11148075
Descripción
Mapa Mental por AyItsLily I, actualizado hace más de 1 año
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Creado por AyItsLily I
hace alrededor de 7 años
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Secondary Research
- Annual reports
- Report on a company’s activities throughout the preceding year (AO1)
- + "Tesco plc, strong first half progress; clear plan to create long term value" (AO2)
- - If they have the
time to make it (AO4)
- - Whether the information
is useful (AO4)
- + "Tesco plc, strong first half progress; clear plan to create long term value" (AO2)
- + Business knows the strengths
and weaknesses (AO3)
- + Make comparisons
with competitors (AO3)
- - If it's not detailed
it is not useful (AO3)
- - No opportunity
for feedback (AO3)
- Report on a company’s activities throughout the preceding year (AO1)
- Internal data
- Data retrieved from inside the company to make decisions for
successful operations, collected to determine revenue and profit (AO1)
- + Coca Cola: £31 billion revenue 2016 (AO2)
- - If they have the
staff to do it (AO4)
- - How useful the information
is to the business (AO4)
- + Coca Cola: £31 billion revenue 2016 (AO2)
- + Cost effective (AO3)
- + Quick results (AO3)
- - Could have a lack
of expertise (AO3)
- - Could be
unreliable (AO3)
- Data retrieved from inside the company to make decisions for
successful operations, collected to determine revenue and profit (AO1)
- Competitors
- - Competitors may
be wrong (AO3)
- + Quick and easy (AO3)
- - Doesn't take customers
into account (AO3)
- + Cheap (AO3)
- Collecting research on competitors to help a business see what it
has to compete with and the changes it needs to make (AO1)
- + Pepsi: £48 billion revenue 2016 (AO2)
- - Whether the competitors
research is useful (AO4)
- - Whether they collect
necessary information (AO4)
- + Pepsi: £48 billion revenue 2016 (AO2)
- - Competitors may
be wrong (AO3)
- Government sources
- Sources of information supplied by the government (AO1)
- + health statistics (AO2)
- - How many people
were questioned (AO4)
- - The types of people
answering the questions (AO4)
- + health statistics (AO2)
- + Reliable (AO3)
- + Can give valuable
information (AO3)
- - Not always up to date (AO3)
- - May not be relevant (AO3)
- Sources of information supplied by the government (AO1)
- News
- Newly received information about recent events (AO1)
- + BBC news (AO2)
- - How relevant the
information is (AO4)
- - How much detail
there is (AO4)
- + BBC news (AO2)
- - Biased = Unreliable (AO3)
- - Hard to reobtain
information (AO3)
- + Seen by mass population (AO3)
- + Up to date (AO3)
- Newly received information about recent events (AO1)
- Trade journals
- Publication containing news and items of interest concerning a particular trade (AO1)
- + TheGrocer, ComputerWorld (AO2)
- - If they have the time (AO4)
- - How much information
they collect (AO4)
- + TheGrocer, ComputerWorld (AO2)
- + Keeps track of a firms
information (AO3)
- + Contains a business' strengths
and weaknesses (AO3)
- - Time consuming to make (AO3)
- - Limited in depth (AO3)
- Publication containing news and items of interest concerning a particular trade (AO1)
- Specialist organisation publications
- A company that generates market research for a business (AO1)
- + TNS and Mintel (AO2)
- - Whether they have the time
to do it effectively (AO4)
- - Whether the company
are trustworthy (AO4)
- + TNS and Mintel (AO2)
- - Might not reflect the
company properly (AO3)
- - Unplanned could
be expensive (AO3)
- + Time effective (AO3)
- + Unbiased, reliable
data and analysis (AO3)
- A company that generates market research for a business (AO1)
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