of control Terrorism - security threat, police costs, security costs Boycotts / protests - politics can affect attendance figures at major events Specialist facilities may become white elephants 'never used'
Sport is used as a political tool. Name two Olympic Games and highlight the political incident.	Berlin 1936 - Propaganda Munich 1972 - Terrorism Montreal 1976 - Financial debt (30 nations refused to send teams) Moscow 1980 - Boycotts
What is sponsorship?	Sponsorship is the provision of financial or material assistance by a private enterprise (company)
Give examples of the different ranges of sponsorship (what can be sponsored?)	Individuals - paid directly / endorsements Teams - kit / equipment Clubs - ground sponsorship / travel Sports - cups / leagues / competitions Events - London Marathon (Virgin)
Name the types of sponsorship an athlete may have.	Equipment Clothing Accessories Transport / travel Training costs / training facilities Entry fees & expenses payments Money - direct payments Scholarships - School & University Food / Nutrition
Where can an athlete receive funding from?	Sport UK National Governing bodies Lottery grants Sponsorship deals Fund raising events Donations Parental contributions Occupation (paid job - armed forces)
What are the advantages of sponsorship in sport for the athlete?	Allows them to train full time Turn professional Pay for day to day living expenses Pay for clothing and equipment Pay for training / coaches / facilities
What are the advantages of sponsorship in sport for the Governing Body?	Funds the running of the events Improves facilities - refurbishments and new builds Raises the profile of the sport / organisation Organise coaching and training schemes
What are some of the disadvantages of sports sponsorship?	Sports come to heavily relay on the funding Sponsors have a powerful hold Playing seasons have been changed Timing of events have been changed Minority sports get little or no coverage
What are the advantages for the sponsors?	Advertise the name of their product - lead to increased sales, revenue, profile Tax benefits Cheaper than making a TV campaign Reputation improved - linked with local and national athletes
What are the disadvantages for the sponsors?	Is the team successful? Have sales increased? Does the public link the sponsor with the sport? Has the publicity been positive?

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