Copiar y Editar

Social Change

Descripción

How the minority change the way the majority think/act. Moscovici's strategies.
HeatherTxo
Fichas por HeatherTxo, actualizado hace más de 1 año
HeatherTxo
Creado por HeatherTxo hace más de 10 años
41
1
0

Resumen del Recurso

Pregunta Respuesta
Consistency Keeping the message and group behaviour the same over time.
Confidence Using expert opinions, explaining the message calmly with certainty but not arrogance, supported with facts and figures
Flexibility Although the minority need to be consistent, being too forceful would be off-putting, so compromises are vital.
Snowball Effect All 3 factors result in majority slowly starting to believe minority, and builds momentum of people converting until the minority becomes the new majority.
Mostrar resumen completo Ocultar resumen completo

¿Quieres crear tus propias Fichas gratiscon GoConqr? Más información.

Similar

History of Psychology
mia.rigby
Biological Psychology - Stress
Gurdev Manchanda
Bowlby's Theory of Attachment
Jessica Phillips
Psychology subject map
Jake Pickup
Psychology A1
Ellie Hughes
Memory Key words
Sammy :P
Psychology | Unit 4 | Addiction - Explanations
showmestarlight
The Biological Approach to Psychology
Gabby Wood
Chapter 5: Short-term and Working Memory
krupa8711
Cognitive Psychology - Capacity and encoding
T W
The working memory model
Lada Zhdanova
Explorar la Librería