3.3.4: Decision making to improve marketing performance (PLACE)

Pregunta	Respuesta
Places A Business Can Sell Their Product/Service:	-wholesalers e.g. Costco -online retailers -retail stores -door to door -phone -postal -markets
What Influences The Choice Of Place:	-nature of the product -brand e.g. Rolex -cost to business -ease of purchase -price of the product -convenience -competitors
4 Main Methods of Distributing to Consumers:	-Retailer (manufacturer->retailer->consumer): shops that sell goods/services to the final customers e.g. supermarkets (helps get producers products to consumers on a wide scale) -Wholesaler (manufacturer->wholesaler->retailer->consumer): firms that purchase products in large quantities (bulk) and supply them in smaller quantities (producers prefer this to selling to small retailers as it reduces their distribution costs) -Producer/manufcaturer (manufacturer->consumer): who supplies the product or service e.g. Direct Lines with insurance -Agent (manufacturer->agent->consumer): firms that don't actually own the good but will facilitate buyers and sellers coming together to make a deal happen e.g. estate/travel agents
Factors Affecting Choice of Distribution Method:	-profit margins: lower margins for producer the more steps there are in the process -distribution costs -control required over display and brand image -proximity -convenience for customers and type of product

Resumen del Recurso

	Creado por Ashleigh-Jade Jones hace más de 7 años