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Media Studies Case Studies

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Media Studies case studies for an exam of video games and their marketing.
becky_e
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becky_e
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Image: minecraft-realms-alpha (image/jpg)
company = mojang YouTube videos (4 million in 2012) --> viral hype word of mouth + virally online version of Lego
Image: xbox-halo-4-digital-experience-2000-99141 (image/jpg)
high price TV adverts / cross media xbox only game - exclusivity stereotypically young, male orientated genre of science fiction released on November 2011- 10 yr anniversary
Image: angry-birds-1000w (image/jpg)
merchandise (tshirts - keyrings) viral hype add-ons / in app purchases
Image: GTA-5-Sales (image/jpg)
company = rockstar sides of buses teasers + trailers special edition
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