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NPD Problem Statement
- NPD Importance
- NPD is one of the corporate core functions (Huang et al., 2004)
Nota:
- Huang, X., G.N. Soutar, and A. Brown (2004), “Measuring new product success: an empirical investigation of Australian SMEs”, Industrial Marketing Management, 33: p. 117– 123.
- critical driver for company’s survival (Biemans, 2003)
Nota:
- Biemans, W.G. (2003), “A picture paints a thousand numbers: a critical look at b2b product development research” Business & Industrial Marketing, 18 (6/7):p.514-528.
- critical driver for company’s prosperity (Lam et al., 2007)
Nota:
- Lam, P.-K., et al., (2007), “Self-assessment of conflict management in client-supplier collaborative new product development”, Industrial Management & Data Systems, 107 (5): p. 688 - 714
- NPD is one of the corporate core functions (Huang et al., 2004)
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